Category Archives: marketing

FCA US April Sales Sees Trucks and Namesake Brands Decline

Posted on 9 May 2018 by Ken Zino

The brands* the company is named after Fiat and Chrysler both posted huge declines. Sales of Fiat vehicles declined 45 percent to 1,404 vehicles. Chrysler brand total sales fell 18 percent in April to 14,189 vehicles compared with the same month a year ago. The Chrysler Pacifica minivan posted a 5 percent retail sales increase to 7,864 vehicles. Continue reading →

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Ecstasy and SUVs – Rolls-Royce to Launch Cullinan Tomorrow

Posted on 9 May 2018 by Ken Zino

Perhaps Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, should consider a brand name change to RR Vehicles – hardly engrossing, but now accurate. RRMC currently sells super-expensive automobiles, including the Phantom, Ghost, Wraith and Dawn range of models. Continue reading →

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Ford US April Sales Off -5%

Posted on 7 May 2018 by Ken Zino

Well. yes, but in a global business gigantic trucks are not saleable elsewhere, and it is becoming increasingly difficult to meet emission and fuel economy regulations that are tightening everywhere. Ford spears to be a three-legged stool with the car leg chopped off. Continue reading →

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Auto China 2018 – Mercedes A-Class L, Maybach Show Car

Posted on 1 May 2018 by Ken Zino

“This car is made specifically for the Chinese market. The long-wheelbase A-Class Sedan is unparalleled in the compact segment, bringing together outstanding comfort with a fresh and dynamic design and top-notch technology.” Continue reading →

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HondaJet China Expanding Operations

Posted on 30 April 2018 by Ken Zino

Honda Aircraft Company – the parent firm – has established a worldwide dealer and authorized sales network to provide service and support for HondaJet customers following patterns set by U.S. aviation stalwarts Cessna and Gulfstream. Continue reading →

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U.S. March Sales – Light Trucks Up, Cars Down Again

Posted on 4 April 2018 by Ken Zino

During an unexpectedly strong March, U.S. auto dealers sold 1.65 million vehicles, a 6.3% increase year-over-year. Detroit Three brands per AutoData held just 45.7% of the U.S. market in March, selling 755,152 vehicles – with 612,052 or a whopping 81% … Continue reading →

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Nero Edizione Package for Giulia and Stelvio SUV

Posted on 3 April 2018 by Ken Zino

Is it not enough that all Giulia and Stelvio models have not only a broad racing and performance heritage but take the Germans on – once again- with best-in-class horsepower, 0 to 60 mph acceleration times, top speed, power-to-weight ratio, and close to 50/50 weight distribution in addition to their instantly recognizable Italian styling. Continue reading →

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April Fools – Aston Martin Project Sparta

Posted on 1 April 2018 by Ken Zino

Project Sparta, which has been engineered in parallel with the brand’s upcoming DBX SUV, is set to wreak havoc in the Monster Jam series starting in 2019, taking on some of the world’s biggest names including Grave Digger, Big Kahuna, Ice Cream Man and Jailbird. Continue reading →

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Japan Inc – ANA and HondaJet

Posted on 28 March 2018 by Ken Zino

ANA was founded in 1952 with two helicopters and has become one of the most significant airlines in Asia, operating 85 international routes and 116 domestic routes. Continue reading →

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2019 Toyota RAV4 Debuts at New York International Auto Show

Posted on 28 March 2018 by Ken Zino

The use of the emerging TNGA platform – Toyota New Global Architecture, a modular unibody – allows a longer wheelbase and wider front and rear tracks to provide a stable driving. For off-road driving, the shorter front and rear overhangs will aid in RAV4’s ability to overcome rugged terrain or Michigan public highways. Continue reading →

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2019 Cadillac XT4 Compact SUV Debuts In New York

Posted on 27 March 2018 by Ken Zino

The XT4 will be priced starting at $35,790 when it goes on sale in fall 2018. Continue reading →

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Mercedes-Benz Manhattan Shows C-Class AMG

Posted on 27 March 2018 by Ken Zino

In the U.S., the world’s biggest market for Mercedes-AMG, the sports car brand successfully grew by almost 50% compared with last year. Continue reading →

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Ford Out of Car Biz? 2019 Fusion Debuts in New York

Posted on 27 March 2018 by Ken Zino

What else to do when the stock is languishing or comatose on Wall Street at ~$10-12 a share after eight straight years of expanding U.S. vehicle sales. Continue reading →

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Ford Driving Skills for Life Allows Saudi Women to Participate

Posted on 8 March 2018 by Ken Zino

Ford is training more than 250 Effat University students with lessons thought to be necessary for new drivers, tips from experts, and an understanding of safe driving practices. Continue reading →

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US Car Sales Plummet in February. Trucks Gain Again

Posted on 7 March 2018 by Ken Zino

The smoking tire and news wheel spin of the month – given Trump’s ongoing trade tirades amidst a complete collapse of White House staff support and an ongoing exodus – came from the American International Automobile Dealers Association Continue reading →

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