Tag Archives: Ford+ plan

Ford Motor Eliminates Model E in Profit Seeking About Face

Posted on 16 December 2025 by Ken Zino

Ford Motor Company (NYSE: F)* effectively abandoned its Electric Vehicle strategy this week in an attempt to stop the hemorrhaging of billions of dollars in shareholder money. Ford announced a series of actions to improve its so-called Ford+ plan, reassigning capital to meet what it described as customer demand and drive profitable growth. Ford will write off $19.5 Billion as it attempts to do this.

“This is a customer-driven shift to create a stronger, more resilient and more profitable Ford,” said (claimed?) Ford president and CEO Jim Farley. “The operating reality has changed, and we are redeploying capital into higher-return growth opportunities: Ford Pro, our market-leading trucks and vans, hybrids and high-margin opportunities like our new battery energy storage business.” Continue reading →

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John Dion to be Chief Transformation Officer at Struggling Ford

Posted on 21 March 2023 by Ken Zino

Ford Motor reported a disappointing 2022 full-year net loss of $2.0 billion. During Q4 of 2022 Ford posted an adjusted EBIT $10.4 billion, and operating cash flow $1.2 billion for the quarter, $6.9 billion for the year. This was in stark contrast to GM, which reported a record $14.5 billion in earnings for 2022. (autoinformed.com: GM Posts Record $14.5 Billion in Earnings During 2022) “We should have done much better last year,” said CEO Jim Farley at the time. “We left about $2 billion in profits on the table that were within our control, and we’re going to correct that with improved execution and performance.” Continue reading →

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Ford Changes Supply Chain and Product Development Execs

Posted on 22 September 2022 by Ken Zino

It’s the latest example of the intricate routes automakers are negotiating in the transition to electric vehicles that is accelerating in the face of the dire effects of global warming, some of it caused by the transportation industries’ ongoing use of fossil fuels and what was in effect denial of the negative consequences of the exclusive use of fossil fuels. Ford’s challenge is to profitably maintain a line of both EVs from Ford Model e and so-called Ford Blue internal combustion vehicles that at some point – perhaps near at hand – are doomed. Continue reading →

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Ford to Sell 600k EVs Annually in Europe by 2026?

Posted on 14 March 2022 by Ken Zino

“It’s also about the pressing need for greater care of our planet, making a positive contribution to society and reducing emissions in line with the Paris Climate Agreement,” said Stuart Rowley, chair, Ford of Europe. Ford – like virtually all automakers with similar pledges – wants to achieve zero emissions for all its vehicle sales and carbon neutrality across its European footprint of facilities, logistics and suppliers by 2035, it said today. Continue reading →

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Ford Motor Structure Threatens Viability. Vast Reorg Coming

Posted on 2 March 2022 by Ken Zino

Ford Motor Structure Threatens Viability. Vast Reorg Coming Continue reading →

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