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Category Archives: marketing
For The Record – Corvette ZR1 Hits 233 MPH
The 2025 Chevrolet Corvette ZR1* is now the fastest car ever built by an American auto manufacturer. At a test track in Germany earlier this month, General Motors (NYSE: GM) President Mark Reuss drove a 2025 Corvette ZR1 233 mph, setting a top speed record for any current production car priced under $1 million. The Corvette team set this two-way average speed on the northbound and southbound straightaways of the High-Speed Oval Track at ATP Automotive Testing Papenburg.
“Setting the top-speed record in the Corvette ZR1 is a true triumph for Corvette and for Chevrolet, and also an exhilarating, surreal experience for me personally,” said Reuss. “With the current generation’s switch to mid-engine, we knew the outstanding performance and balance made this a real possibility. To go over there and get it done is a testament to the power of ZR1, and to the incredibly talented team that developed and built it.” Continue reading
One Payment – VW Maintenance, Insurance, Road Calls
Volkswagen Group of America said today that with Volkswagen Financial Services (Volkswagen Credit Inc.) it’s starting a vehicle subscription service for Volkswagen vehicles in the Atlanta metro area. This all-new, month-to-month subscription service for some Volkswagen models bundles maintenance, insurance, and 24/7 roadside assistance into a single monthly payment. It’s branded VW Flex. Beginning today 30 October, Atlanta-area consumers will be able to start their vehicle subscription memberships, selecting from Atlas, Atlas Cross Sport, Tiguan, Golf GTI and Jetta models.
“We’re thrilled our customers have a new mobility option through this partnership with Volkswagen Financial Services,” said Andrew Savvas, Chief Sales and Marketing Officer for Volkswagen North American Region. “This subscription service brings our brand to a whole new segment of consumers who are looking for a simple and flexible mobility option, as well as those who want an easy way to experience the Volkswagen brand for themselves.” Continue reading
Posted in auto news, marketing, milestones, news analysis
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Jim Ellis Volkswagen, Ken Zino, said Andrew Savvas, Tina Unterlaender, VW Flex, VW Flex Vehicle Subscription Service, X @KenAutoinformed
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Volvo Cars Joins Tesla Supercharger Network in North America
Volvo Cars* (VOLCAR B:STO) said this week that drivers of its fully electric vehicles including the new EX90 flagship SUV will have access to more than 17,800 Tesla Supercharger stations in the U.S. and Canada.**
“As part of our journey to electrification, we want to make life with an electric car, including our new flagship EX90, as seamless as possible,” said Mike Cottone, President, Volvo Car USA and Canada. Continue reading
Posted in auto news, connected vehicles, customer satisfaction, electric vehicles, global warming, marketing, mobility company, news analysis
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, EC40, EX40, Ken Zino, Mike Cottone, NACS adapters, North American Charging Standard, Tesla Supercharger network, Volvo EX90, X @KenAutoinformed
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Cadillac Lyric EV SUV Gets V-Series Performance Option
Cadillac (NYSE: GM) said today that the first electric SUV to earn the V-Series badge – the 2026 LYRIQ-V – debuts in early 2025. LYRIQ-V will appear markets around the world in both left-hand-drive and right-hand-drive, including the U.S., Canada, … Continue reading
Volkswagen Adds New Collision Avoidance Alerts
Volkswagen of America today announced new collision avoidance alerts that can provide advance warning to Volkswagen drivers of oncoming roadside hazards and notify some oncoming vehicles that a Volkswagen vehicle is disabled. Starting later this fall, this technology will be included with VW Car-Net Safe & Secure subscriptions* at no additional charge for most MY24 and MY25 Volkswagen vehicles equipped with the proper technology. Volkswagen is the first automaker in the United States to integrate H.E.L.P. ® (Hazard Enhanced Location Protocol) and Road Awareness collision avoidance alerts within its connected vehicle services.
