Tag Archives: Lightning EREV

Ford Motor Company (NYSE: F)* effectively abandoned its Electric Vehicle strategy this week in an attempt to stop the hemorrhaging of billions of dollars in shareholder money. Ford announced a series of actions to improve its so-called Ford+ plan, reassigning capital to meet what it described as customer demand and drive profitable growth. Ford will write off $19.5 Billion as it attempts to do this.

“This is a customer-driven shift to create a stronger, more resilient and more profitable Ford,” said (claimed?) Ford president and CEO Jim Farley. “The operating reality has changed, and we are redeploying capital into higher-return growth opportunities: Ford Pro, our market-leading trucks and vans, hybrids and high-margin opportunities like our new battery energy storage business.” Continue reading →