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Category Archives: marketing
GM’s Dual Platform Strategy – Doubling Revenues by 2030?
However, the success of the prediction will depend on GM smoothly transitioning from internal combustion engines, traditional blacksmithing manufacturing, while keeping dealers and training them for what is the most significant transformation the auto industry has ever seen. This is how science fiction becomes science fact with GM selling more than one million EVs by 2025; 30 million connected vehicles in North America on the road by 2030. Along the way the United States and ultimately the world will turn into an environmental culture that uses technology to make things cleaner and safer. Continue reading
Rolls-Royce ‘Boat Tail’ Makes Global Debut
Boat Tail marks a retrograde moment in the archives of Rolls-Royce, “demonstrating the brand’s commitment to coachbuilding as a central part of its future direction and portfolio. It continues and accelerates a contemporary coachbuilding movement that began with Sweptail, the first Coachbuild Rolls-Royce of the modern era, which also made its first public appearance at Villa d’Este back in 2017.” Continue reading
Rolls-Royce Announces First Full Electric Car
“The use of electric motors is not a new concept for Rolls-Royce. Sir Henry Royce was fascinated by all things electrified, and his first venture, named F. H. Royce and Company, created dynamos, electric crane motors and patented the bayonet-style light bulb fitting,” said Chief Executive Officer, Torsten Müller-Ötvös. Continue reading
Ford Motor Expanding Home Pickup & Delivery
With more than 3,100 dealers in the U.S., Ford appears to be the only full line auto brand to offer Pickup & Delivery to millions of customers. Since March 2020, Ford says it has made ~100,000 Pickup & Delivery services in the U.S. The process requires customers call their local dealer to schedule an appointment and request an at-home or at-work pickup. On the day of service, customers receive updates via phone, text or e-mail to keep them informed of their vehicle’s progress, and it’s delivered back as soon as the service is complete. Continue reading
Christine Feuell New Chrysler Brand CEO at Stellantis
Stellantis said today that Christine Feuell will join Stellantis as Chrysler Brand CEO on September 13, reporting to CEO Carlos Tavares. Previously Feuell was Chief Commercial Officer at Honeywell Safety and Productivity Solutions (SPS). SPS claims “to provides products, software … Continue reading
Posted in marketing, people
Tagged auto industry commentary, autoinformed.com, carlos tavares, Christine Feuell, Ken Zino, Stellantis
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Subaru Tweaks 2022 Forester, adds Wilderness
For the Premium with option package, and all higher trim levels, EyeSight includes new Automatic Emergency Steering. The works in conjunction with the Pre-Collision Braking System to assist with steering control to help avoid a collision at speeds less than 50 mph when the driver is distracted, say by, a 6.5-inch Multimedia Plus system with high-resolution touchscreen, smartphone with Apple CarPlay, Android Auto and Bluetooth hands-free phone and audio streaming connectivity as well as SiriusXM and a CD player. Continue reading
Posted in marketing
Tagged 2022 Forester, auto industry commentary, autoinformed.com, Forester Wilderness, Ken Zino
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Stellantis to Buy First Investors Financial Services
This is either an opportunity or survival necessity, depending on your viewpoint. It will allow Stellantis to provide customers and dealers a range of financing options, including retail loans, leases, and floorplan financing in the near term. A so-called “captive U.S. finance company” can provide revenue and marketing incentives in the digital age for customers who purchase Jeep, Ram, Dodge, Chrysler, Fiat and Alfa Romeo vehicles. Continue reading
GMC Canyon AT4 OVRLANDX Concept Debuts
GMC first introduced AT4 in its Sierra light-duty pickup truck in 2019. Here it’s powered by a 3.6-liter V-6 engine with an eight-speed automatic transmission and front and rear electronic locking differentials. With a 27.7-degree approach angle and a ground clearance of 10.0 inches, helped by 33-inch BFGoodrich KM3 Mud-Terrain tires on 17-inch AEV Crestone wheels this is clearly an off-road vehicle. Continue reading
Posted in design and styling, marketing
Tagged auto industry commentary, autoinformed.com, GMC Canyon concept, Ken Zino
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Milestones: 50 Million Toyota Corollas or 12 Generations
Tracking the seeming inevitable fate of automobiles and trucks in America, Corolla quickly evolved to offer more room, comfort and performance for close to three generations of customers. The 2022 Corolla combines advanced tech, sporty style and top-level comfort with up to 53/52/52 EPA estimated MPG in the hybrid model and the protection of standard Toyota Safety Sense 2.0 with automatic emergency braking. And, gasp, the first-ever Corolla Cross SUV-like version. Toyota invites everyone with a Corolla story to share it using #MyCorollaStory. Continue reading
VW Starts Car-Net Carrier of Choice with Verizon and T-Mobile
In the fast-growing world of connected cars there remain large questions about anti-trust regulations and their application – if any has been attempted – to protect consumers from cartel or monopoly pricing. Car-Net, with in-car Wi-Fi capability when you subscribe to a data plan, is standard equipment on most 2020 model year and forward Volkswagen vehicles. The Carrier of Choice program will be available starting late September this year. Continue reading
Mazda MX-30 EV Starts at $33,470 in CA this October
The all-new 2022 Mazda MX-30 EV is a baby step toward the brand’s lagging electrification. Initially launching in California dealerships this fall, the battery-electric MX-30 has an EPA estimated range of only 100 miles on a full charge Continue reading
Posted in electric vehicles, marketing
Tagged auto industry commentary, autoinformed.com, ChargePoint, Ken Zino, Mazda MX-30 EV
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Special Editions Dream or Nightmare?
Today in what Ford Motor says is in celebration of the Woodward Dream Cruise kickoff, Ford is introducing the new Mustang Ice White Edition Appearance Package for both Mustang coupe and Mustang Mach-E models. This marks the first time in … Continue reading
Ford Sending Three Broncos to 2021 Desert Navigational Rally
The Bronco Sport and Bronco four-door are Badlands, while the Bronco two-door is a Wildtrak. All three are outfitted in race livery from the Bronco 4600 stock class race vehicle that will run in the ULTRA4 stock class off-road series this year. The Bronco two-door, equipped with the Sasquatch Package, and Bronco Sport vehicles maintain bone stock designation, with second-row seats removed. The 4Wheel Parts team will accessorize the Bronco four-door entry. Continue reading
Posted in marketing, people, performance, racing
Tagged 2021 Rebelle Rally, auto industry commentary, autoinformed.com, Jovina Young, Ken Zino
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Dealer Demise? The Hyundai Amazon Digital Retail Experience
How long the dealers remain part of the process is an interesting question. Continue reading →