Tag Archives: hyundai motor company

EV Grumblings – Hyundai Motor Changes Its Way

Hyundai Motor said today it intends to leverage its expertise to bolster its position in the hybrid market under its new Hyundai Dynamic Capabilities strategy, a flexible response to the EV market based on core capabilities. Executive summary – Hyundai is modifying its EV strategy in the face of weak EV demand. Under this change in ways, Hyundai will expand the application of its hybrid system beyond compact and mid-size cars to small, large and luxury vehicles. This will increase its current range from seven to 14 models. This expansion will encompass not only Hyundai vehicles but also its luxury brand, Genesis, which will offer a hybrid option for all models, excluding those that are exclusively electric.

“In the electrification era, Hyundai has distinguished itself by rapidly launching a comprehensive lineup of EVs, catering not only to mass-market brands but also to the luxury and high-performance segments,” said Jaehoon Chang, President and CEO of Hyundai Motor Company. “Building on our advanced technology and dedication to innovation, we aim to secure a leading position in the market as the adoption of electrified vehicles gains momentum.” Continue reading

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Hyundai 2025 Santa Cruz Debuts in New York

Hyundai today unveiled a revised 2025 Santa Cruz Sport Adventure Vehicle in a world debut at the New York International Auto Show. Santa Cruz has mildly redesigned exterior and interior surfaces, along with new infotainment and additional advanced driver assistance systems. The 2025 Santa Cruz arrives at Hyundai dealerships this summer.

“The development goal for freshening Santa Cruz was to give it an even bolder, stronger design. We also wanted Santa Cruz to be more capable, and the available XRT trim delivers with all-terrain tires, front tow hooks and improved off-road capability,” said José Muñoz, president and Global COO of Hyundai Motor Company. “Customers are going to appreciate all the new design details and enhancements inside and out. Santa Cruz is a true sport adventure vehicle.” Continue reading

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UK Starts Hydrogen Fuel Cell Vehicle Project with Automakers, Utilities and Gas Suppliers – Cars on Road Promised by 2014

The allure of fuel cells remains efficiency, roughly 50-60% compared to an internal combustion engine’s ~20%. Emissions are also attractive – no pollutants at the tailpipe and some studies indicate a drastically reduced overall well-to-wheel emissions when compared with today’s fossil fuel engines. Continue reading

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