Category Archives: marketing

General Motors (NYSE: GM) said today that it is redesigning its GM Rewards™ loyalty program and announcing the launch of the GM Rewards™ Mastercard® from Barclays US Consumer Bank. The revamped loyalty program is said to be simpler. Moreover, the new card provides customers more ways to earn and redeem GM Rewards points across GM brands for new vehicles, services, parts and accessories. GM Rewards members can also earn and redeem GM Rewards points towards digital services like most OnStar plans and Super Cruise [see footnote 1], the hands-free driver assistance technology which can be used on about 750,000 miles of compatible roads across the U.S. and Canada.

“GM has led the U.S. automotive industry in loyalty for a decade [2], and now we’re rewarding both our new and existing members with easier access to savings opportunities and new ways to engage with us,” said Ralph Darmo, VP of loyalty programs at GM. “Additionally, we’re creating exciting member-exclusive experiences that only GM can provide – such as trackside access at racing events and off-the-grid EV excursions. Cardmembers can use the new GM Rewards Mastercard to earn GM Rewards points from everyday purchases like food, shopping and travel. And you can redeem GM Rewards points towards your next vehicle, for accessories or features to upgrade your vehicle, and for services.” Continue reading →