Category Archives: new vehicle

Annals of Marketing – Mercedes-Benz VLE Test Drive

Mercedes-Benz said today that two prototypes of its new Van Electric Architecture (VLE) drove from Stuttgart through the Alps to Rome with only two 15-minute charging stops under “real‑life “driving conditions. Starting in 2026, Mercedes-Benz will launch its newly developed modular and scalable Van Architecture. This new platform is attempting to successfully straddle luxury-focused Grand Limousines and commercial vans where Mercedes has a longstanding market presence. Continue reading

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1908 Echoed at Cadillac?

“This week Cadillac said the CELESTIQ represents a new era of ultra-luxury at Cadillac. Each CELESTIQ embodies the ultimate expression of Cadillac technology, performance, refinement and innovation. Working with a CELESTIQ concierge, and with available curation assistance from a Cadillac designer, each client has the opportunity to create an entirely unique CELESTIQ to fit their tastes and desires,” Cadillac claimed. Continue reading

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Dealers Now Have the Infiniti 2026 QX60 SUV

The 2026 Infiniti QX60 is now on sale at Infiniti retailers nationwide with a starting Manufacturer’s Suggested Retail Price (MSRP) of $51,200. The first-ever QX60 SPORT grade, which elevates the model with its “most statement-making appearance yet,” is priced from $61,700. The QX60 is offered in four grades: Pure, Luxe, Sport and Autograph. Destination and handling charge on all grades adds $1350.

“QX60 continues to be a cornerstone of our lineup and a compelling choice for today’s premium SUV buyer,” said Brian Maragno, director, Product Marketing, Infiniti USA. “Accounting for 45% of Infiniti sales last quarter, QX60 reflects our product strategy at work – blending bold design, advanced technology and thoughtful features that resonate with our Infiniti clients.” Continue reading

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First Look – 2026 Nissan Armada NISMO

Nissan said today that it is expanding the Nissan Armada range just one year after the introduction of the all-new 2025 model. Offered in SV, SL, Platinum, PRO-4X, the new NISMO, and Platinum Reserve trims, the full-size SUV is in the center – crossfire? – of the extreme off-road vehicle marketing wars well underway in the United States. The 2026 Armada is arriving at Nissan dealerships this fall. Continue reading

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First Look – Explorer Tremor Off Roader

“When we set out to develop an Explorer Tremor, we challenged ourselves to do something different. We wanted to build an off-road machine engineered to handle challenging terrain,” said Matthew Duffield, Explorer brand manager.

“Working closely with Brian Naspinsky, our Explorer Vehicle engineering manager, and his team, we set out to create an Explorer that could confidently tackle muddy trails, sandy beaches, and rocky mountain passes. We looked at every aspect of the vehicle, from its suspension and drivetrain to its underbody protection and technology, and made targeted improvements to enhance its off-road performance,” claimed Duffield. Continue reading

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Classic Land Rover Defender Coming to U.S. as an EV

“We’ve always believed that great design should last – and with the right technology, it can have a second life that’s even more meaningful,” said Osman Boyner, Founder and CEO of BEDEO. “Partnering with Monarch Defender feels natural; we both share a deep respect for the Defender’s legacy, and a passion for pushing things forward. This partnership is about bringing our technology to the right hands. Monarch Defender understands what makes the Defender so special to people – and they know how to elevate that experience without losing its soul.” Continue reading

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First Look – the 2026 Corvette ZR1X Hypercar

Chevrolet (NYSE: GM) said this morning that it is introducing an all-wheel drive Corvette with the ZR1 designation.* The 2026 Corvette ZR1X is GM rated at 1250 horsepower [footnote 1] and has electrified all-wheel drive. This makes the ZR1X the most advanced Corvette ever. With ZR1 and ZR1X, Chevrolet now has the most powerful American performance car duet of any auto manufacturer.

“From day one, we designed the mid-engine Corvette architecture with ZR1X in mind,” said General Motors senior VP Ken Morris. “This is the most revolutionary platform in Corvette history, supporting the widest range of American sports cars [3] and delivering world-class performance at every level.” Continue reading

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GMC Hummer EV – 2026 Model Year Adds Carbon Fiber Option

“The refreshed Hummer EV enhances an already amazing vehicle with new software innovations and forward-thinking design,” said Al Oppenheiser, GMC Hummer EV chief engineer. “From the start, we aimed to provide Hummer EV owners over-the-air software updates. All 2026 Hummer EV owners will have access to our latest software going forward, allowing new features to be introduced throughout the vehicle’s lifecycle.” Continue reading

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Toyota Shows All Electric bZ Woodland Mid-size SUV

Toyota (NYSE: TM and 7203.T) today showed a new addition to its expansive Battery-Electric Vehicle (BEV) lineup with the first-ever 2026 model year bZ Woodland. The mid-size SUV has standard all-wheel drive with X-MODE®. The combined system net output is a claimed 375 horsepower with a manufacturer-estimated all electric driving range rating of up-to 260 miles. It also brings additional midsize SUV utility, with 8.3-inches of ground clearance, 3,500-pound towing capacity, and available All Terrain tires. The bZ Woodland is the third BEV recently announced by Toyota.* It joins the refreshed bZ small SUV and the all-new C-HR compact crossover, bringing the total number of electrified models in the Toyota lineup to 21 vehicles in a choice of BEV, Hybrid, Plug-in Hybrid, and Fuel Cell (CA and Hawaii only) powertrains. (Ranges and charging times will vary depending on weather and other factors.) Continue reading

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Nostalgia Marketing – 2026 Corolla Hatchback FX Edition

Toyota (NYSE:TM) said today in Texas that for the 2026 model year, the Corolla Hatchback will have an FX edition, which has been dormant in the model since the 1987 FX16. Based on the SE grade Corolla, it should appear in Toyota Dealerships during fall of 2025. The new Hatchback FX Edition will be available in three color choices: Inferno, Ice Cap, and Blue Crush Metallic. There will be 1600 Corolla Hatchback FX Editions assembled for the U.S. Additional details and pricing for the full Corolla lineup will be shared later this year.

