Tag Archives: Model e

Ford Motor Eliminates Model E in Profit Seeking About Face

Posted on 16 December 2025 by Ken Zino

Ford Motor Company (NYSE: F)* effectively abandoned its Electric Vehicle strategy this week in an attempt to stop the hemorrhaging of billions of dollars in shareholder money. Ford announced a series of actions to improve its so-called Ford+ plan, reassigning capital to meet what it described as customer demand and drive profitable growth. Ford will write off $19.5 Billion as it attempts to do this.

“This is a customer-driven shift to create a stronger, more resilient and more profitable Ford,” said (claimed?) Ford president and CEO Jim Farley. “The operating reality has changed, and we are redeploying capital into higher-return growth opportunities: Ford Pro, our market-leading trucks and vans, hybrids and high-margin opportunities like our new battery energy storage business.” Continue reading →

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Apple Software Veteran Peter Stern Joins Ford Motor

Posted on 14 August 2023 by Ken Zino

Ford and other former members of the old-style auto blacksmithing business – cast it, stamp it, weld it, machine it and put it together –  has been confronted with the need to cost effectively deal with so-called connected vehicles. The traditional way of pitting suppliers against one another and buying at lowest cost has failed since the software of the many individual computer modules on current vehicles isn’t always compatible with other computerized systems – creating in effect an electronic Tower of Babble. Continue reading →

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