General Motors (NYSE: GM) said today that it is working with Netflix “to give electric vehicles the stage they deserve, reflecting society’s increasing excitement about an all-electric future.” It starts with a launch spot, “EVs On Screen.” As part of the deal, Netflex will increase the occurrence of EVs in Netflix-produced shows and films, where relevant, while also claiming it is taking steps to enable more sustainable productions.
“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” said GM Global Chief Marketing Officer Deborah Wahl.
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Ford Misses Q4 and Full Year 2022 Forecasts. Loses $2B
Ford Motor (NYSE: F) after the markets closed on Thursday reported a 2022 full-year net loss of $2.0 billion. During Q4 Ford posted an adjusted EBIT $10.4 billion, and operating cash flow $1.2 billion for the quarter, $6.9 billion for the year. This was in stark contrast to GM, which reported a record $14.5 billion in earnings for 2022 earlier this week. (autoinformed.com: GM Posts Record $14.5 Billion in Earnings During 2022)
“We should have done much better last year,” said CEO Jim Farley. “We left about $2 billion in profits on the table that were within our control, and we’re going to correct that with improved execution and performance.” Continue reading →