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Category Archives: mobility company
First Look – BMW 5 Series – Generation Eight
BMW today revealed the new 5 Series, which for the first time ever will have a fully electric version. One of the most enduring and popular mid-size sports luxury sedans, more than 10 million have been assembled since its 1972 … Continue reading
Toyota Auto Insurance Now in California
“This expansion represents a significant milestone in our rollout of Toyota Auto Insurance,” said Rob Spencer, Toyota Insurance President. “Drivers in the Golden State are now able to benefit from the exceptional value and top tier service offered by Toyota Auto Insurance.” Continue reading
Annals of Marketing – Fully Electric Toyota bZ4X Ads Debut
What’s called a fully integrated bZ4X campaign was developed by Saatchi & Saatchi and Intertrend, with consideration of the transcultural mainstream audiences across America – a refreshingly awakened approach, despised by real or legislative fascists and neo-Nazis. Toyota said its campaigns “are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach.” Continue reading
Stellantis Shareholders Approve €4.2 Billion Dividend
The proposed distribution means a payment to the holders of common shares of €1.34 per outstanding common share. Shareholders holding common shares traded on the NYSE will receive $1.463548 per common share based on the official USD/EUR exchange rate reported by the European Central Bank on 12 April 2023. Continue reading
Ford – Most Hourly Workers, US-Assembled Vehicles, Exports
“Ford has bet on American workers, including the UAW, more than any other automaker. This commitment combined with great product and innovation, has earned us the loyalty of customers and returned Ford to America’s best-selling brand so far this year. We could make different decisions, as many others have done to reduce costs, but Ford is different. We will find ways to be lean and competitive while investing in our home market,” claimed Jim Farley, Ford president and CEO. This is, of course, a UAW contract negotiation year starting this summer with many recent Ford jobs going to Southern states hostile to unions. Continue reading
First Look – 2025 Ram 1500 REV
As is the case with GM and Ford Motor EV pickup offerings now on sale, vehicle-to-vehicle, vehicle-to-home and vehicle-to-grid bi-directional charging thus far in theory provides the 1500 REV with the flexibility to charge another Stellantis battery-electric vehicle or send power back to the grid. The truck can also power a home during a storm, run a tailgate party, and provide power at a camp or jobsite. Continue reading
Ford Collaborates with Chinese Huayou on EV Battery Nickel
“This framework gives Ford direct control to source the nickel we need – in one of the industry’s lowest-cost ways – and allows us to ensure the nickel is mined in line with our company’s sustainability targets, setting the right ESG standards as we scale,” said Lisa Drake, vice president for Ford Model e EV industrialization. “Working this way puts Ford in a position to help make EVs more accessible for millions and to do it in a way that helps better protect people and the planet,” claimed Drake. Unmentioned by Drake is that Vale is conducting research in bio-leaching, which eliminates acid for leaching metals from ore by using bacteria to convert the metals such as nickel into a soluble form. Continue reading
Mazda Adding Renewable Solar Power to Japanese Plants
Japan’s Ministry of Economy, Trade and Industry (MITI) provides subsidies to cover a portion of the expense of installing solar power generation facilities in cases where consumers of electric power coordinated with an electric power producer to establish such facilities. “These subsidies are intended to promote such collaborations and encourage wider adoption of independent initiatives to establish renewable energy sources, contributing to a reliable, long-term, supply-demand balance in energy use during the period up until 2030, thereby supporting the achievement of ambitious targets for the reduction of greenhouse gas emissions.” Continue reading
Posted in energy, environment, fuel economy or emissions, global warming, manufacturing, milestones, mobility company, transportation
Tagged auto industry commentary, autoinformed.com, Choshu Industry, Hironaka Taketo, Ken Zino, Mazda Motor Corporation, Power Purchase Agreement, The Chugoku Electric Power, Toyo Seat
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Ford Motor BlueOval City – 6000 Jobs go to Tennessee
BlueOval City will make Ford’s second-generation electric truck, code-named Project T3 with the capacity of 500,000 EV trucks a year at full production. Tennessee is a “right to work” (for less?) state, which means workers don’t have to be unionized. Tennessee sent at least $500 million in incentives from its taxpayers to close the deal announced back in September of 2021.
It’s ironic that the state of Michigan today repealed the state’s right to work law – the birthplace and longstanding home of Ford Motor. “Today, we are coming together to restore workers’ rights, protect Michiganders on the job, and grow Michigan’s middle class,” Democratic Governor Gretchen Whitmer said when signing the legislation. Continue reading
Stellantis to Spend ~€130M in the Eisenach Assembly for EVs
Opel announced last fall that it would revive GSe as a new sub-brand for electrified models with GSe now standing for Grand Sport electric. The Opel Grandland GSe follows the Astra GSe and the Astra Sports Tourer GSe. Opel claims it is a high-performance, plug-in hybrid with electric all-wheel-drive in the SUV compact class, arguably the fastest growing segment in Europe and Asia. The Opel Grandland currently produced at Eisenach includes plug-in hybrid variants. Opel wants a fully electric lineup by 2028. Continue reading
Ford CEO says China is the Main Competitor, Not GM
“If you localize Chinese technology in the US – the customer is going to get screwed,” Farley said. The candid, tough talk comes at a time when Ford is investing more than $50 billion (2022 through 2026) in electric vehicles and battery components. Ford is on track to reach an annual targeted production run rate of 600,000 electric vehicles globally by the end of 2023, and 2 million by the end of 2026. Electric vehicles are expected to account for half of the company’s sales by 2030. Continue reading →