Category Archives: racing

Extreme H to Hold First Hydrogen Powered World Cup Race

Posted on 17 September 2025 by Ken Zino

The Fédération Internationale de l’Automobile (FIA), the global governing body for motor sport has signed a multi-year agreement with Extreme H to deliver the world’s first hydrogen-powered World Cup event.

“The World Cup will test the boundaries of what can be achieved in motor sport and the wider automotive and energy industries, opening up opportunities for further investment into hydrogen infrastructure by showing what is possible, and driving progress towards a low-carbon future,” said Extreme H, which is an extension of Extreme E racing that uses electric vehicles. Continue reading →

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IndyCar announces 17-Race 2026 Schedule

Posted on 16 September 2025 by Ken Zino

“Our growth is industry-leading and will only accelerate faster as we continue our powerful partnership with Fox Sports and increase investment in our events,” Penske Entertainment Corp. President and CEO Mark Miles said. “The 2026 NTT IndyCar Series schedule provides a dynamic showcase for our sport and its stars, blending fan-favorite race weekends with incredible showcases at exciting new venues. We cannot wait for 2026.” Continue reading →

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Annals of Marketing – Audi F1 and Adidas

Posted on 10 September 2025 by Ken Zino

The Audi F1 Team and adidas (sic) today announced a multi-year partnership whereby the German sporting goods manufacturer becomes the team’s official apparel partner. The collection will be released before the start of the 2026 season when Audi takes over Sauber Motorsport.

“adidas and Audi have decades of collaboration in top-level sports – built on shared values and the desire to inspire through performance. Our partnership in Formula 1 goes far beyond the pursuit of innovation and peak performance: it combines the strengths and visions of two progressive brands. The upcoming adidas collection will be characterized by clarity and precision, just like Audi’s new design philosophy. The fact that we are shaping our brand’s entry into the premier class of motorsport together with adidas underscores the great trust and appreciation we have for our collaboration,” said Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Directors of Sauber Motorsport AG. Continue reading →

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WEC – Porsche Penske Motorsport Finally Win

Posted on 8 September 2025 by Ken Zino

Porsche Penske Motorsport finally took its first victory of the 2025 FIA World Endurance Championship campaign in monsoon conditions at Circuit of The Americas yesterday in Texas. United Autosports put McLaren in the winners’ circle in LMGT3. Corvette got thumped. Unseasonable rain in Texas resulted in the early stages of the six-hour race taking place behind the safety car, and following a red flag interruption, the competitive action finally got underway just before one-third of the distance. At the start, the front row-sitting #83 and #51 Ferraris led the 18-car Hypercar class, but the #6 Porsche driven by Laurens Vanthoor clung to third place, which became second when Philip Hanson lost more than half-a-minute due to a pit-stop delay. Continue reading →

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New Mercedes-AMG Customer Racing Car Debuts

Posted on 4 September 2025 by Ken Zino

“The comprehensive further development of the Mercedes-AMG GT2, unveiled at the end of 2022, combines the fundamental characteristics of the base GT2 with technology and design inspired by the current Mercedes-AMG F1 W16 E PERFORMANCE. An outstanding power-to-weight ratio and numerous new aerodynamic components, such as active louvers above the front wheels, a Push2Pass function and the integrated Drag Reduction System (DRS), make the GT2 Edition W16 the most powerful Mercedes-AMG Customer Racing car of all time,” Mercedes said. Continue reading →

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Ford Performance Rebranded as Ford Racing

Posted on 4 September 2025 by Ken Zino

“This is not a marketing exercise. This is a promise. It signals a new, more focused mission to tear down the wall between our race teams and the engineering of the vehicles you drive every day on and off road. Under one global Ford Racing banner, our engineers and designers will develop our performance road cars right alongside our race cars. The technology that survives the Baja 1000 will be in the DNA of the next F-150 Raptor. The aerodynamic lessons we learn at Daytona and Le Mans will be sculpted into the body of the next Mustang,” said Will Ford.

The move comes during a period of intense change at the upper levels of Motorsport in Formula 1, endurance racing or the World Endurance Championship, and various international and national forms of sports car racing where Ford Motor in the past has had considerable success. This could be a rite pf passage for Will moving him out of the protective family environment into bare-knuckled competitive realms. Continue reading →

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Colton Herta joins Cadillac F1 Team

Posted on 3 September 2025 by Ken Zino

The Cadillac Formula 1 Team announced today that nine-time NTT IndyCar Series race winner Colton Herta will serve as a Test Driver as it prepares to join the F1 grid for the 2026 FIA Formula 1® World Championship season.

“We are delighted to welcome Colton Herta as a Test Driver,” said Graeme Lowdon, Team Principal, Cadillac Formula 1 Team. “Colton is an exceptionally talented racer with proven speed, race craft, and maturity well beyond his years. His experience in top-level American motorsport as part of the TWG Motorsport family makes him an ideal fit for this role, and he will bring valuable and fresh insight, perspective, and energy to our team as we continue to build for the future.” Continue reading →

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Annals of Marketing – Aston Martin F1 Safety Car

Posted on 29 August 2025 by Ken Zino

Aston Martin said today that it is “increasing the intensity at the front of the F1® grid as the new Vantage S becomes an Official FIA Safety Car of Formula 1®” This latest addition to Aston Martin’s line of high-performance ‘S’ models. The Aston Martin Vantage S is painted in the same Podium Green as the Aston Martin Aramco Formula One® Team cars.

