Tag Archives: Subaru of America

Annals of Marketing – Subaru Connection Hub

Posted on 25 September 2025 by Ken Zino

Subaru of America today unveiled the Subaru Connection Hub, the automaker’s first full redesign of its national retailer network since 2007. Customers will begin to see the Subaru Connection Hub at participating retailers in 2026.

“Following decades of growth and evolution at Subaru, the new Connection Hub reflects where our brand stands today and where we are headed, while reinforcing our long-standing commitment to our customers and communities through the Subaru Love Promise. This is more than a design update – it transforms our retailers’ facilities into welcoming hubs for customers and communities to connect, collaborate, and celebrate what they love about our brand,” said Tim Stallings, Vice President, Retailer Development, Subaru of America. Continue reading →

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Subaru of America to Sponsor 2025 Overland Expos

Posted on 3 March 2025 by Ken Zino

“We are all-in on off-road adventure, and excited to join the thousands of Subaru owners making their way to Overland Expo, a destination event for outdoor enthusiasts. With our unique onsite experiences, Subaru is ready to amplify our customers’ stories and show our appreciation for their dedication to our brand,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America.

The Subaru exhibit will have workshops, live Subie & You Podcast recording sessions, limited-edition giveaways, exclusive Subaru gear, and the newest accessories from outdoor brands such as REI and Thule. Continue reading →

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First Look – 2026 Subaru Crosstrek Hybrid

Posted on 16 January 2025 by Ken Zino

Subaru of America today announced the new 2026 Subaru Crosstrek Hybrid. The third-generation Subaru Crosstrek returns with a hybrid model for 2026 in the fall of 2025, equipped with a next-generation Subaru series-parallel hybrid system, a high-capacity lithium-ion battery and standard Symmetrical All-Wheel-Drive. Continue reading →

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Milestones – Three Millionth Subaru Outback

Posted on 7 June 2024 by Ken Zino

The first-generation Outback, was a more expensive variant of the Legacy wagon, with two-tone paint, white-letter tires, large fog lights, and a raised roof. Equipped with a 2.5-liter Boxer engine, symmetrical all-wheel drive and 7.5 inches of ground clearance, it was a crossover support utility of sorts. During 30 years of production, Outback has won many awards and has been an Insurance Institute for Highway Safety (IIHS) Top Safety Pick for 16 years running (2009-2024). Renowned for its reliability, 97% of Outbacks sold in the last 10 years are still on the road today. Continue reading →

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Subaru of America April Sales Up 11.5 %

Posted on 2 May 2023 by Ken Zino

Subaru also announced that it has won five categories in Kelley Blue Book’s 2023 5-Year Cost to Own Awards. The 2023 Subaru Ascent, BRZ, Forester, Impreza and Outback earned top spots in their respective segments. Continue reading →

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Subaru Sells One-Millionth Eyesight Driver Assist

Posted on 24 October 2018 by Ken Zino

The driver-assist technology has Pre-Collision Braking and Throttle Management; Adaptive Cruise Control; Lane Departure and Sway Warning; and Lane Keep Assist. All 2018 models equipped with Eyesight received the highest possible rating of “Superior” for front crash prevention from the Insurance Institute for Highway Safety (IIHS). Continue reading →

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