Tag Archives: nascar

Annals of Marketing – Camaro ZL1 Garage 56 Edition

“Even though Chevrolet has been racing since its inception in 1911, we’ve never done anything quite like Garage 56,” said General Motors President Mark Reuss, who in AutoInformed’s direct experience losing to him on a track, is quite an accomplished driver himself. If he can sit through interminable corporate meetings, we bet he could run Le Mans, but he isn’t driving. Continue reading

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NASCAR – Johnson, Rockenfeller, Button to Drive Camaro ZL1 at the 24-Hour Le Mans Race in June

The Garage 56 project is a business and/or marketing deal among NASCAR, Hendrick Motorsports, Chevrolet and Goodyear – the winning-est team, manufacturer and tire in the sport’s 75-year history. All three drivers will participate in next week’s two-day test at Daytona International Speedway. The Camaro will have to have working headlights and taillights of course, not the usual NASCAR decals simulating them at NASCAR races. Jordan Taylor, who currently competes in the IMSA WeatherTech SportsCar Championship for Corvette Racing, will serve as the backup driver and “help coach the drivers.” Taylor won the 2015 24 Hours of Le Mans GTE Pro Class and has finished on the podium four times. He is a four-time IMSA champion. Continue reading

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Chevrolet Runs IndyCar and NASCAR at the Brickyard

“In the end, both Chevy drivers found the experience to be beneficial in their preparation for this weekend’s road course doubleheader at IMS,” claimed Chevy. However, AutoInformed notes that they haven’t run the races yet. Continue reading

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The Confederate Flag, Conservative Politics and NASCAR

“The image of the Confederate flag is not something that should play an official role in our sport as we continue to reach out to new fans and make NASCAR more inclusive,” NASCAR spokesman David Higdon said in a prepared statement at the time. Continue reading

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IMSA: Chevrolet Detroit Grand Prix Canceled for 2020

The International Motor Sports Association (IMSA) received official notification today from the organizers of the Chevrolet Detroit Grand Prix that this year’s event, scheduled from May 29-30, has been canceled for 2020. Continue reading

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NASCAR Delays NextGen Car Until 2022. So Far

NASCAR, slow to understand the corona virus threat, just like the governor of Florida where it is based has changed the course of its racing once again. Continue reading

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NASCAR Bans Fans at Races

Just a day after insisting that it would hold racing as usual with slight tweaks to protect the drivers from COVID-19, NASCAR has admitted partially that more steps are necessary to acknowledges the growing crisis and public health threat. Continue reading

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NASCAR Humor – Guess the Car. Are They Kidding?

NASCAR classifies this as a what? Continue reading

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Toyota Supra to Run in NASCAR Xfinity Series

It’s the latest attempt to position Toyota as an American company against the background booms of the Trump trade wars. Toyota has 14 manufacturing plants in North America – if you count Mexico, which is also under siege. There are ten in the U.S. There are 1500 dealerships here. All told Toyota employs 37,000 people here. America? Well that require a thought process with nuance absent in the ruling party. Continue reading

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Racing Legend Dan Gurney Dead at 86

Gurney was also the first driver to spray champagne on the podium, inadvertently starting a tradition that is now imitated all around the world. Hoosier milk doesn’t foam, though. Continue reading

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Dale Earnhardt Jr. to Quit NASCAR After 2017 Season

Medical issues could be the reason. Earnhardt, 42, returned to racing this year after a concussion sidelined him from NASCAR’s top series for half of the 2016 season. Through his rehabilitation process, Earnhardt has become a vocal advocate for research of sports-related brain injuries, which likely means he will never have a job affiliated with the NFL. (See AutoInformed on NASCAR Expands Concussion Protocol to SCAT3) Continue reading

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Harvick in a Chevy Decaled Racer takes Phoenix  

Harvick won in a spec racer by a hundredth of a second, the closest finish in NASCAR Sprint Cup History. This was Harvick’s 500th consecutive series start, as one of only by 14 others throughout the history of NASCAR. The difference is now they basically driving the same cars with decals determining brand in what has become the pro-wrestling of motorosports. Continue reading

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NASCAR, Mack Trucks Announce Multi-Year Decal Deal

The trucks will be equipped with a 505-horsepower, 13-liter Mack MP8 engine, a so called mDRIVE automated manual transmission and GuardDog Connect telematics system that big brother like monitors the truck’s performance, alerting customers to “potential concerns.” Continue reading

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Toyota Tundra Driver Erik Jones Wins Truck Championship

Toyota Tundra driver Erik Jones captured the 2015 NASCAR Camping World Truck Series driver’s championship during the last NASCAR race at Homestead-Miami Speedway. Jones took his first-career title by 15 points over second-place Tundra driver Tyler Reddick by winning three races this season at Iowa, Canada and Texas. Continue reading

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Kyle Busch Wins First NASCAR Sprint Cup Title for Toyota

Busch earned his first-career Sprint Cup Series title by one point over second-place driver Kevin Harvick in his No. 18 Camry by finishing highest among the championship contenders in the final round of the Chase for the NASCAR Sprint Cup championship. Continue reading

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