Ford Motor finally embraced conventional industry wisdom today – the future is electronic and digital – at an event for investors hyped as “Delivering Ford+.” It also attempted to counter the widespread opinion that it is behind the industry in its move toward electrification. (GM Doubles Down on EVs in Bid to Win Global Race, Volvo to Only Sell EVs Online as a Pure EV Company by 2030, Toyota, Subaru at Shanghai Introduce Latest Joint-Venture EVs)
Ford claims it is breaking away from a “transactional, build-and-sell business model” that it has used for decades. Instead, Ford+ is characterized by “close, enduring customer relationships – enabled by the company’s foundational strengths, improving financial performance, and capabilities and investments in disruptive technologies.”
Well, one wild card is the great unknown about the future of internal combustion engines that Ford is heavily dependent on. Will the change to EVs mean big write offs or mark downs of the value of existing plants, tooling and the elimination of jobs? Another potentially negative is Ford’s dismal record of introducing and then incurring huge warranty costs of complex vehicles with electronics. It has cost stockholders billions of dollars. Fixing these huge warranty costs is potentially worth $1-$2 billion annually given recent history. Continue reading














BMW Group – Hydrogen is Key Technology for Future
Plant Leipzig’s fourth hydrogen filling station (left to right): Michael Kretschmer, Minister President of Saxony, Hans-Peter Kemser, Director of BMW Group Plant Leipzig, and Dr. Reiner Haseloff, Minister President of Sachsen-Anhalt.
BMW Group said today that it has clear goals for effective climate protection and sustainable mobility up to the year 2030 – and its products and production are affected.
“Our solution to the challenges of environmental policy is technological innovation. Technology is where the key to the future lies – and it’s our constructive response for climate protection,” said Hans-Peter Kemser, Director of BMW Group Plant Leipzig. Leipzig aims not only to be carbon-neutral but also to operate carbon-free production. “Our vision is to fully de-carbonize production by replacing fossil fuels with future fuels in the shape of green hydrogen,” he added. Continue reading →