Category Archives: marketing

First Look – 2026 Cadillac Escalade IQL EV

Posted on 6 March 2025 by Ken Zino

Cadillac is expanding the Escalade lineup with the introduction of the all-electric 2026 Cadillac Escalade IQL. The Escalade IQL build off the Escalade IQ, but adds additional passenger and cargo capacity to meet the lifestyle needs of customers who require extra space. Escalade IQL will be sold globally, including in the U.S. and Canada, with production starting in mid-2025 at General Motors’ Factory ZERO plant in Detroit. Since its launch, the Cadillac Escalade has dominated the full-size luxury SUV segment for more than 25 years, selling more than 1 million units globally. Continue reading →

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Annals of  Off-Road Marketing – Silverado EV ZR2

Posted on 5 March 2025 by Ken Zino

Chevrolet (NYSE: GM) today unveiled the Silverado EV ZR2 off-road race truck “concept” at the Mint 400 off-road race, where the truck will also compete as part of the Hall Racing team’s lineup. The Silverado EV ZR2 race truck concept joins the team’s Silverado ZR2 and Colorado ZR2 race trucks. Chad Hall will drive the all-electric off-road race truck in the Open Production EV class.

“There is no better proving ground to test the limits of our vehicles than competitive racing,” said Scott Bell, vice president, Chevrolet. “The Silverado EV ZR2 race truck concept, which uses 98% GM production parts, showcases some of the best of Chevrolet to produce a beyond-capable pickup to tackle a challenging race of the Mint 400’s magnitude.” Continue reading →

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First Look – All-Electric Volvo ES90 Hatchback

Posted on 5 March 2025 by Ken Zino

Volvo Cars (VOLCAR B:STO) today debuted an all-new, fully electric ES90. With order-books open now in some markets, the ES90 is the latest addition to  Volvo cars. It is the sixth fully electric model in the line, joining the EX90, EM90, EX40, EC40 and EX30 as Volvo continues to covert to full electrification.

“The ES90 combines the refined elegance of a sedan, the adaptability of a fastback, and the spacious interior and higher ground clearance associated with SUVs. It’s a versatile car that does not compromise on comfort or space. A car that allows for bigger adventures and families, striking the perfect balance between your professional and private life, and allowing you to embrace the special moments in life,” Chinese-owned Volvo Cars said. Continue reading →

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Holy St Pete! Vivid IndyCar 2025 Season Opener

Posted on 3 March 2025 by Ken Zino

“What an amazing job by everybody,” Palou said. Palou is known for his racing smarts and the ability to adjust to conditions to earn points. “They gave me everything we needed this weekend to win. I told you yesterday we had a really, really fast car. Our strategy changed a lot during that first yellow, but I’m so glad we got that No. 10 in Victory Lane. It’s been 138 days since Nashville (2024 season finale), and I’ve been dreaming about this every single night,” said Palou, a charming and thoughtful Spaniard. Continue reading →

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Subaru of America to Sponsor 2025 Overland Expos

Posted on 3 March 2025 by Ken Zino

“We are all-in on off-road adventure, and excited to join the thousands of Subaru owners making their way to Overland Expo, a destination event for outdoor enthusiasts. With our unique onsite experiences, Subaru is ready to amplify our customers’ stories and show our appreciation for their dedication to our brand,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America.

The Subaru exhibit will have workshops, live Subie & You Podcast recording sessions, limited-edition giveaways, exclusive Subaru gear, and the newest accessories from outdoor brands such as REI and Thule. Continue reading →

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AC GT Roadster Debut at ModaMiami Tomorrow

Posted on 28 February 2025 by Ken Zino

AC Cars* said today that it is debuting the AC GT Roadster at ModaMiami at the start of March before it kicks off its first client test drives and viewing appointments in the United States. Britain’s oldest active vehicles manufacturer said “it will be showing the iconically styled, but highly advanced, modern sports car to guests at The Biltmore Hotel luxury show, ahead if its initial client engagement events in the US over the following weeks. With the first two years of production already sold, AC cars will also host reception appointments in Miami for the exclusive roadster as it allocates the next round of limited production spaces.” Continue reading →

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Mitsubishi Revises 2025 Outlander SUV

Posted on 24 February 2025 by Ken Zino

Mitsubishi Motors North America (MMNA) said today its 2025 Outlander has Extensive interior and exterior changes, along with updates steering and suspension. “Sound insulation material achieves a reduction of more than 0.5dB in road noise and nearly 6dB in overall sound isolation compared to the 2024 model. For 2025, the use of steel for the hood and front fenders enhances the vehicle’s NVH (noise, vibration, harshness) damping characteristics,” Mitsubishi said. Continue reading →

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Annals of Marketing – Honda Dream Up Anything

Posted on 24 February 2025 by Ken Zino

Honda said today that its all-new 2026 Passport makes its television debut today as part of a new model launch campaign. The multi-channel campaign, led by the 2026 Passport TrailSport, introduces what’s said to be the most off-road capable Honda SUV ever to take weekend explorers further off the beaten path where their next adventure awaits.

