Tag Archives: Jessika Laudermilk

First Look – 2026 Honda HR-V Sub-Compact SUV

Posted on 22 May 2025 by Ken Zino

The Honda HR-V, America’s most popular SUV with first-time and Gen-Z buyers, is now arriving at Honda dealerships with a starting manufacturer’s suggested retail price (MSRP) of $26,2002 for the HR-V LX (excluding $1395 destination charge). HR-V is also the best-selling sub-compact SUV with Hispanic buyers. Every HR-V is offered with Real Time All-Wheel Drive (AWD) with Intelligent Control™ starting at $27,700 [Footnote 2].** The 2026 HR-V is available in three trim levels: LX, Sport and EX-L. As with the latest Toyota RAV4, the complexity of the trim levels with various packages and options present a daunting task to prospective buyers. This from Honda once famously known for a radio and television ad campaign, circa 1979-1984 with “The we make it simple,” tagline? (Read AutoInformed.com on: Toyota Debuts 2026 RAV4 Compact SUV) Continue reading →

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Honda 2026 CR-V Adds New TrailSport Hybrid

Posted on 30 April 2025 by Ken Zino

Honda (7267.T and NYSE: HMC) said today that the 2026 model year CR-V in four trim levels adds More standard equipment, and there will be a new TrailSport Hybrid. It uses fourth-generation Honda two-motor hybrid system. The Honda CR-V lineup now includes three turbocharged trims: LX, EX and EX-L, plus four hybrid-powered trims: Sport Hybrid, the new TrailSport Hybrid, Sport-L Hybrid and the range-topping Sport Touring Hybrid. The hybrid-electric models are positioned at the top of the lineup and represent more than 50% of CR-V sales.
“Our best-selling Honda CR-V is now even more of an industry benchmark with the addition of a rugged new TrailSport model, which has proven to be incredibly popular on our light trucks,” said Jessika Laudermilk, assistant vice president of Honda National Auto Sales. “The combination of rugged design elements and capabilities, incredible on-road dynamics and hybrid powertrain makes the Honda CR-V a more compelling SUV than ever before.”
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Annals of Marketing – Honda Prelude Returns as Hybrid

Posted on 26 December 2024 by Ken Zino

Honda has announced that an all-new hybrid-electric Prelude* sports coupe will be re-introduced to the U.S. market late next year, presumably as a 2026 model. The first Prelude appeared in November 1978. This new one will debut Honda S+ Shift, claimed to be anew drive mode that “further advances Linear Shift Control to deliver maximum levels of driver engagement.” Continue reading →

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Best Selling Car Now at Dealerships – 2025 Honda Accord

Posted on 17 September 2024 by Ken Zino

The 2025 Honda Accord started arriving at Honda dealerships this week with more standard features, and a new turbocharged SE trim with black exterior accents and other standard high-demand features. The Honda Accord, America’s best-selling car over the last five decades , is available in six trim levels, starting with the turbocharged LX and SE, and topped by the hybrid-electric powered Sport, EX-L, Sport-L and Touring.

“The Honda Accord is a critical driver of brand loyalty and the new Accord SE brings even more expressive styling and value to Accord that already commands more than 25% of all retail sales in segment,” said Jessika Laudermilk, assistant vice president of Honda Auto Sales. “Accord SE is one more reason that Accord will continue to set the standard for midsize cars in exceptional value and a sporty driving experience.” Continue reading →

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