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Category Archives: marketing
GM and AT&T Set Auto Connectivity Goal at 5G
This rollout is part of GM and AT&T’s strategy – or is it wishful boasting? – to launch the world’s largest fleet of 5G-enabled vehicles. This is the result of a two-year collaboration, including test-driving connected vehicles at GM’s 5G proving grounds in Milford, Michigan. Continue reading
Chevrolet Runs IndyCar and NASCAR at the Brickyard
“In the end, both Chevy drivers found the experience to be beneficial in their preparation for this weekend’s road course doubleheader at IMS,” claimed Chevy. However, AutoInformed notes that they haven’t run the races yet. Continue reading
Posted in marketing, people, racing
Tagged auto industry commentary, autoinformed.com, Brickyard, indycar, Ken Zino, nascar
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Hypercar Hype or Close Racing Next Week at Le Mans? Toyota vs Alpine vs Scuderia Cameron Glickenhaus
Reigning World Champions Mike Conway, Kamui Kobayashi and José María López, in the #7 Toyota GR010 Hybrid, have endured calamity at Le Mans, particularly when mechanical issues denied them victory despite domination in 2019 and 2020. They go into the biggest race of the year following wins in the 6 Hours of Monza last month. Continue reading
Posted in marketing, news analysis, people, racing
Tagged auto industry commentary, autoinformed.com, Hypercar endurance racing, Ken Zino, le mans
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Nouveaux Chic? Renault Trafic Hippie Caviar Hotel
Whatever. The van’s dimensions make it easy to park. As to the claims that a camper-van after repeated lockdowns can fill the urge to escape without accommodation constraints with the application of the sanitary restrictions related to the ongoing Covid-19 pandemic, which leads to a “stress-free life” – well maybe designers were smoking something. Consider: “Hippie Caviar Hotel is our take on the nomadic hotel concept, based on connected services.” Sounds reasonable so far, but… Continue reading
Lotus Emira to Make US Debut with F1 Racer Jenson Button
The Lotus Emira will be joined with the Lotus Evija hypercar and the Radford 62-2 at The Quail: A Motorsport Gathering on Friday the 13th of August. Continue reading
First Look – 2022 Ford GT Heritage Edition. The Last?
The latest Ford GT Heritage Edition is a marketing take on the original, combining Wimbledon White paint and a triple racing stripe with expensive touches including exposed carbon fiber behind blue-painted carbon fiber wheels and Lightspeed Blue Alcantara suede seats. Continue reading
Posted in marketing, milestones, performance, racing
Tagged auto industry commentary, autoinformed.com, ford gt, Ken Zino, lemans
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Kia America Dabbles with On-Demand, At-Home Car Shopping
Kia America has announced “Kia@Home” which delivers scheduled test drives of two of vehicles direct to consumers at a convenient location of their choosing in several major cities. It is the latest example of an automaker exploring the boundaries of the traditional franchised dealer network. Continue reading
Posted in marketing, milestones, news analysis
Tagged auto industry commentary, autoinformed.com, Carnival MPV, Ken Zino, Kia@Home, Niro EV
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Super Car First Look – Honda NSX Type S
Honda Motor today released early information on a new limited production NSX Type S, which is scheduled to be officially introduced before the end of August 2021. The new NSX Type S will be the final model of the second-generation NSX. … Continue reading
Electrify America, Volvo to Give XC40 Drivers Fast Charging
The incentive will apply to first owners of all 2022 XC40 and C40 Recharge vehicles. Additional models and “benefits” will be announced by the Chinese-owned Volvo. Once drivers have used all of their complimentary charging, they will automatically be eligible for Electrify America’s Pass+, said to allow drivers to charge at discounted rates, with membership fees covered by Volvo for an entire year. Continue reading
MILITEM Ferōx Adventure – Status or Expensive Jeep?
The original reason for purchasing Jeep under the Iacocca at Chrysler regime is once again proven – Jeep is an international brand subject to local tastes, as well as commercial exploitation. Continue reading
Toyota Unveils the New Land Cruiser
Toyota showed its new Land Cruiser in a Middle East-centered online reveal that largely ignored the US since it is coming here only as a Lexus LX600 sometime during 2022 at a starting price North of the current $85,665. Continue reading
Mazda “Sustainable Zoom-Zoom 2030.” We’re Not Kidding
Marketing babble alert> “Sustainable Zoom-Zoom 2030” is built from Mazda’s revised Medium-Term Management Plan and its desire to achieve carbon neutrality by 2050, both of which were announced in the past year. Continue reading
Woodward Dream Cruise Returns with Ford Sponsorship
Ford Motor Company and Detroit’s main artery share a history. At his Ford Piquette Avenue Plant, Henry Ford developed and produced the first Model T’s a few hundred feet from Woodward Avenue, which made became the first paved road in America. Continue reading
Posted in marketing, milestones, people
Tagged auto industry commentary, autoinformed.com, Bronco, jeep, Ken Zino, woodward dream cruise
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Ford Bronco Production Underway at Michigan Assembly Plant
If you want to ride the beast, just bring money, not bitcoins: MSRP for the base two-door Bronco is $29,995, including $1,495 destination and delivery. In 1965, the Michigan Truck Plant — now the Michigan Assembly Plant — began production of an off-road SUV: the original Ford Bronco. Bronco continued through five generations and ended production on June 12, 1996. In that 31-year span, Ford produced more than 1.1 million Broncos. Continue reading

Ford Sending Three Broncos to 2021 Desert Navigational Rally
The Bronco Sport and Bronco four-door are Badlands, while the Bronco two-door is a Wildtrak. All three are outfitted in race livery from the Bronco 4600 stock class race vehicle that will run in the ULTRA4 stock class off-road series this year. The Bronco two-door, equipped with the Sasquatch Package, and Bronco Sport vehicles maintain bone stock designation, with second-row seats removed. The 4Wheel Parts team will accessorize the Bronco four-door entry. Continue reading →