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Category Archives: marketing
Buy a Citroën My Ami Buggy Online June 20?
Citroën will sell a new special edition of 1000 units, which will be available in ten countries: France including the French overseas departments, Italy, Spain, Belgium, Greece, Portugal, the United Kingdom, Luxembourg, Morocco and Turkey. Buggy is priced at €10,490, ~$11,300.50 if you can get one. The last time around it took the fastest buyer to complete the entire purchase process of the first sale 2 minutes and 53 seconds. The first will be delivered mid-September. Continue reading
Three-Row ID.Buzz Debuts on International VW Bus Day
Volkswagen said today it will celebrate the first ever International Volkswagen Bus Day with the debut of the three-row version of Volkswagen’s all-electric ID. Buzz in Huntington Beach, California. A combined media- and public- global reveal event will include new product showcases, live entertainment and streamed programming, plus a “Cars & Coffee” style gathering for classic Volkswagen Bus owners. Continue reading
BMW Going with the EV Tyde at Cannes
Two 100 kW electric motors convert 240 kWh of energy supplied by six batteries from the BMW into a claimed range of more than 50 nautical miles (~100 km). The craft can deliver an operating speed of 24 knots, with a maximum speed of 30 knots. BMW said THE ICON “makes almost zero noise, without unpleasant vibrations or shocks and minimizing wake.” Continue reading
First Look – 2024 Ford Ranger Pickup
The design of Ranger is defined by distinctive grilles and front-end appearances for XL, XLT and Lariat models. The Ford C-clamp headlight treatment and strong shoulder lines down the sides incorporate bigger wheel arches The rear end mirrors the front with C-clamp tail-lamps, with “RANGER” stamped across the tailgate. We guess it’s up to you to know if you’re coming or going. Continue reading
Drip, Drip, Drip Marketing – Hummer Omega Edition
GMC revealed today the 2024 HUMMER EV Omega Edition, a limited-edition vehicle with a so-called Neptune Blue Matte1 exterior color that GMC hopes will attract buyers for a set of wheels that will be priced at levels among the stars. Pricing will be announced closer to production, expected in the first half of 2024. However, this is a UAW contract year, which means anything can happen at GM’s Factory ZERO Detroit-Hamtramck Assembly Center. Continue reading
Pre-Order 2024 Acura Integra Type S on 11 May
Standard high-performance hardware includes a 6-speed manual transmission, limited slip differential and an innovative dual-axis front suspension design that Acura claims improves road holding and reduces torque steer. Given the impressive torque rating, AutoInformed wonders how much of it will go up in tire smoke instead of acceleration? Continue reading
Posted in marketing, performance
Tagged 2024 Acura Integra Type S, auto industry commentary, autoinformed.com, Ken Zino
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Annals of Marketing – Fully Electric Toyota bZ4X Ads Debut
What’s called a fully integrated bZ4X campaign was developed by Saatchi & Saatchi and Intertrend, with consideration of the transcultural mainstream audiences across America – a refreshingly awakened approach, despised by real or legislative fascists and neo-Nazis. Toyota said its campaigns “are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach.” Continue reading
OTA – More Horsepower for Mercedes EQE, EQS Customers
Mercedes-Benz said in Atlanta today that EQE and EQS customers in North America can now opt for more performance with the new “Acceleration Increase On-Demand upgrade,” available as an Over-the-Air update (OTA) This applies to Sedan and SUV models. The upgrade raises the vehicle’s output by as much as 80 horsepower. Continue reading
Marketing Annals – Dream Chaser Trax to Great Lakes Activist
Meag Schwartz, described as a local Michigan activist and environmental educator, won on the basis of her pursuing protecting and cleaning up the Great Lakes. Continue reading
Drip, Drip – GMC Debuts 3X Trim for HUMMER EV Pickup, SUV
As with the other former ‘Detroit Three ‘companies, marketing is having it two ways for an EV – fast on-road performance and with off-road capability. It is working, at least for GMC – reservations are currently full for the HUMMER EV Pickup and SUV. Just bring money – lots of it – these are priced well over $100,000. Continue reading
Buick Envista Hatchback Debuts Billed as Crossover SUV
Buick today revealed the 2024 Envista, a new nameplate in the fast-growing small SUV segment. In marketing speak, Envista has the cargo space and utility of an SUV, packaged inside sporty and sleek proportions typically found in a sedan. Translation – in the Alice in Wonderland world of automotive marketing, Humpty Dumpty eschews using the hatchback word, which for generations of Americans meant cheap transportation. Continue reading
March Global Light Vehicles Sales Up 12%
The month-on-month (MoM) improvement in the SAAR is largely attributed to the rebounding of the China market as customers took advantage of expiring tax incentives before April, in LMC’s view. Relatedly, both the North American market and the Western Europe markets saw YoY improvements when compared against a very weak 2022. Eastern Europe showed the first positive YoY growth in March since the beginning of the Ukraine conflict in February 2022, LMC noted. Continue reading
First Look – 2023 Toyota Corolla Cross Hybrid
Cross Hybrid debuts the Fifth Generation of the Toyota Hybrid System with increased performance and efficiency. In a bow to America’s large appetite for cross-overs and trucks, it comes only in all-wheel drive as a version of the so-called TNGA-C platform. It also a higher sight-lines, and higher prices ranging approximately from more than $30,000 to more than $35,000. The non-hybrid version starts at ~$25,000. Continue reading
Ford Motor Q1 2023 US Sales Up 10%
Ford Motor’s (NYSE: F) overall vehicle sales – Ford Blue, Ford Pro, Model e and Lincoln – totaled 475,906, up 10.% with estimated share up over a year ago, the Dearborn based automaker said this morning. Sales increased in the usual areas across Ford’s strengths, including trucks (up 19.6%); three-row SUVs (up 47.6%); Bronco brand (up 18.3%); Ford Pro Transit van (up 86%); Mustang (up 5.2%) and electric vehicles (up 41%) on a year-over-year basis, which given last year’s dismal performance increased the percentage gains markedly. Continue reading
Ford EV Customers to Get Access to Tesla Superchargers
“We’ve spent the last 10 years building an industry-leading Charging Network that enables freedom to travel and provides charging confidence for our Tesla owners. We’re excited to deliver on our mission to accelerate the world’s transition to sustainable energy by welcoming Ford owners, and other electric vehicles who adopt NACS, to our thousands of Superchargers across North America,” said Rebecca Tinucci, Tesla’s senior director of charging infrastructure. Continue reading →