Category Archives: marketing

Cadillac Names Deborah Wahl Global Chief Marketing Officer

Posted on 7 March 2018 by Ken Zino

She led marketing for three years as Chief Marketing Officer at McDonald’s, “where she played an instrumental role in transforming the business and increasing brand perception,” a dubious distinction in AutoInformed’s view. Continue reading →

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2018 Alfa Romeo Stelvio Quadrifoglio $80,000+!

Posted on 22 February 2018 by Ken Zino

Assembled by Alfa Romeo workers at the Cassino plant in Italy, the all-new 2018 Stelvio is claimed to be a premium mid-size SUV for driving enthusiasts that stands out in one of the largest and fastest growing segments in the U.S., and as noted globally. Continue reading →

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Cigarette Racing 515 Project ONE Debuts with Mercedes-AMG

Posted on 17 February 2018 by Ken Zino

Mercedes-AMG and Cigarette Racing are showing the latest iteration of toys for the rich from the Miami-based boat manufacturer at the Miami Boat (Boast?) show that just opened. Designed from the sea bottom up using the “latest technology,” the Cigarette … Continue reading →

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2018 Hyundai Kona SUV Prices

Posted on 2 February 2018 by Ken Zino

In a 2016 LinkedIn post, Renault-Nissan Alliance CEO Carlos Ghosn says that Nissan had a clear choice when considering its acquisition of a stake in Mitsubishi Motors: Sever ties with its longtime partner, or choose to support its revival. Continue reading →

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New Generation Hyundai Santa Fe

Posted on 29 January 2018 by Ken Zino

Hyundai Motor is teasing the New Generation Santa Fe, which will celebrate its world premiere in February before making its debut at the Geneva Motor Show in early March. The Gen 4 Santa Fe continues the model’s global success story – no great trick – as all brands are benefiting from the rush to two-box crossovers and SUVs, with scant if any discernible styling differences. Continue reading →

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Kittens, Err, Tigers Visit NAIAS

Posted on 29 January 2018 by Ken Zino

The Tigers are coming off a dreadful 2017 season, winning 64, losing 98, for 5th place in the AL Central; Chevrolet had mediocre one, too. Continue reading →

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Ford GT Auctions for $2.5 million. 2019 Mustang Bullitt $300,000

Posted on 22 January 2018 by Ken Zino

An all-new Ford GT and the limited-edition Mustang Bullet raised a total of $2.85 million for charity at the 47th annual Barrett-Jackson Scottsdale auction. Continue reading →

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Street Legal Mustang Shelby GT500 in ’19. Bullitt Edition First

Posted on 15 January 2018 by Ken Zino

An all-new Mustang Shelby GT500 with a +700-plus horsepower supercharged V8 will be the most powerful street-legal production Ford ever. The Mustang is said to be legal on roadways and race tracks, with claimed “new innovative track technologies, performance hardware, … Continue reading →

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2017 Ferrari SF70H F1 at Autosport International

Posted on 10 January 2018 by Ken Zino

The SF70H joins the 2004 championship-winning F2004, 2017 LMGTE Pro World Endurance Championship-winning AF Corse 488 GTE, FXX-K Evo and the 488 Challenge cars on the stage, which will showcase the range of cars available through Corse Clienti, Ferrari’s very expensive and successful client racing program. Continue reading →

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BMW Sets Two Guinness World Records for Drifting

Posted on 9 January 2018 by Ken Zino

To accomplish these exploits, BMW worked with North Carolina based automotive fabricators, ironically called, Detroit Speed to develop a custom dry break fuel system capable of refueling the BMW M5 mid-drift similar to the way that fighter jets can refuel in mid-flight. The resulting fueling system allowed Schwartz to drift continuously for the entire eight hours allocated. Continue reading →

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Genesis Opens Factory Showroom – Genesis Gangnam

Posted on 9 January 2018 by Ken Zino

The approach is typical of current luxury vehicle marketing techniques, Genesis-trained specialists are based within the two-story showroom to deliver a private and tailored customer experience for all visitors. Continue reading →

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Ford Finally Will Offer F-150 Diesel Engines

Posted on 8 January 2018 by Ken Zino

The best in class bragging – if it sticks – will see an engine rated at 11,400 pounds of towing capacity and 2,020 pounds of payload capacity, with a BiC diesel of 250 horsepower and 440 lb.-ft. of torque. The diesel is available for both 4×2 and 4×4 F-150 pickups. Continue reading →

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Significant Stories, Trends of 2017. And 2018?

Posted on 1 January 2018 by Ken Zino

However, journalists staring down a blank screen, an opaque prelude to more 2018 deadlines, do not have the option to Tweet and constantly Run away from the responsibilities of the job. Here is AutoInformed on some significant automotive related stories of the 2017 year, with our wry awareness, as always, that columnists conduct their education – sometimes not perfectly informed – in public. Continue reading →

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Acura, Honda at 2018 North American International Auto Show

Posted on 24 December 2017 by Ken Zino

The all-new 2019 Honda Insight will offer – what else – “premium style and high fuel efficiency in a five-passenger sedan that will be powered by latest generation of Honda’s two-motor full hybrid powertrain. The Insight comeback timing is inauspicious … Continue reading →

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Alfa Romeo Returns to Formula 1 in 2018 via Sauber

Posted on 1 December 2017 by Ken Zino

The single-seat race cars will carry the colors and logo of Alfa Romeo with Alfa Romeo Sauber F1 Team the team’s Title Sponsor, and will be equipped – no surprise – with 2018 Ferrari power units, not Ram diesels. Continue reading →

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