Tag Archives: J. Douglas Boles

IndyCar Stays Green – New Hybrid Engines Coming in 2028

IndyCar today announced a multiyear commitment from Chevrolet and Honda to continue as official Original Equipment Manufacturers (OEMs) of IndyCar and the NTT IndyCar Series.* Each OEM agreement will commence in 2027 and run for multiple years.[Buried in the release was the fact that a new hybrid powertrain – presumably with more electric power – will be used with a new 2.4-liter, twin-turbocharged V6 engine introduced in the 2028 NTT IndyCar Series – AutoCrat]

“This is a monumental day for IndyCar, fueled by a massive and historic commitment from two of our best and most trusted partners,” said IndyCar President J. Douglas Boles. “Chevrolet and Honda have worked tirelessly with us over the last 12 months to get to this point, and both have made it very clear that they are fully committed to this sport and invested in continuing the positive momentum the series generated in 2025.” Continue reading

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IndyCar announces 17-Race 2026 Schedule

“Our growth is industry-leading and will only accelerate faster as we continue our powerful partnership with Fox Sports and increase investment in our events,” Penske Entertainment Corp. President and CEO Mark Miles said. “The 2026 NTT IndyCar Series schedule provides a dynamic showcase for our sport and its stars, blending fan-favorite race weekends with incredible showcases at exciting new venues. We cannot wait for 2026.” Continue reading

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Dedicated IndyCar Game Coming from iRacing Studios

IndyCar and iRacing.com Motorsport Simulations today announced a long-term licensing agreement for iRacing Studios to produce standalone IndyCar titles for consoles and PCs. As part of the agreement, iRacing Studios will release an IndyCar title for PlayStation, Xbox, and Steam in the second half of 2026. The new product will mark the first dedicated IndyCar game in more than two decades. Continue reading

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IndyCar Moves Team Penske Cars to Bottom of Grid!

“The integrity of the Indianapolis 500 is paramount, and this violation of the IndyCar rule against modification to this part and using it ‘as supplied’ is clear,” said IndyCar President J. Douglas Boles. “The penalty should be more than simply starting where the cars might have qualified anyway, if given the opportunity. The cars belong in the field as two of the fastest 33. However, starting on the tail of the field is the appropriate penalty in this instance.” Continue reading

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Annals of Marketing – Indy 500 Milk Cartons

Indianapolis Motor Speedway (IMS) said today that the American Dairy Association Indiana and Prairie Farms Dairy are collaborating to bring Indianapolis 500-branded milk pints and cartons to fans across the Midwest. The tradition of drinking milk after winning the Indianapolis 500 goes back to 1936 when Louis Meyer, an avid drinker of buttermilk, requested a bottle after winning his third Indy 500. As the story goes, a dairy industry executive saw the newsreel footage of the iconic moment and requested milk be made available to the winner of each Indianapolis 500 thereafter. Continue reading

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