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Tag Archives: Lance Woelfer
Acura RSX Prototype EV Debuts
Acura yesterday at Monterey Car Week staged the world-debut of the Acura RSX Prototype, promoting the brand’s next-generation all-electric performance SUV.
“The dramatic styling of our Acura RSX Prototype demonstrates that it’s not just a new EV, but a compelling all-new Acura model,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co., Inc. “RSX will deliver on nearly four decades of Acura Precision Crafted Performance brand DNA with appealing design and cutting-edge technology.” Continue reading
Posted in auto news, connected vehicles, electric vehicles, electronics, engineering, global warming, marketing, mobility company, new vehicle, news analysis, shows and events, software defined vehicles
Tagged Acura RSX Prototype, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Honda EV Hub, Ken Zino, Lance Woelfer, Marysville Auto Plant, Monterey Car Week, pebble beach concours d'elegance, The Quail, X @KenAutoinformed, Yasutake Tsuchida
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American Honda Posts Q2 2025 Sales Increase of 8.4%
American Honda said today that it posted sales increases in June, Q2 and thereby leading to relatively strong First Half Sales Increase of 8.4%.
“The Honda and Acura brands continue to buck industry trends with sales increases in June and the second quarter as our strong sales momentum continues through the first half of the year,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co. Inc. “Driven by the success of all-new products like the Honda Passport and Acura ADX, and record sales of electrified models we continue to meet customer needs and manage changing market conditions.” Continue reading
Posted in auto news, economy, marketing, news analysis, results, sales
Tagged Acura Q2 2025 Sales Highlights, American Honda Motor Company, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Honda Q2 2025 Sales Highlights, Ken Zino, Lance Woelfer, X @KenAutoinformed
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American Honda September Sales Drop 9%
American Honda today posted tepid September sales of 105,527 units down ~9% month over month and year-to-date.
“Our sales momentum has continued through the third quarter with strong demand for Honda and Acura SUVs, and growing sales of electrified models,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Company.
“Despite some supply issues due to the preparation for EV manufacturing and supply challenges related to the catastrophic Hurricane Helene in the Southeast, we continue to gain sales momentum based on a flexible strategy of offering fuel efficient petrol, hybrid-electric and battery-electric models to meet the needs of our customers,” Woefler claimed. Since the results weren’t broadcast it’s impossible to know if his nose grew longer when making that claim. Continue reading
Honda 2025 Civic Hybrid – Most Powerful and Safest Ever
“The new Civic hybrid is a perfectly-timed addition to the Honda lineup as hybrid-electric sales continue to grow, providing Honda with an important building block toward 100% zero-emissions vehicle sales by 2040,” said Lance Woelfer, assistant vice president of Honda National Auto Sales, American Honda Motor Company. “Honda hybrid-electric models represented over one-quarter of our overall brand sales in 2023, and the fun-to-drive Civic hybrid is a fantastic new product at the gateway of our popular electrified lineup along with Accord hybrid, CR-V hybrid and the all-electric Prologue.” Continue reading
Posted in auto news, connected vehicles, electric vehicles, engineering, fuel economy or emissions, marketing, mobility company, safety
Tagged 2025 Civic, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Honda two-motor hybrid system, Ken Zino, Lance Woelfer
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Honda Prologue SUV EV Gets $7500 Tax Subsidy
American Honda Motor said today that most all-new 2024 Honda Prologue models, the first all-electric Honda SUV, will qualify for the US $7500 EV tax credit. The federal tax credit applies to the purchase of all 2024 Prologues built after 25 February 2024. All 2024 Prologues will qualify when leased as do other EVs because of a quirk in the tax code. Prologue is arriving at Honda dealerships in the coming weeks, with a 296-mile EPA range rating. Prices before the credit range from ~$42,000 to $52,000. Continue reading
Posted in auto news, connected vehicles, electric vehicles, environment, fuel economy or emissions, global warming, marketing, mobility company, new vehicle, news analysis
Tagged 2024 Honda Prologue EV, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Honda Home Electrification, Ken Zino, Lance Woelfer, lithium ion batteries
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Honda Tops US 2023 HEV Sales with Accord and CR-V
“The success of our hybrid-electric sales in 2023 is an important building block toward our vision of 100% electrified vehicle sales by 2040,” said Lance Woelfer, assistant vice president of Honda National Auto Sales, American Honda Motor Co., Inc. “With the all-electric Honda Prologue and a new Civic hybrid coming this year, Honda will continue to increase our electrified sales in 2024 and beyond.” Continue reading
First Look – 2024 Honda Ridgeline Pickup
Ridgeline of course continues with its unibody construction that includes fully boxed frame members and an independent rear suspension. Here the age-old pickup truck debate about American versus Japanese designs continues. “The unique design and sophisticated chassis deliver a high level of driving refinement and responsive handling no traditional body-on-frame competitor can match, while supporting an impressive 1583-pound payload capacity. Ridgeline can also tow as much as 5000 pounds, which is more than enough for many boats, campers or ‘toy’ trailers that serve as the key to adventure for many customers,” Honda said. Continue reading

American Honda Posts 358,848 Q3 U.S. Sales
American Honda’s Acura and Honda brands posted combined September 2025 sales of 105,097 and Q3 combined sales of 356,848. Year-to-date, American Honda has sold 1,097,799 cars and trucks, ~4% increase. The challenge forthcoming is the end of the EV tax credits, which has now expired. Still, American Honda is well positioned with its line of hybrid models.
“Balanced sales of light trucks, passenger cars, including record sales of electrified models and helping Honda and Acura manage the challenging market conditions,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co. Inc. “Our investment in the ability to make hybrid-electric vehicles in America, including the Honda hybrid system, has led to record sales of CR-V, Accord and Civic hybrid models.” Continue reading →