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Tag Archives: Ford Universal EV Platform
Bold EV Talk from Ford Motor
Ford Motor Company (NYSE: F) said today that it is investing approximately $5 billion and creating or securing ~4000 jobs at the Louisville Assembly Plant and BlueOval Battery Park in Michigan to deliver a new pickup and produce advanced prismatic LFP batteries.
“We took a radical approach to a very hard challenge: Create affordable vehicles that delight customers in every way that matters – design, innovation, flexibility, space, driving pleasure, and cost of ownership – and do it with American workers,” claimed Ford President and CEO Jim Farley. Continue reading
Ford Motor Eliminates Model E in Profit Seeking About Face
Ford Motor Company (NYSE: F)* effectively abandoned its Electric Vehicle strategy this week in an attempt to stop the hemorrhaging of billions of dollars in shareholder money. Ford announced a series of actions to improve its so-called Ford+ plan, reassigning capital to meet what it described as customer demand and drive profitable growth. Ford will write off $19.5 Billion as it attempts to do this.
“This is a customer-driven shift to create a stronger, more resilient and more profitable Ford,” said (claimed?) Ford president and CEO Jim Farley. “The operating reality has changed, and we are redeploying capital into higher-return growth opportunities: Ford Pro, our market-leading trucks and vans, hybrids and high-margin opportunities like our new battery energy storage business.” Continue reading →