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Tag Archives: Mike Langel
American Honda Forecasts 2026 Sales as Flat
American Honda (7267.T and NYSE: HMC) today outlined its 2026 U.S. automobile business outlook during its annual media briefing. It also showed a prototype of the Honda Base Station, a towable travel trailer developed by engineers and designers at its U.S. R&D centers. Basically, the Japanese company is going to focus on lower cost models with package and trim changes because of the affordability crisis that is an industry-wide problem.* [The briefing also underscored another industry trend, the decline of traditional auto shows since it occurred during a media preview day of the Detroit Auto Show. -AutoCrat] Continue reading
Posted in auto news, design and styling, economy, engineering, manufacturing, marketing, mobility company, news analysis, sales, shows and events
Tagged 7267.T and NYSE: HMC, american honda, auto industry commentary, AutoInformed news, autoinformed.com, automotive blog, Automotive news and analysis, Honda Base Station, Ken Zino of AutoInformed, Ken Zino of AutoInformed.com writing as AutoCrat, Lance Woelfer, Mike Langel, X @KenAutoinformed
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Acura 2025 ADX SUV Bets on Pricing
The 2025 ADX, an all-new premium compact SUV, begins arriving at Acura dealerships today. It’s billed as a new access model that will heighten the appeal of Acura as a destination brand for a new generation of buyers looking for youthful styling, top-class features and an engaging driving experience, all at an allegeable attainable price point. The bet on pricing is that a $36,000 to $45,000 SUV – plus options – will attract younger buyers, who are in a perilous position given a U.S. economy facing another Trump Administration trade-war and tariff -induced recession. (Read AutoInformed.com on: First Look New 2025 Acura ADX Compact SUV) Continue reading
Posted in auto news, design and styling, marketing, new vehicle, software defined vehicles
Tagged 2025 Acura ADX, android auto, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, google, Google Maps, Google Play, Ken Zino, Mike Langel, X @KenAutoinformed
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First Look New 2025 Acura ADX Compact SUV
Acura today unveiled the Acura ADX, an all-new premium compact SUV. It’s targeting young buyers to the performance brand with ”an engaging driving experience, a feature-rich interior and top-class cabin and cargo space that supports their active lifestyles.” The new ADX will begin arriving at Acura dealers in early 2025 with a price range starting in the mid-$30,000 range at a time when performance is losing its appeal to younger shoppers, who are viewing car buying as a mathematical equation with lower prices winning.
“The all-new Acura ADX is an exciting new gateway model for the Acura brand expanding our performance SUV lineup to four exceptional models in the most popular segments,” said Mike Langel, assistant vice president, Acura National Sales. “ADX will hit the heart of the premium compact SUV segment, which has grown significantly over the past few years.” Continue reading
Acura Performance EV Concept Debuts
“The Acura Performance EV Concept kicks off the exciting next step in our electrification strategy, showcasing the styling direction of our next all-new, all-electric Acura model that will debut next year,” said Mike Langel, assistant vice president, Acura National Sales. “Building on the just-launched all-electric 2024 Acura ZDX, our next all-electric Acura SUV will continue our focus on delivering Acura clients an exhilarating driving experience in the electrified future.” Continue reading
Posted in concept, design and styling, electric vehicles, global warming, marketing, news analysis, performance, shows and events
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Dave Marek, Honda EV Hub in Ohio, Ken Zino, Mike Langel, X @KenAutoinformed
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Milestones – Acura Celebrates 40th Birthday
My own personal experience and respect for Acura came in 1990. Covering the auto business Acura debuted of the groundbreaking NSX. This mid-engine sports car that would establish new levels of performance, refinement and drive-ability at a relatively inexpensive price compared to, oh, Ferrari and Porsche. I remembered a conversation with the esteemed and estimable John Dinkel of Road&Track who I had known years before I joined the magazine as its Detroit editor. Having gone to Japan to drive the car prior to its introduction, John – when I asked about it – just shook his head and said “they are going to own the world.” This opinion was not contested among the entire R&T staff as I recall. Ferrari performance, Japanese quality and an undervalued price. Continue reading →