“Dream Up Anything uses a series of animated brush strokes to mirror the slope and shape of rugged terrains to draw a connection between the all-new adventure vehicle Honda engineers dreamed up and the challenging roads Passport owners will strive to conquer. The spot is set to a soundtrack by Good People, a single by Mumford & Sons and Pharrell Williams,” Honda said. Continue reading →

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MINI Oxford Edition – Rerun for 2025

Posted on 20 February 2025 by Ken Zino

MINI USA is bringing back the Oxford Edition for the 2025 model year MINI lineup, the BMW Group USA said today. It claimed that that premium design and innovative features can come in a compact, city-friendly package. The Manufacturer’s Suggested Retail Price (MSRP) for the Oxford Edition 2 Door starts at $24,950 and the 4 Door at $25,950, plus a destination and handling fee of, gulp, $1175. This makes the total price $26,125 for the 2 Door and $27,125 for the 4 Door.

“The Oxford Edition includes all the standard features of the MINI Cooper models, plus exclusive options at no additional cost. Customers can choose from three stunning exterior paint options: Sunny Side Yellow, Nanuq White Metallic, and Blazing Blue Metallic. The Oxford Edition also comes with 18″ Slide Spoke 2-Tone wheels with summer tires, adding a sporty touch to its iconic design,” said MINI. Continue reading →

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Honda and Oracle Red Bull F1 Machines to Run through Tokyo

Posted on 17 February 2025 by Ken Zino

Honda Motor Company and Red Bull said today that they are proud to support “Red Bull Showrun x Powered by Honda,” a special event featuring an F1 machine showrun organized by the International TOP Motorsports Experience Executive Committee [ITOM]. On 2 April 2035 (Wed) Honda and Oracle Red Bull Racing F1 machines will run through Tokyo. Continue reading →

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Penske Automotive Group Posts Record Q4 Revenue of $7.7B

Posted on 13 February 2025 by Ken Zino

“I am pleased with our financial performance during the fourth quarter. Revenue increased 6% to $7.7 billion, a quarterly record. New and used automotive gross profit per unit retailed remained strong, including a $74 per unit sequential increase in new vehicle gross profit per unit retailed when compared to the third quarter of 2024, and same-store service and parts revenue and gross profit increased 7% and 9%, respectively,” said Chair Roger Penske.
The Company’s Board of Directors has approved a quarterly dividend of $1.22 per share, representing an increase of 2.5%, or $0.03 per share. This represents the Company’s 17th consecutive quarterly increase. The dividend is payable March 6, 2025, to shareholders of record as of February 24, 2025.
Continue reading →

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Corvette ZR1 Sets Five Records on U.S. Track Tour

Posted on 11 February 2025 by Ken Zino

The Corvette ZR1* (NYSE: GM) set five new production car lap records during a U.S. track tour Chevrolet said today. The runs occurred at Road America, Road Atlanta, Virginia International Raceway Full Course, Virginia International Raceway Grand Course, and Watkins Glen Long Course.

“Corvette ZR1 continues to showcase how this nameplate elevates at every corner,” Corvette executive chief engineer Tony Roma said. “From design, engineering, development, validation, to driving and setting incredible lap records like these – we do it all in house.” Continue reading →

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First Look – New Volvo EX30 Cross Country

Posted on 10 February 2025 by Ken Zino

Volvo Cars (Nasdaq Stockholm VOLCAR B)* at a literal fireside chat in the North of Sweden revealed today the new EX30 Cross Country SUV. Outdoors equipment brand Fjällräven was part of the show. The EX30 Cross Country is a compact fully-electric SUV. The Volvo EX30 Cross Country is available to order now in selected markets, with deliveries starting later this spring. It will eventually appear in North America.**

“We launched our first Cross Country car over 25 years ago, and this concept of durable and all-weather cars is core to the Volvo brand,” said Jim Rowan, Volvo Cars’ CEO. “In Sweden we face harsh winters, but we also like to make the most of them by getting out and exploring our amazing nature, even when it’s minus 20 Celsius outside. That’s why we want to deliver a fully rounded experience, not simply a car, to our EX30 Cross Country customers.” Continue reading →

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Chevrolet Blazer EV SS to Pace Daytona 500 on Sunday

Posted on 10 February 2025 by Ken Zino

Chevrolet said this morning that a 2025 Blazer EV SS, the fastest SS model Chevrolet ever, will pace the 67th DAYTONA 500 at Daytona International Speedway this Sunday in box stock form. The Blazer EV SS, set to go on sale late in Q1, is equipped with Wide Open Watts (WOW), which propels the vehicle from 0 to 60 mph in 3.4 seconds with 615 horsepower and 650 lb.-ft. torque. The pace car is a production vehicle with no performance upgrades, but has custom graphics and embedded strobe lighting. It’s the first EV to ever pace the race. Continue reading →

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Annals of Marketing – Mercedes-Benz Miami Real-Estate

Posted on 6 February 2025 by Ken Zino

“With construction of Mercedes-Benz Places in Miami well underway, we are laying the foundation for one of the most ambitious and innovative residential projects in Florida. Together with our partner, JDS Development Group, we will showcase outstanding architecture, which is undeniably Mercedes-Benz and deliver a community experience that is second to none,” Eva Wiese, Head of Mercedes-Benz Customer Solutions GmbH. Continue reading →

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