Category Archives: concept

Hyundai CRATER Concept Debuts at AutoMobility LA 2025

Hyundai Motor America today held the global debut of the so-called CRATER Concept “adventure vehicle” during a press conference at AutoMobility LA 2025 in Los Angeles, California. The off-road SUV concept’s exterior was designed in California. Built on a compact monocoque architecture, the CRATER Concept has been designed to go anywhere, it’s claimed.

“CRATER began with a question: ‘What does freedom look like?’ This vehicle stands as our answer,” said SangYup Lee, Executive Vice President and Head of Hyundai and Genesis Global Design. “It is a vision shaped by our unending drive to explore — to inspire our customers to explore deeper and embrace the impact of adventure.” Continue reading

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World Premiere – New Toyota Land Cruiser FJ

“Launched originally as the Toyota BJ in 1951, the Land Cruiser immediately became the first vehicle to climb to the sixth station of Mount Fuji. Since then, it has fulfilled its mission of delivering safety and security to all types of people in places that only the Land Cruiser can reach. Developed and refined based on global, real-world customer usage, it provides reliability, durability, and off-road performance that allows people to go anywhere and everywhere and return safely. This concept has been carried forward and continues to evolve to this day. With cumulative sales of about 12.15 million units [footnote 1] in over 190 countries and regions around the world, the Land Cruiser has supported the lives and livelihoods of people everywhere. It is a flagship Toyota model that has been developed and refined by customers around the world for over 70 years,” Toyota said. Continue reading

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Genesis Opens California Design Studio

“At Genesis, design is brand and brand is design,” said Luc Donckerwolke, Chief Creative Officer of Genesis. “Genesis Design California is the embodiment of this. It embraces our distinct Korean identity creating a space that inspires creativity. I cannot wait to see that inspiration come to life in the team’s work.” Continue reading

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Annals of Marketing – Subaru Connection Hub

Subaru of America today unveiled the Subaru Connection Hub, the automaker’s first full redesign of its national retailer network since 2007. Customers will begin to see the Subaru Connection Hub at participating retailers in 2026.

“Following decades of growth and evolution at Subaru, the new Connection Hub reflects where our brand stands today and where we are headed, while reinforcing our long-standing commitment to our customers and communities through the Subaru Love Promise. This is more than a design update – it transforms our retailers’ facilities into welcoming hubs for customers and communities to connect, collaborate, and celebrate what they love about our brand,” said Tim Stallings, Vice President, Retailer Development, Subaru of America. Continue reading

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GM 1940 Design Sketches Found in Rochester NY

“Nobody knows how the binder journeyed from Detroit to upstate New York. When Josh Quick found it in a barn at an estate sale, he grabbed it without thinking. It was only days later, while flipping through the pages, that Quick realized he was holding a missing piece of General Motors history,” Bob Sorokanich, senior editor, GM News posted last week.
In 2024, Josh Quick went to a farm estate sale in the small town of Conesus, about 45 minutes south of Rochester, New York, on the hunt for antique tractor parts. He thought he’d hit the jackpot. “I asked the guy, what do you want for all this stuff? He said, ‘two cases of Busch Light beer,’” Quick told GM News.

Continue reading

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More C9 Corvette Concepts Seen in California

Chevrolet (NYSE: GM) today gave car enthusiasts and racing fans another, yet another glimpse of the high-performance future. Two Corvette concept cars, the Corvette CX and CX.R Vision Gran Turismo, debuted at The Quail, a Motorsports Gathering in California. If these promotional events proceed at the pace of previous events and press releases, they could outnumber the sales of the production C9 Corvette when it appears. Continue reading

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Cadillac Off-Roader – Elevated Velocity

Cadillac today revealed the so-called Elevated Velocity concept. It is said to be a continuation of the Cadillac V-Series performance formula. [It’s not available for sale yet – Autocrat] This off-roader built on an elevated platform appears to be a serious concept that is winding its way through the sand, rocks, and mud of the GM bureaucracy to become a production vehicle. Yes, an off-road Cadillac?! Continue reading

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Another Corvette C9 Concept from SoCal

“Our Advanced Design teams are dedicated to shaping the future, driving innovation, and exploring what’s possible,” said Bryan Nesbitt, vice president of global design. “The California Corvette concept is another example of forward-thinking design. We invited multiple GM studios to envision Corvette-inspired hypercars, the first of which was revealed by our UK studio in March. The California team has now delivered a complementary study that honors Corvette’s legendary performance, while infusing it with their own distinctive vision.” Continue reading

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Happy Fourth of July 2025! Let’s Return to our Founding Ideals

On this day, the Fourth of July 1776, the Continental Congress after considerable debate released our Declaration of Independence. AutoInformed notes that this is or should be our still continuing guide to what were then awakened American ideals. Benjamin Franklin, John Adams, Thomas Jefferson, Roger Sherman and Robert R. Livingston – the so-called Committee of Five – did much of the enlightenment conceptual work. Jefferson, the most eloquent writer in the Congress, created one of our essential documents with the input of what were 56 men of the opinion that all of us equals could and would work at Life, Liberty and the Pursuit of Happiness.