“The Corolla Hatchback FX adds a black vented sport wing for aggressive flair and improved aerodynamics. The 18-inch gloss white-finished alloy wheels with black lug nuts give an unexpected wow factor,” Toyota said. Power of the Corolla Hatchback FX Edition is a 2.0-liter Dynamic-Force direct-injection inline four-cylinder engine with claimed ratings of 169 horsepower at 6600 rpm and 151 lb.-ft. peak torque at 4800 rpm. It has a Toyota-estimated 33 combined MPG rating. Continue reading

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First Look – Gen 2 Citroën C5 Aircross

Citroën unveiled today the second-generation C5 Aircross SUV, which is the first Citroën built from the new Stellantis STLA Medium platform. It has a range of electrified powertrains – hybrid, plug-in hybrid or electric.

“The New C5 Aircross offers greater peace of mind by incorporating driving aids that make life easier, such as the Citroën Matrix Leds or Pack drive Assist 2.0, and by offering a choice of several electrified energies to suit different needs, setting new standards in terms of freedom of movement: more than 100 km in electric mode in the plug-in hybrid version for everyday journeys in town, up to 680 km (WLTP combined cycle) in the electric version, and more than 950 km in the hybrid version (WLTP combined cycle),” Citroën said. Continue reading

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Bentley Azure Models at Auto Shanghai 2025

The new Azure models debut Bentley’s new High Performance Hybrid powertrain, which combines an advanced 4.0-liter V8 engine and an electric motor to develop a maximum power output of 680 PS and a maximum torque output of 930 Nm. Completing the stand display is a pinnacle Bentayga EWB Azure, finished in a Mulliner custom color, Nila Blue. “Far more than just a luxury car, this extended wheelbase SUV is a showcase of advanced, well-being technology,” Bentley claimed. Continue reading

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VW Shows 2026 Tiguan SEL R-Line Turbo

Volkswagen of America has unveiled the all-new 2026 Tiguan SEL R-Line Turbo at the New York Auto Show, which will be the nameplate’s top trim beginning in the 2026 Model Year starting this fall. The Tiguan Turbo incorporates the “refined” aspects of the 2025 Tiguan adding 67 more horsepower to give the compact SUV more oomph. The 2.0-liter EA888 turbo four-cylinder engine is rated at 268 horsepower and 258 pound-feet of torque, an increase of 67 hp and 51 lb.-ft. compared to the base engine

“The improved performance compared with the base engine comes from a number of changes. The engine has a larger turbocharger that enables higher boost pressure, combined with a lower 10.5 to one compression ratio. Internally, the engine benefits from stronger pistons and connecting rods, as well as a nitrided crankshaft. The engine also has oil cooling for the pistons, as well as variable valve lift on both the intake and exhaust side. It still uses Miller-cycle technology to help improve fuel economy compared to a conventional four-cycle engine, and runs on regular gasoline,” VWoA said. Continue reading

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Kia EV4 Sedan Debuts in New York

Kia America has unwrapped the all-new 2026 EV4 sedan at the New York International Auto Show. The compact EV4 is Kia’s first global EV sedan. It’s based on a 400V Electric Global Modular Platform (E-GMP), which underpins multiple EV models from Kia. How a sedan performs in an EV market dominated by CUVs and SUVs remains to be seen. The U.S. launch of Kia EV4 expected early 2026. Trim Levels, options and pricing among other variables are subject to the unpredictable whims of Trump tariff decrees of course.

“The EV4 makes all-electric ownership accessible for those customers who are seeking a more practical and affordable option on the EV landscape while still desiring an advanced, technology-driven in-car experience,” said Steven Center, COO & EVP, Kia America. Continue reading

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Subaru Debuts New Trailseeker and Revised Solterra SUVs

Subaru of America (Subaru Corp. NASDAQ: FUJHF) today revealed its newest model in the lineup and its second-ever all-electric SUV, the all-new 2026 Subaru Trailseeker, at the 2025 New York International Auto Show. The newest addition to the Subaru lineup introduces a new propulsion system. It has an up to estimated 150-kW charging speed and a standard NACS-compatible charge port. The 2026 Subaru Trailseeker will go on sale at retailers nationwide in 2026.

Subaru also showed a tweaked version of 2026 Subaru Solterra EV that appeared as a 2023 model. The Solterra all-electric 5-seat SUV comes standard with Symmetrical All-Wheel Drive and an assortment of EyeSight® driver-assistance technologies. It adds an all-new, 14-inch Subaru Multimedia system with wireless Apple CarPlay® and Android Auto™ compatibility. Continue reading

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