“Vantage S represents the peak of performance for the model that is the beating heart of the Aston Martin brand. With increased power and even greater dynamic prowess, this car was destined to take on the prestigious role as an F1® Safety Car and it will be a source of great pride for our colleagues and our customers to see it leading the pack whenever it is called upon. In terms of brand awareness, nothing can compete with Formula 1® and we are proud to play our part in what we believe is the greatest show on earth,” said Alex Long, Global Marketing Director at Aston Martin. Continue reading →

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Oscar Piastri to Auction Race-Used Helmet For Charity

Posted on 28 August 2025 by Ken Zino

Oscar Piastri or Lando Norris, also at McLaren, are the top two and only contenders for the driver’s title this year. “It’s a pleasure to donate my 2024 Bahrain GP race helmet from my personal collection to raise funds for My Room, the children’s cancer charity in Australia, that I am a proud ambassador for. I hope that it will prove a popular item and a significant sum can be generated to go directly towards the tremendous work that My Room does, supporting children and their families in any way they can. My thanks go to F1 Authentics* for their support with all the organization and I can’t wait for the auction to go live on the 7th of October,” Oscar Piastri said. Continue reading →

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Formula One – Bottas and Perez to Drive for Cadillac

Posted on 26 August 2025 by Ken Zino

The Cadillac Formula 1® Team today announced the signing of two experienced drivers – 10-time Grand Prix winner Valtteri Bottas* and six-time Grand Prix winner Sergio “Checo” Perez** – to lead the team during its debut season in Formula 1® in 2026. Thus, a Finn and a Mexican will race for the American brand Cadillac next year. The nascent team will operate out of three places: Fishers, Indiana; Charlotte, North Carolina; and Silverstone, UK. Clearly experience is key here: Bottas with his Mercedes background as a driver during the Lewis Hamilton glory years; Perez was a driver at Red Bull team when Verstappen ruled.

“Signing two very experienced racers like Bottas and Checo is a bold signal of intent,” claimed Team Principal Graeme Lowdon. “They’ve seen it all and they know what it takes to succeed in Formula 1®. But more importantly, they understand what it means to help build a team. Their leadership, feedback, race-hardened instincts and of course their speed will be invaluable as we bring this team to life.” Continue reading →

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IndyCar – Rasmussen with Chevy Power Wins Milwaukee

Posted on 25 August 2025 by Ken Zino

Christian Rasmussen driving the No. 21 ECR Splenda Stevia Chevrolet for Ed Carpenter Racing during a late caution period drove past series champion Alex Palou with 16 laps to go to win the Snap-on Milwaukee Mile 250 on yesterday, his … Continue reading →

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Penske Drives His Porsche 963 RSP

Posted on 22 August 2025 by Ken Zino

Porsche AG said today that Roger Penske took the wheel of the Porsche 963 RSP,* a one-off creation bearing his initials, for the first time. The car was later showcased during Monterey Car Week in California before joining his private … Continue reading →

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Production of Ford GT Mk IV Track Day Cars Ending

Posted on 15 August 2025 by Ken Zino

Ford Performance (NYSE: F) said today that it is about release the third and final wave of production of the Ford GT Mk IV. After nearly a decade of hand assembling every Ford GT of this generation in the same facility, this run will mark the end of this line for the road and race cars.

“With the majority of the 67 total units produced already in the hands of customers, Ford Performance is now taking orders on the remaining cars. Created in conjunction with our GT racing partner Multimatic Motorsports, the Mk IV boasts technology that exceeds that of most GT race cars and on-track capabilities unimaginable for the street. The Ford GT Mk IV finds itself perfectly placed as a collector car that will be too thrilling to be kept in the garage,” said Mark Rushbrook global director of Ford Performance. Continue reading →

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BMW Art Car World Tour – Pebble Beach Next

Posted on 14 August 2025 by Ken Zino

The BMW Art Cars by American artists Andy Warhol and Julie Mehretu will be exhibited at this year’s Pebble Beach Concours d’Elegance, BMW said today. The display at the concours marks the beginning of the North America segment of the BMW Art Car World Tour which celebrates the collection in its 50th year globally.

“The display at the concours marks the beginning of the North America leg of the BMW Art Car World Tour, which celebrates the iconic collection in its jubilee year around the globe from Vienna to Hong Kong and Shanghai, from Dubai to Marrakech and Milan. The two BMW Art Cars will travel on to The Bridge and the Hirshhorn Museum in Washington D.C. respectively,” BMW said. Continue reading →

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Honda Racing Starts Merchandise and Memorabilia Sales

Posted on 13 August 2025 by Ken Zino

Honda Racing Corporation (HRC), the global racing branch of Honda, will launch a new merchandise and memorabilia business this week during California’s Monterey Car Week. To commemorate the new memorabilia business, HRC will auction the Honda V10 engine used by Ayrton Senna in his McLaren Honda MP4/5B during the final two rounds of the 1990 Formula 1 season. The historic engine will be auctioned by Bonhams during The Quail, A Motorsports Gathering at Quail Lodge on 15 August.
“Throughout our history, Honda has won at the highest levels of motorsports all over the world, and the new HRC merchandise and memorabilia business is all about sharing our incredible racing heritage with our race fans in exciting new ways,” said Jon Ikeda, senior vice president, Honda Racing Corporation US. “HRC will build an even stronger connection with Honda and Acura enthusiasts by offering exclusive opportunities to own a piece of racing history, including limited-edition collectibles and rare artifacts from our storied legacy in motorsport.”

Continue reading →

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