Then in the course of human events these ideals led to our following War of Independence. It turns out that these ideas were powerful. So powerful that they were bigger than the despots, Redcoats, Hessians and other mercenaries deployed against us. We overcame this oppression and the Divine Right of Kings against impossible odds with the help of the French. Who also later  added the Statue of Liberty in New York Harbor. Continue reading

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Belle Macchine – Italian Automotive Design at BMW

Today BMW said that on 7 June, the “Belle Macchine. Italian Automotive Design at BMW” exhibition will open its doors at the BMW Museum. The exhibition extends over five platforms and ramps within the BMW Museum’s “Bowl.” It starts with … Continue reading

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Vision V – Mercedes- Teases Luxury Limousine

Mercedes-Benz said today in a release from Shanghai and Stuttgart that its new Van Electric Architecture (VAN.EA) will appear starting in 2026. It showed the so-called Vision V concept car, err van, err MPV…

“This innovative architecture re-imagines spacious, privately positioned vehicles elevating them into the luxury segment with a focus on the ‘Private Lounge’. The future model portfolio will cater to a range of customer needs offering a versatile, spacious vehicle designed to provide exceptional space and comfort. From exclusive VIP and high-end limousine transport to luxurious family vehicles, the new model will deliver on both the flexibility customers require and the refined luxury they desire. By expanding the top-end of its model portfolio, Mercedes-Benz Vans is defining a unique segment of its own that bestows true greatness to automotive luxury,” Mercedes claimed. Continue reading

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First Look – Elaphe Sonic.1 Performance EV Motor

Elaphe debuted a high-performance front-wheel in-wheel motor (IWM), dubbed Sonic.1, at CES 2025. Sonic 1 it’s – claimed – is a drop-in performance upgrade for ICE and BEV vehicles where it was previously not possible to fit additional drives.

“The integration of the Sonic.1 in-wheel motor (IWM) directly into the wheel not only optimizes space and weight, but also contributes to a more controllable wheel. 20-times greater wheel control enables increased vehicle performance in acceleration, stability and braking. Furthermore, Sonic.1 design enables easy integration into existing and new supercar models. It enables significant design improvement opportunities, from aerodynamics, to component placement and styling,” Elaphe said. Continue reading

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C’est Fou – Chinese EVs Will Be at 2024 Paris Motor Show

Stellantis today announced it will participate in the 90th edition of the Mondial de l’Auto 2024 (Paris Motor Show) from14 – 20  October with its three traditional brands – Citroën, Peugeot, and Alfa Romeo. More controversial will be the Chinese brand, Leapmotor making its debut at the show.

Leapmotor Founder, Chairman and CEO Zhu Jiangming, together with Stellantis CEO Carlos Tavares, will unveil the all-new B10, a C-segment SUV, expanding its product line-up in Europe’s core segment through this distinctive partnership in the automotive industry. Continue reading

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Acura Performance EV Concept Debuts

“The Acura Performance EV Concept kicks off the exciting next step in our electrification strategy, showcasing the styling direction of our next all-new, all-electric Acura model that will debut next year,” said Mike Langel, assistant vice president, Acura National Sales. “Building on the just-launched all-electric 2024 Acura ZDX, our next all-electric Acura SUV will continue our focus on delivering Acura clients an exhilarating driving experience in the electrified future.” Continue reading

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Annals of Marketing – Cadillac Opulent Velocity Concept EV

Cadillac today introduced the Opulent Velocity* concept vehicle, with claimed advanced technology and personalized luxury. It also combines EV and self-driving technology, or a split-personality of two emerging dynamic technologies.

“Opulent Velocity is an experience-based design study,” said Bryan Nesbitt, executive director, Global Cadillac Design. “It’s the future vision of luxury performance, incorporating Cadillac’s leadership in hands-free driving capabilities, electrification and performance excellence. Opulent Velocity expresses the most artful integration of technology, luxury and exhilaration characterized by Cadillac’s halo V-Series variants, and future electrification design expressions,” Nesbitt claimed. Continue reading

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