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Stellantis (NYSE: STLA. STLAM.MI) and Jaguar Land Rover (JLR) today announced the signing of a Memorandum of Understanding (MOU) to explore opportunities to collaborate on product development in the United States. Under the terms of the non-binding MOU, Stellantis and JLR said they will explore collaboration opportunities to create synergies across product and technology development, leveraging the companies’ complementary strengths to create value for both organizations. JLR is a wholly owned subsidiary of Tata Motors Passenger Vehicles Limited, part of Tata Sons. * [Ironically, some call this the Revenge of the RAJ. That’s when the British Crown ruled over the Indian subcontinent from 1858 to 1947 – AutoCrat. ]
“By working with partners to explore synergies in areas such as product and technology development, we can create meaningful benefits for both sides while remaining focused on delivering the products and experiences our customers love,” said Antonio Filosa, Chief Executive Officer of Stellantis.
Back in February 2025, JLR announced a $180,000,000 investment in its USA technology hub in Portland, Oregon, in what was described as part of global drive to develop and bring to market next generation connectivity and autonomous driving technologies in future JLR vehicles.
“Over the next decade, the company will invest around $180 million into the 50,000 sq. ft technology hub as its engineers develop a range of cutting‑edge connectivity and autonomous technologies, as vehicles become increasingly software‑driven and clients desire an increasing array of apps, services and features,” JLR said.
JLR opened its technology hub in Portland in 2014, a location chosen for its proximity to California and Seattle, and tech giants such as Amazon, NVIDIA, Apple and Google. The facility grew in 2016 and 2017 and was expanded further in 2024.
“In future, JLR is aiming to give its clients ultra-quick and efficient connectivity to offer limitless in‑car‑entertainment, instantly updatable driving features and services via over‑the‑air downloads, as well as the latest autonomous driving systems, enabling hands free driving on the highway.
“The team at Portland is also working on elements of car connectivity to provide a modern luxury driving experience, including augmented reality on the car’s parking and head up displays, enabling the driver’s phone to act as a key, and V2X systems enabling cars to talk to each other,” JLR said.
Jaguar is undergoing a complete rebranding strategy dubbed “Reimagine”** where it struggled to compete with German luxury brands of BMW and Mercedes-Benz. New models starting with the “Type 01” four door GT will – it’s hoped – succeed in the $125,00+ luxury segment arguably dominated by Porsche and Bentley and Roll-Royce and Maserati. [There is a technology war underway among luxury brands. Artificial intelligence and software developments are expanding through augmented reality on the car’s parking and head up displays. They are currently becoming ubiquitous in new luxury models. So is enabling the driver’s phone to act as a key, and V2X systems enabling cars to talk to each other. JLR appears to be lagging behind so far. – AutoCrat]**
*AutoInformed on
**JLR’s Reimagine Strategy of Modern Luxury by Design
“We are transforming our business with the aim to become carbon net zero across our supply chain, products, and operations by 2039. Electrification is central to our strategy and before the end of the decade our brands will each have a pure electric model, while Jaguar will be entirely electric.
“The flexibility of our unique powertrain technologies means we can continue to offer hybrid and ICE vehicles in our ranges as we begin to roll out full BEV options, to match demand in the global transition to electric.
“At heart we are a British company, with two design and engineering sites, two vehicle manufacturing facilities, a components and finishing facility, an electric propulsion manufacturing center, and a battery assembly center in the UK. We also have vehicle plants in China (joint venture), Slovakia, India, and Brazil, as well as seven technology hubs across the globe,” JLR said.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Stellantis, Jaguar Land Rover Sign MOU on Tech Development
Click for more.
Stellantis (NYSE: STLA. STLAM.MI) and Jaguar Land Rover (JLR) today announced the signing of a Memorandum of Understanding (MOU) to explore opportunities to collaborate on product development in the United States. Under the terms of the non-binding MOU, Stellantis and JLR said they will explore collaboration opportunities to create synergies across product and technology development, leveraging the companies’ complementary strengths to create value for both organizations. JLR is a wholly owned subsidiary of Tata Motors Passenger Vehicles Limited, part of Tata Sons. * [Ironically, some call this the Revenge of the RAJ. That’s when the British Crown ruled over the Indian subcontinent from 1858 to 1947 – AutoCrat. ]
“By working with partners to explore synergies in areas such as product and technology development, we can create meaningful benefits for both sides while remaining focused on delivering the products and experiences our customers love,” said Antonio Filosa, Chief Executive Officer of Stellantis.
Back in February 2025, JLR announced a $180,000,000 investment in its USA technology hub in Portland, Oregon, in what was described as part of global drive to develop and bring to market next generation connectivity and autonomous driving technologies in future JLR vehicles.
“Over the next decade, the company will invest around $180 million into the 50,000 sq. ft technology hub as its engineers develop a range of cutting‑edge connectivity and autonomous technologies, as vehicles become increasingly software‑driven and clients desire an increasing array of apps, services and features,” JLR said.
JLR opened its technology hub in Portland in 2014, a location chosen for its proximity to California and Seattle, and tech giants such as Amazon, NVIDIA, Apple and Google. The facility grew in 2016 and 2017 and was expanded further in 2024.
“In future, JLR is aiming to give its clients ultra-quick and efficient connectivity to offer limitless in‑car‑entertainment, instantly updatable driving features and services via over‑the‑air downloads, as well as the latest autonomous driving systems, enabling hands free driving on the highway.
“The team at Portland is also working on elements of car connectivity to provide a modern luxury driving experience, including augmented reality on the car’s parking and head up displays, enabling the driver’s phone to act as a key, and V2X systems enabling cars to talk to each other,” JLR said.
Jaguar is undergoing a complete rebranding strategy dubbed “Reimagine”** where it struggled to compete with German luxury brands of BMW and Mercedes-Benz. New models starting with the “Type 01” four door GT will – it’s hoped – succeed in the $125,00+ luxury segment arguably dominated by Porsche and Bentley and Roll-Royce and Maserati. [There is a technology war underway among luxury brands. Artificial intelligence and software developments are expanding through augmented reality on the car’s parking and head up displays. They are currently becoming ubiquitous in new luxury models. So is enabling the driver’s phone to act as a key, and V2X systems enabling cars to talk to each other. JLR appears to be lagging behind so far. – AutoCrat]**
*AutoInformed on
**JLR’s Reimagine Strategy of Modern Luxury by Design
“We are transforming our business with the aim to become carbon net zero across our supply chain, products, and operations by 2039. Electrification is central to our strategy and before the end of the decade our brands will each have a pure electric model, while Jaguar will be entirely electric.
“The flexibility of our unique powertrain technologies means we can continue to offer hybrid and ICE vehicles in our ranges as we begin to roll out full BEV options, to match demand in the global transition to electric.
“At heart we are a British company, with two design and engineering sites, two vehicle manufacturing facilities, a components and finishing facility, an electric propulsion manufacturing center, and a battery assembly center in the UK. We also have vehicle plants in China (joint venture), Slovakia, India, and Brazil, as well as seven technology hubs across the globe,” JLR said.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.