Category Archives: marketing

GM and AT&T Set Auto Connectivity Goal at 5G

Posted on 19 August 2021 by Ken Zino

This rollout is part of GM and AT&T’s strategy – or is it wishful boasting? – to launch the world’s largest fleet of 5G-enabled vehicles. This is the result of  a two-year collaboration, including test-driving connected vehicles at GM’s 5G proving grounds in Milford, Michigan. Continue reading →

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Chevrolet Runs IndyCar and NASCAR at the Brickyard

Posted on 13 August 2021 by Ken Zino

“In the end, both Chevy drivers found the experience to be beneficial in their preparation for this weekend’s road course doubleheader at IMS,” claimed Chevy. However, AutoInformed notes that they haven’t run the races yet. Continue reading →

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Hypercar Hype or Close Racing Next Week at Le Mans? Toyota vs Alpine vs Scuderia Cameron Glickenhaus

Posted on 13 August 2021 by Ken Zino

Reigning World Champions Mike Conway, Kamui Kobayashi and José María López, in the #7 Toyota GR010 Hybrid, have endured calamity at Le Mans, particularly when mechanical issues denied them victory despite domination in 2019 and 2020. They go into the biggest race of the year following wins in the 6 Hours of Monza last month. Continue reading →

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Nouveaux Chic? Renault Trafic Hippie Caviar Hotel

Posted on 13 August 2021 by Ken Zino

Whatever. The van’s dimensions make it easy to park. As to the claims that a camper-van after repeated lockdowns can fill the urge to escape without accommodation constraints with the application of the sanitary restrictions related to the ongoing Covid-19 pandemic, which leads to a “stress-free life” – well maybe designers were smoking something. Consider: “Hippie Caviar Hotel is our take on the nomadic hotel concept, based on connected services.” Sounds reasonable so far, but… Continue reading →

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Lotus Emira to Make US Debut with F1 Racer Jenson Button

Posted on 12 August 2021 by Ken Zino

The Lotus Emira will be joined with the Lotus Evija hypercar and the Radford 62-2 at The Quail: A Motorsport Gathering on Friday the 13th of August. Continue reading →

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First Look – 2022 Ford GT Heritage Edition. The Last?

Posted on 12 August 2021 by Ken Zino

The latest Ford GT Heritage Edition is a marketing take on the original, combining Wimbledon White paint and a triple racing stripe with expensive touches including exposed carbon fiber behind blue-painted carbon fiber wheels and Lightspeed Blue Alcantara suede seats. Continue reading →

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Kia America Dabbles with On-Demand, At-Home Car Shopping

Posted on 9 August 2021 by Ken Zino

Kia America has announced “Kia@Home” which delivers scheduled test drives of two of vehicles direct to consumers at a convenient location of their choosing in several major cities. It is the latest example of an automaker exploring the boundaries of the traditional franchised dealer network. Continue reading →

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Super Car First Look – Honda NSX Type S

Posted on 3 August 2021 by Ken Zino

Honda Motor today released early information on a new limited production NSX Type S, which is scheduled to be officially introduced before the end of August 2021. The new NSX Type S will be the final model of the second-generation NSX. … Continue reading →

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Electrify America, Volvo to Give XC40 Drivers Fast Charging

Posted on 19 July 2021 by Ken Zino

The incentive will apply to first owners of all 2022 XC40 and C40 Recharge vehicles. Additional models and “benefits” will be announced by the Chinese-owned Volvo. Once drivers have used all of their complimentary charging, they will automatically be eligible for Electrify America’s Pass+, said to allow drivers to charge at discounted rates, with membership fees covered by Volvo for an entire year.   Continue reading →

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MILITEM Ferōx Adventure – Status or Expensive Jeep?

Posted on 16 July 2021 by Ken Zino

The original reason for purchasing Jeep under the Iacocca at Chrysler regime is once again proven – Jeep is an international brand subject to local tastes, as well as commercial exploitation. Continue reading →

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Toyota Unveils the New Land Cruiser

Posted on 24 June 2021 by Ken Zino

Toyota showed its new Land Cruiser in a Middle East-centered online reveal that largely ignored the US since it is coming here only as a Lexus LX600 sometime during 2022 at a starting price North of the current $85,665.  Continue reading →

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Mazda “Sustainable Zoom-Zoom 2030.” We’re Not Kidding

Posted on 23 June 2021 by Ken Zino

Marketing babble alert> “Sustainable Zoom-Zoom 2030”  is built from Mazda’s revised Medium-Term Management Plan and its desire to achieve carbon neutrality by 2050, both of which were announced in the past year. Continue reading →

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Woodward Dream Cruise Returns with Ford Sponsorship

Posted on 21 June 2021 by Ken Zino

Ford Motor Company and Detroit’s main artery share a history. At his Ford Piquette Avenue Plant, Henry Ford developed and produced the first Model T’s a few hundred feet from Woodward Avenue, which made became the first paved road in America. Continue reading →

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Ford Bronco Production Underway at Michigan Assembly Plant

Posted on 16 June 2021 by Ken Zino

If you want to ride the beast, just bring money, not bitcoins: MSRP for the base two-door Bronco is $29,995, including $1,495 destination and delivery. In 1965, the Michigan Truck Plant — now the Michigan Assembly Plant — began production of an off-road SUV: the original Ford Bronco. Bronco continued through five generations and ended production on June 12, 1996. In that 31-year span, Ford produced more than 1.1 million Broncos. Continue reading →

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Special Edition 2022 Corvette Stingray Debuts in Detroit

Posted on 10 June 2021 by Ken Zino

In left-hand drive markets, Chevrolet will release 1,000 of these specially styled Corvettes, which resemble the No. 3 and No. 4 Corvette C8.R race cars. These supercars were designed to commemorate the mid-engine Corvette C8.R’s inaugural season. In 2020, Corvette Racing swept IMSA’s sports car championship series, taking the Manufacturers, Drivers and Team titles.* Continue reading →

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