Category Archives: marketing

Tony Spiteri Named General Manager of NASCAR Canada

NASCAR Pinty’s Series races at some of the most famous tracks or prominent Canadian backdrops such as, including Canadian Tire Motorsport Park (CTMP) during the track’s traditional Victoria Day weekend event, the streets of Toronto and the historic Grand Prix Trois Rivieres (GP3R). In addition, the series made its dirt debut at Ohsweken Speedway earlier this year as well as a trip to Eastbound International Speedway as part of Newfoundland and Labrador’s Come Home 2022 celebration, the series’ first race in the province. Continue reading

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Jeep Avenger EV Debuts in Paris

“The new Jeep Avenger represents a key milestone for the brand as it is the first of a portfolio of all-new Jeep BEVs to be introduced in Europe.” said Christian Meunier, Jeep brand CEO. “It offers Jeep brand capability that is rightsized for the European market and at the Paris Motor Show, we are showcasing why it is a great all-electric Jeep brand alternative to current players in the B-SUV segment.” Jeep predicts it will be its best-selling model in Europe by 2024. Continue reading

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Mobile Music – New Mercedes-Benz Dolby Atmos Symphony

Integrated into the optional Burmester® high-end 4D and 3D sound systems, it has a justifiable claim to be state of the art. Whether you like such art or German opera is a matter of personal taste, of course. Continue reading

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Nissan 2023 Versa Debuts at Miami Auto Show

The mildly tweaked 2023 Versa will debut at the Miami Auto Show this weekend, Nissan said today. The five-passenger compact sedan is notable for its price – starting around $17,000 this year, and an increasingly rare five-speed manual transmission. It’s … Continue reading

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Promise? Final Special Edition 2022 Ford GT LM

Since Ford is investing $50 billion in electric vehicles through 2026, it needs to wring every profitable nickel out of selling what it has now. Enter the 2022 Ford GT LM Edition available with red or blue design trim that include tinted red or blue carbon fiber exterior “treatment and a driver’s seat in the corresponding color.” Twenty will be made. Deliveries begin this fall with production ending later this year. The Ford GT already started at $500,000+. I’d double down on that with $1,000,000 a starting bid. Continue reading

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ZDX and Type S To Be Acura’s First Pure EVs in 2024

Acura today announced that its first full-electric SUV coming to market in 2024 will be named the Acura ZDX. Acura will also launch with a ZDX Type S performance variant. The ZDX will be the first production model to use many of the styling themes of the new Acura design direction introduced during Monterey Car Week in the form of the Acura Precision EV Concept. Continue reading

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IMSA 2023 – Acura ARX-06 GTP Racer Revealed

The latest in a line of Acura endurance racing prototypes, the ARX-06 features Acura-specific bodywork and aerodynamics based around an all-new widely used ORECA LMDh chassis** with an electrified hybrid power unit – a twin-turbocharged 2.4-liter V6 internal combustion engine designed, developed and manufactured by Honda Performance Development [HPD], the racing arm for Acura Motorsports in North America. Continue reading

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First Look – 2023 Dodge Hornet and Hornet R/T PHEV

There are three versions of the Dodge brand’s new entry in the compact utility vehicles (CUV) segment. The line consists of Hornet R/T; the Hornet GT, claimed to be the quickest, most powerful CUV under $30,000; and the Hornet GT GLH Concept, which uses optional Direct Connection performance parts upgrades. Continue reading

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Up-sizing and Pricing: Chevy ZR2 Bison Now on Silverado

Deliveries will start in 2023 with a MSRP of $78,490 after destination. This is $8,295 more than the 2022 Silverado ZR2. Is it worth the money for modest changes in specifications and no increase in output? Well, performance trucks are a hot segment – we will see what the market will reveal. Continue reading

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Two Bronco Heritage Models New for 2023

Ford will build 1966 units of each Heritage Limited Edition model to commemorate the year the original Bronco debuted, which given the ongoing parts shortages likely will result in fewer less expensive versions. Continue reading

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GM: Virtual EV Specialists Available for Free Consult

The online program offers a space (screen?) for real conversations about EVs. EV Live will also help prepare GM dealers, employees, fleet and commercial customers, utilities and third-party collaborators for the all-electric future that virtually all automakers and some policy people think is coming. Continue reading

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Aston Martin: 100th anniversary of First Grand Prix in France

Ahead of Sunday’s Grand Prix, four-time F1® world champion Sebastian Vettel drove TT1 – warmly nicknamed ‘Green Pea’ – around Circuit Paul Ricard, 100 years after the celebrated car took to the road circuit of Strasbourg for a 60-lap, 800 km race as one of two Aston Martin entries. Continue reading

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Tilt! Stellantis and GAC to Stop Jeep China JV

Stellantis and GAC will proceed to an “orderly termination of local Jeep production, while Stellantis will recognize a non-cash impairment charge of approximately €297 million in first half 2022 results.” Continue reading

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Electric Vehicle Shoppers Unhappy with Makers’ Websites

The study also shows an increase in satisfaction when shoppers engage with manufacturer website tools, though BEV shoppers are still less satisfied than non-BEV shoppers. This “wave” (latest research)  finds that overall satisfaction averages 711 on a 1,000-point scale for the premium segment and 705 for the mass market segment, down 13 and 6 points, respectively, from the previous wave. Continue reading

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Automobili Pininfarina: Battista Hyper GT Starts Production

Production of  the Battista*, said to be the world’s first pure-electric hyper GT, has begun in a dedicated new Atelier space in Cambiano, Italy, Automobili Pininfarina** said today. Located in the Piemonte region of Italy, this  is a milestone in … Continue reading

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