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Tag Archives: louis chevrolet
Chevrolet Corvette Centennial Edition Markets Racing Heritage
Chevrolet today announced that a 2012 Centennial Edition package will be available on all Corvette models – including Grand Sport, Z06 and ZR1 – starting this summer. The special package is designed to capitalize on the racing background of Louis Chevrolet who founded the brand 100 years ago. Continue reading
Milestones – 1908 Billy Durant Founds GM
William “Billy” Crapo Durant founded General Motors this week on 16 September 1908 with Buick as the cornerstone. Durant soon brought Oldsmobile, Cadillac, Oakland (Pontiac predecessor) and two dozen other companies under a GM holding company. However, Durant lost control of the company to bankers in 1910 after his money supply was cut off. To get new financing, Durant, while remaining a GM vice president, relinquished control of the company to a new board comprised of bankers, but in those days GM was running without taxpayer subsidies or bailouts.
“The business philosophy was simple and as history shows enormously successful. One company – General Motors – would own and sell multiple brands making for greater growth and profits. It proved true,” said AutoCrat. Continue reading →