BMW of North America announced today it will be the first-ever “official luxury automotive partner” of the Kentucky Derby, taking place from May 5-7, 2022 at Churchill Downs Racetrack in Louisville, KY. This will include the first public display of the all-new BMW 7 Series, including the fully electric BMW i7 EV.
Additional paid advertising and marketing elements will include BMW as presenting partner of the American Turf Stakes race on Kentucky Derby day, a brand display at the VIP entrance and “The Ultimate Macaron Bar” at Taste of Derby. BMW will also have an interactive product display located at the main entrance of Churchill Downs. Continue reading












GM Q1 $4 billion. Net $2.9B
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General Motors (NYSE: GM) today reported Q1 net earnings of $ 2,939,000,000 on $11 billion in revenue, with a Net Income margin of 8.2%, down 1.1 ppts. GM’s Q1 market share was 9% on sales of 1.4 million units. Market share was down YoY due to semiconductor shortages and availability of dealer inventory.
Increased production and robust customer demand from the Biden Administration recovery in North America played a significant part in a decent (So-so? It was basically the same as last year.) financial performance that nonetheless was down for shareholders – at $1.35 per share, off $0.68 compared year-over-year. Consider: For Q1 2022 Tesla reported $3.22 earnings per share, and revenue of $18.76 billion. Vehicle sales were 310,048. Moreover, Tesla reported record automotive margins of 32.9%.
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