Category Archives: marketing

Baseball All Stars – Alex Bregnan and Chevrolet

Posted on 18 July 2018 by Ken Zino

With one batsman faced, it was off to the showers for Jimenez. This portends what will happen to the Tigers this post-season – if they get there – going down with one team faced. Continue reading →

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Oshkosh Silliness? First Flying Car Slated for 2019

Posted on 17 July 2018 by Ken Zino

However, neither Chinese investments nor smart people appear to be in favor with President Trump who is enmeshed in a trade war with China and most U.S. allies that has the potential – or promise – to greatly harm auto companies in the U.S. and their workers. Continue reading →

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Porsche Sets Half Year Sales Record. Again

Posted on 15 July 2018 by Ken Zino

This makes the first half of 2018 the most successful in the company’s history. It also means that Porsche is now predominantly a sedan and crossover maker. Continue reading →

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Modest Tweaks for 2019 Durango and Dodge Line

Posted on 13 July 2018 by Ken Zino

“The Durango is our three-row Charger of the SUV segment, delivering uncompromised utility, advanced technology, class-leading towing and driving range, confident driving dynamics and aggressive styling,” said Steve Beam, Continue reading →

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Toyota Launches Car Sharing in Honolulu

Posted on 12 July 2018 by Ken Zino

Seventy Toyota and Lexus vehicles are available for reservation through the Hui mobile app (for iOS and Android devices) by the hour or day at 25 “easily accessible” locations. Continue reading →

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Italdesign Nissan GT-R50 Debuts at Goodwood

Posted on 10 July 2018 by AutoCrat

The vehicle commemorates the 50th anniversaries of both the GT-R, in 2019, and Italdesign, in 2018. Odds on it will be built and be very expensive. Continue reading →

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Toyota Supra to Run in NASCAR Xfinity Series

Posted on 9 July 2018 by Ken Zino

It’s the latest attempt to position Toyota as an American company against the background booms of the Trump trade wars. Toyota has 14 manufacturing plants in North America – if you count Mexico, which is also under siege. There are ten in the U.S. There are 1500 dealerships here. All told Toyota employs 37,000 people here. America? Well that require a thought process with nuance absent in the ruling party. Continue reading →

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Porsche Sets Record 5 Minute 19.55 Lap Time at Nürburgring Nordschleife in Marketing Ploy with an outdated 919 Hybrid

Posted on 3 July 2018 by Ken Zino

Timo Bernhard (D) lapped the 20.832-kilometer (12.94 miles) Nürburgring Nordschleife – aka Green Hell – race circuit in 5 minutes and 19.55 seconds. This is an average speed of 233.8 km/h (145.3 mph) on what is one of the world’s … Continue reading →

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Autonomous Car Appetizer: Ford and Postmates Link

Posted on 2 July 2018 by Ken Zino

The Postmates pilot now underway in Miami and Miami Beach has more than 70 businesses participating, including local fast-food pusher Coyo Taco. For residents in the area, when they order tacos , or something else from Postmates, they may be given the option to have it delivered by a self-driving like research vehicle. Continue reading →

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Kia Motors Plans Overseas Business Reorganization

Posted on 27 June 2018 by Ken Zino

Kia Motors Corporation suffering from flat sales in the U.S. so far this year is making organizational changes within its overseas operations. Following other Asian companies, the Korean company will give greater autonomy to each region to “spur sustainable growth … Continue reading →

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Ford Introduces Two Taxis with Hybrid and Diesel Powertrains

Posted on 14 June 2018 by Ken Zino

The van-like Taxi seats five with a flexible interior. It has more than 60 cubic-feet of cargo volume behind the second row, more than the Nissan NV200 Taxi , which beat it to market years ago. Continue reading →

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Cadillac, Acura Win in Detroit on Belle Isle Streets

Posted on 4 June 2018 by Ken Zino

In the GTD class, Katherine Legge and Meyer Shank Racing successfully repeated their class win here from one year ago, but with Mario Farnbacher joining the lineup in the #86 Acura NSX GT3. Starting second, Legge unsuccessfully challenged the leading Lamborghini of Bryan Sellers throughout the first 40 minutes. Meanwhile, Justin Marks ran a close third in the #93 MSR Acura. Continue reading →

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Vehicle Average Loan, Monthly Payment at Record Highs

Posted on 31 May 2018 by Ken Zino

The population segments hurt most are subprime and deep subprime consumers. The percentage of new vehicle loans to subprime and deep subprime consumers has decreased 8.4% and 14.1%, respectively. The percentage of new vehicle loans to prime and super prime consumers has reached 73.4%, the highest Q1 level since 2012. Experian says it’s a sign that some lenders have become more risk-averse. Continue reading →

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Transformation to Mobility Company? Ford Returns to Detroit.

Posted on 25 May 2018 by Ken Zino

As part of an $11.1 billion investment in global electric vehicles announced earlier this year, Ford says it will sell electrified vehicles that “offer exciting experiences and enhanced capabilities based on what people need and want – including the all-new Mustang-inspired battery-electric SUV in 2020.” Continue reading →

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Drinking the Electrolyte? Audi Plans to Sell 800K EVs in 2025

Posted on 21 May 2018 by Ken Zino

This regulation-prompted strategy – searching for an advantage and customers – means every third buyer or leasee would take an e-model by the middle of the next decade – customers who have thus far shunned driving “green vehicles” at this level. During 2017 Audi sold 1.9 million vehicles globally. Do the math and that means a huge shift in the market. In the U.S. during 2017 Audi sold 227,000 vehicles. Continue reading →

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