Tag Archives: Jessika Laudermilk

Annals of Marketing – Honda Prelude Returns as Hybrid

Honda has announced that an all-new hybrid-electric Prelude* sports coupe will be re-introduced to the U.S. market late next year, presumably as a 2026 model. The first prelude appeared in November 1978. This new one will debut Honda S+ Shift, … Continue reading

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Best Selling Car Now at Dealerships – 2025 Honda Accord

The 2025 Honda Accord started arriving at Honda dealerships this week with more standard features, and a new turbocharged SE trim with black exterior accents and other standard high-demand features. The Honda Accord, America’s best-selling car over the last five decades , is available in six trim levels, starting with the turbocharged LX and SE, and topped by the hybrid-electric powered Sport, EX-L, Sport-L and Touring.

“The Honda Accord is a critical driver of brand loyalty and the new Accord SE brings even more expressive styling and value to Accord that already commands more than 25% of all retail sales in segment,” said Jessika Laudermilk, assistant vice president of Honda Auto Sales. “Accord SE is one more reason that Accord will continue to set the standard for midsize cars in exceptional value and a sporty driving experience.” Continue reading

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