Tag Archives: Rouge Electric Vehicle Center

Ford Motor Eliminates Model E in Profit Seeking About Face

Posted on 16 December 2025 by Ken Zino

Ford Motor Company (NYSE: F)* effectively abandoned its Electric Vehicle strategy this week in an attempt to stop the hemorrhaging of billions of dollars in shareholder money. Ford announced a series of actions to improve its so-called Ford+ plan, reassigning capital to meet what it described as customer demand and drive profitable growth. Ford will write off $19.5 Billion as it attempts to do this.

“This is a customer-driven shift to create a stronger, more resilient and more profitable Ford,” said (claimed?) Ford president and CEO Jim Farley. “The operating reality has changed, and we are redeploying capital into higher-return growth opportunities: Ford Pro, our market-leading trucks and vans, hybrids and high-margin opportunities like our new battery energy storage business.” Continue reading →

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Ford Ion Park in Southeastern MI is New Global Battery Center

Posted on 28 July 2021 by Ken Zino

Ion Park will explore both lithium ion and solid-state battery cells and arrays. Ford will refurbish an existing 270,000 sq.-ft. facility. It will have a cross-functional team of up to 200 engineers, researchers, purchasing and finance staff. Ford Ion Park is critical in wisely spending the stockholder’s $30 billion investment in electrification by 2025. Politically it is part of a renewed commitment to making Michigan a centerpiece of its focus on electric vehicles. Continue reading →

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Kansas City to Assemble All-Electric Ford E-Transit

Posted on 10 November 2020 by Ken Zino

It’s ironic that the transition to a carbon-free economy and the jobs it is now creating in the US auto industry comes in part because of the ousted Trump Administration’s anti-environmental policies that are at odds with a global trend toward healing the earth that is being reinforced by regulators. Ford spends more than $5 billion annually on engineering in America, which includes the development of the all-new, fully electric Transit, the F-150, and the all-new Mustang Mach-E. Continue reading →

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