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Tag Archives: Mike Langel
First Look New 2025 Acura ADX Compact SUV
Acura today unveiled the Acura ADX, an all-new premium compact SUV. It’s targeting young buyers to the performance brand with ”an engaging driving experience, a feature-rich interior and top-class cabin and cargo space that supports their active lifestyles.” The new ADX will begin arriving at Acura dealers in early 2025 with a price range starting in the mid-$30,000 range at a time when performance is losing its appeal to younger shoppers, who are viewing car buying as a mathematical equation with lower prices winning.
“The all-new Acura ADX is an exciting new gateway model for the Acura brand expanding our performance SUV lineup to four exceptional models in the most popular segments,” said Mike Langel, assistant vice president, Acura National Sales. “ADX will hit the heart of the premium compact SUV segment, which has grown significantly over the past few years.” Continue reading
Acura Performance EV Concept Debuts
“The Acura Performance EV Concept kicks off the exciting next step in our electrification strategy, showcasing the styling direction of our next all-new, all-electric Acura model that will debut next year,” said Mike Langel, assistant vice president, Acura National Sales. “Building on the just-launched all-electric 2024 Acura ZDX, our next all-electric Acura SUV will continue our focus on delivering Acura clients an exhilarating driving experience in the electrified future.” Continue reading
Posted in concept, design and styling, electric vehicles, global warming, marketing, news analysis, performance, shows and events
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Dave Marek, Honda EV Hub in Ohio, Ken Zino, Mike Langel, X @KenAutoinformed
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Acura 2025 ADX SUV Bets on Pricing
The 2025 ADX, an all-new premium compact SUV, begins arriving at Acura dealerships today. It’s billed as a new access model that will heighten the appeal of Acura as a destination brand for a new generation of buyers looking for youthful styling, top-class features and an engaging driving experience, all at an allegeable attainable price point. The bet on pricing is that a $36,000 to $45,000 SUV – plus options – will attract younger buyers, who are in a perilous position given a U.S. economy facing another Trump Administration trade-war and tariff -induced recession. (Read AutoInformed.com on: First Look New 2025 Acura ADX Compact SUV) Continue reading →