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Volvo Cars (VOLCAR-B.STO)* and Geely Auto have signed a memorandum of understanding (MoU), for a new commercial partnership with Lynk & Co in Europe, subject to final agreements. The announcement was made in compliance with an EU Market Abuse Regulation (EU nr 596/2014).
“The partnership states Volvo Cars becoming the exclusive importer of Lynk & Co cars in Europe and being responsible for Lynk & Co’s commercial and brand operations in Europe, further supporting the brand’s growth plans in the region. In addition, the commercial partnership aims to increase the sales and servicing business for Volvo Cars’ retailer partners,” Volvo Cars said.**
“With this new arrangement, we will leverage our commercial system to support Lynk & Co’s growth ambitions in Europe,” said Erik Severinson, chief commercial officer at Volvo Cars. “At the same time, it enables Volvo Cars and our retail partners to address a wider customer base. With the support of our retailers and our commercial organization, Lynk & Co can achieve its true potential in Europe.”***
Volvo and Geely MoU at a Glance
- Responsibility for Lynk & Co’s global development, product certification and all operations outside Europe remains with the brand’s parent company in China, fully owned by Geely Auto Group.
- This commercial partnership will allow Lynk & Co to scale further by using trusted Volvo Cars retailer networks and conveniently located service points. Meanwhile, this allows Volvo Cars to increase its addressable market and reach a wider audience without additional product investments.
- The new arrangement builds significantly upon an ongoing partnership, in which cars from both Volvo Cars and Lynk & Co are already sold through the same retailers at selected locations in Europe.
- Lynk & Co presence now includes Greece, Romania, Slovenia, Croatia, Bulgaria, Serbia, Bosnia and Herzegovina, Moldova, Montenegro, North Macedonia, Albania, and Kosovo,
*AutoInformed on
**Volvo Cars is a subsidiary of Geely Holding (GEELY.UL), which owns ~78.7% of the company’s outstanding shares. Geely Holding, a Chinese multinational enterprise, bought Volvo from Ford Motor in 2010 after years of cultural clashes between American Ford and Swedish Volvo employees and senior managers. During 2025, Volvo Cars on average had 42,600 full-time employees. Volvo Cars’ head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars’ production plants are located in Gothenburg, Ghent (Belgium), South Carolina (US), Chengdu, Daqing and Taizhou (China). The company also has R&D and design centers in Gothenburg and Shanghai (China). – AutoCrat.
***Lynk & Co founded in 2016, says “it is a global automotive brand formed as a joint venture between Geely Auto Group and Volvo Car Group. Lynk & Co is positioned in the ‘new premium’ market, created for the new generation of open urbanites. With the brand mission of ‘Think outside of the car,’ Lynk & Co strives to provide customers with valuable experiences by combining innovative design, advanced technology, new experience, and dynamic new energy. Born global, open, and connected, the brand wants to build an open platform connecting people, cars and the world.”
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Chinese Owned Volvo Cars to Import Lynk & Co Cars in Europe
Click for more.
Volvo Cars (VOLCAR-B.STO)* and Geely Auto have signed a memorandum of understanding (MoU), for a new commercial partnership with Lynk & Co in Europe, subject to final agreements. The announcement was made in compliance with an EU Market Abuse Regulation (EU nr 596/2014).
“The partnership states Volvo Cars becoming the exclusive importer of Lynk & Co cars in Europe and being responsible for Lynk & Co’s commercial and brand operations in Europe, further supporting the brand’s growth plans in the region. In addition, the commercial partnership aims to increase the sales and servicing business for Volvo Cars’ retailer partners,” Volvo Cars said.**
“With this new arrangement, we will leverage our commercial system to support Lynk & Co’s growth ambitions in Europe,” said Erik Severinson, chief commercial officer at Volvo Cars. “At the same time, it enables Volvo Cars and our retail partners to address a wider customer base. With the support of our retailers and our commercial organization, Lynk & Co can achieve its true potential in Europe.”***
Volvo and Geely MoU at a Glance
*AutoInformed on
**Volvo Cars is a subsidiary of Geely Holding (GEELY.UL), which owns ~78.7% of the company’s outstanding shares. Geely Holding, a Chinese multinational enterprise, bought Volvo from Ford Motor in 2010 after years of cultural clashes between American Ford and Swedish Volvo employees and senior managers. During 2025, Volvo Cars on average had 42,600 full-time employees. Volvo Cars’ head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars’ production plants are located in Gothenburg, Ghent (Belgium), South Carolina (US), Chengdu, Daqing and Taizhou (China). The company also has R&D and design centers in Gothenburg and Shanghai (China). – AutoCrat.
***Lynk & Co founded in 2016, says “it is a global automotive brand formed as a joint venture between Geely Auto Group and Volvo Car Group. Lynk & Co is positioned in the ‘new premium’ market, created for the new generation of open urbanites. With the brand mission of ‘Think outside of the car,’ Lynk & Co strives to provide customers with valuable experiences by combining innovative design, advanced technology, new experience, and dynamic new energy. Born global, open, and connected, the brand wants to build an open platform connecting people, cars and the world.”
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.