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Category Archives: performance
Annals of Marketing – Camaro ZL1 Garage 56 Edition
“Even though Chevrolet has been racing since its inception in 1911, we’ve never done anything quite like Garage 56,” said General Motors President Mark Reuss, who in AutoInformed’s direct experience losing to him on a track, is quite an accomplished driver himself. If he can sit through interminable corporate meetings, we bet he could run Le Mans, but he isn’t driving. Continue reading
Pato O’Ward Fastest in Practice for Chevrolet Detroit Grand Prix
Pato O’Ward was fastest in during Friday practice for Chevrolet Detroit Grand Prix. Continue reading
Posted in people, performance, racing
Tagged 2023 Chevrolet Detroit Grand Prix, auto industry commentary, autoinformed.com, Ken Zino, Pato O’Ward
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German Surfing Culture?
“To reduce drag and stabilize the board, patented attachments known as aero edges were added to the front and back of the board,” said Marcus Schmelz, Project Manager at Porsche Engineering. “We know this principle from automobiles: here, too, tear-off edges are defined, for example through the use of spoilers. They reduce air turbulence, making the car more stable and aerodynamic at high speeds.” Continue reading
Chevy Versus Honda in Fastest Field Ever at Indy 500
Alex Palou produced Honda’s fourth consecutive Indianapolis 500 pole yesterday in a qualifying contest that resulted in the fastest field at 232 mph, as well as one of the closest front rows in Brickyard history. Continue reading
Wayne Taylor Racing, Andretti Autosport to Run Two IMSA Cars
“It has always been our plan to go to a two-car program,” said Wayne Taylor, Team Owner, Wayne Taylor Racing with Andretti Autosport. “There are so many advantages in being a two-car team and now, going up against all the other factory backed two-car efforts, it is vital.” Continue reading
SEMA CEO Testifies Against Proposed EPA Standards
SEMA has a point, ~33% of consumer spending on performance and accessory products goes toward upgrading ICE engines and drivetrains, ~ $17 billion of the $51 billion specialty aftermarket industry. SEMA contends the $17 billion in sales of internal combustion products comes from small businesses. Continue reading
Corvette Z06 is Pace Car for 107th Indianapolis 500
With a Red Mist (not to be confused with the racer’s meaning of that term. Ah the perils of young communications people) Metallic exterior paint and two-tone Jet Black and Sky Cool Gray with Torch Red accents on the interior, the ‘Vette also has the requisite marketing Indianapolis 500 logos. Continue reading
Pre-Order 2024 Acura Integra Type S on 11 May
Standard high-performance hardware includes a 6-speed manual transmission, limited slip differential and an innovative dual-axis front suspension design that Acura claims improves road holding and reduces torque steer. Given the impressive torque rating, AutoInformed wonders how much of it will go up in tire smoke instead of acceleration? Continue reading
Posted in marketing, performance
Tagged 2024 Acura Integra Type S, auto industry commentary, autoinformed.com, Ken Zino
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Land Speed Record Breaker Craig Breedlove Passes at 86
Norman Craig Breedlove Sr. passed away yesterday, the Specialty Equipment Manufacturers Association said today in SEMA news update. Breedlove was elected into the Motorsports Hall of Fame of America (1993), Dry Lakes Racing Hall of Fame (1995), International Motorsports Hall of Fame (2000) and the Automotive Hall of Fame (2009). He also earned life membership in the Bonneville 200 MPH Club (1963). Continue reading
Fuji Motorsports Forest to Be a New Corporation, Destination
Arranged around the Fuji International Speedway circuit, Forest will consist of various facilities where motorsports culture can be enjoyed such as the Fuji Speedway Hotel, which offers a luxury experience, the Fuji Motorsports Museum which exhibits historic racing cars symbolizing each era, and garages of Japan’s leading racing teams. There are also spas and restaurants for the enjoyment of all visitors. Continue reading
Gen Six Chevy Camaro Stops Production in January
“As we prepare to say goodbye to the current generation Camaro, it is difficult to overstate our gratitude to every Camaro customer, Camaro assembly line employee and race fan,” said Scott Bell, vice president, Global Chevrolet. “While we are not announcing an immediate successor today, rest assured, this is not the end of Camaro’s story.” Continue reading
Posted in marketing, performance
Tagged auto industry commentary, autoinformed.com, Camaro SS, Camaro ZL1 1LE, Ken Zino, Scott Bell
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Cadillac to Run the 24 Hours of Le Mans with Three Entries
The engineering challenge – of course – is to bring the old success of Cadillac’s DPi V.R, which won two titles and four consecutive Rolex 24s in its six years in the IMSA WeatherTech Championship – to the new car. Notably, this will mark the brand’s return to the 24 Hours of Le Mans after 22 years. Continue reading
Posted in marketing, performance, racing
Tagged auto industry commentary, autoinformed.com, Cadillac V-Series.R, Ken Zino, Laura Wontrop Klauser, le mans, wec
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IMSA Rolex 24 at Daytona Thrills Largest Crowd in History
What was said to be a record crowd at the Rolex 24 at Daytona this past weekend were on hand to view some of the closest, fierce racing in recent IMSA history that resulted in several cars contending up to … Continue reading
Posted in marketing, performance, racing
Tagged auto industry commentary, autoinformed.com, IMSA Rolex 24 At Daytona, Ken Zino
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Corvette Z06 GT3.R 2024 Racecar Shown at Daytona
During 2024, Chevrolet and Corvette Racing will continue seeking key sports car racing championships with North American and global entries. The IMSA WeatherTech SportsCar Championship will see up to four Corvette Z06 GT3.R entries with a mix of GTD PRO and GTD teams starting with the 2024 Rolex 24. Two Corvette chassis will be bound for FIA WEC in hopes of a double entry in the yet-to-be-named GT category, which would include the 24 Hours of Le Mans. Chevrolet Motorsports said it will also be appraising opportunities to be represented in SRO Motorsports including SRO America and the Intercontinental GT Challenge. Specific team announcements including drivers will be announced at a later date. Continue reading

Le Mans – Ferrari, Corvette, Victorious in Rain
As always, rain induced carnage worked its way with hapless drivers making the outcome somewhat random with roughly one-third of the race run under yellow flags with its innovative five separate safety cars deployed by class. There was a record 16-car hypercar field with competitors from Cadillac,* Ferrari, Peugeot and Porsche. These race cars are now clearly as complex, exciting and as expensive as Formula One cars. Continue reading →