“Putting these collision avoidance alerts into Volkswagen vehicles advances our commitment to the safety of both our drivers and all others who are on the road,” said Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing at Volkswagen of America. “Volkswagen continues to democratize access to features that help both enhance vehicle safety and exceed the expectations of our vehicle owners.” Continue reading
Posted in auto news, marketing, mobility company, news analysis, safety, shows and events, software defined vehicles, software defined vehicles
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, connected vehicle-to-everything CV2X, Frank Weith, Hazard Enhanced Location Protocol, Ken Zino, Rachael Zaluzec, VW Car-Net Safe & Secure, X @KenAutoinformed
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Annals of Marketing Rolls-Royce Phantom Goldfinger
Rolls-Royce Motor Cars today showed a one-of-one Phantom Extended that pays homage to the 1964 James Bond film, Goldfinger – one of twelve Rolls-Royce appearances in the 007 film franchise. Revealed in the film’s 60th anniversary year, it is said to be inspired by the 1937 Phantom III Sedanca de Ville owned by the eponymous villain, Auric Goldfinger. The British license plate ‘AU 1’, which graced the Goldfinger Phantom III in the film, has been secured.. This will remain with Phantom Goldfinger, which has now been delivered to” a significant Rolls-Royce client and collector based in England.” It’s a reference to the chemical symbol for gold on the periodic table of elements. Continue reading
Posted in auto news, design and styling, marketing, news analysis, shows and events
Tagged 1964 James Bond film Goldfinger, Auric Goldfinger Chris Brownridge, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Furka Pass, Ken Zino, Nick Rhodes, Rolls-Royce Motor Cars, X @KenAutoinformed
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Penske Automotive Group Buys Another Porsche Dealership
Penske Automotive Group (NYSE: PAG) said today that it has signed an agreement to acquire Porsche Centre Melbourne, located in Melbourne, Australia, from Porsche Retail Group Australia Pty Ltd. Upon completion of the acquisition, Porsche Centre Melbourne will expand the Company’s partnership with Porsche in Melbourne. The acquisition is expected to add $130 million in estimated annualized revenue, bringing the estimated annualized revenue for the three Porsche Dealerships in Melbourne to $260 million. The acquisition is subject to customary conditions and is expected to close by the end of this year. This will be 25th Porsche dealership that Penske owns globally.
“We are thrilled to extend our relationship with Porsche in Melbourne and are committed to providing exceptional service and innovative retail experiences that exceed our customers’ expectations,” said Penske Automotive Group Head of International Operations Randall Seymore. Continue reading
Posted in auto news, marketing, mobility company, news analysis, shows and events
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Ken Zino, NYSE: PAG, Porsche Centre Melbourne, Porsche Retail Group Australia Pty Ltd, Randall Seymore, X @KenAutoinformed
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Rolls-Royce 120th Anniversary – Claude Goodman Johnson
Rolls-Royce Motor Cars today in acknowledgement of the marque’s 120th anniversary in 2024 published an overview of the life and career of Claude Goodman Johnson, born 24 October 1864. Johnson was born in Buckinghamshire on 24 October 1864, one of seven children. From London’s St Paul’s School, Claude went to the Royal College of Art. Here, he met Sir Philip Cunliffe-Owen, Deputy General Superintendent of the South Kensington Museum (now the Victoria & Albert Museum), where Claude’s father worked. Through him, CJ secured his first job, as a clerk at the Imperial Institute (now Imperial College London). There, he was put to work arranging exhibitions.
“Johnson is celebrated as ‘the hyphen in Rolls-Royce’ but known to all simply as ‘CJ’. A natural showman with an unrivalled talent for generating publicity, he brought an extraordinary mix of skill, dedication and experience to his role as the company’s first Commercial Managing Director; a fascinating, larger-than-life character and a pivotal figure in the Rolls-Royce foundation story,” Rolls-Royce said. Continue reading
Posted in auto news, design and styling, marketing, milestones, mobility company, shows and events
Tagged Ambrose McEvoy, auto industry commentary, autoinformed.com, Automobile Club of Great Britain & Ireland, automotive blog, Automotive news and analysis, C.S. Rolls & Co, Charles Stewart Rolls, Charles Sykes, Henry Royce, Ken Zino, Le Bureau, Le Rossignol, Lord John Montagu, Phantom Scintilla Private Collection, Roads Made Easy, Silver Phantom, Spirit of Ecstasy, The Silver Ghost’, Villa Mimosa, X @KenAutoinformed
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Annals of Marketing – Universal Pictures’ Wicked and Lexus
“As a proud partner of Universal’s ‘Wicked,’ Lexus is helping drive audiences to experience the film’s powerful and transformative magic this holiday season,” said Cynthia Tenhouse, vice president, Lexus marketing. “Offering three-row luxury, innovative technology, and plenty of cargo space for extra broomsticks, the Lexus TX is the perfect vehicle for travelers, wherever the road may take them.” Continue reading
Posted in auto news, marketing, shows and events
Tagged Ariana Grande, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Cynthia Tenhouse, Ethan Slater Jeff Goldblum, Hulu, Jon M. Chu, Jonathan Bailey, Ken Zino, lexus, Linear, Marissa Bode, Michelle Yeoh, Universal Pictures’ Wicked, Wicked, X @KenAutoinformed, youtube
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Honda Racing to Sell Parts to Honda and Acura Consumers
Honda Racing Corporation USA (HRC US), the North American racing arm for Honda and Acura, today announced it will create a new business to produce performance parts for customer use for street, track and off-road applications. Formerly known as Honda Performance Development (HPD), HRC US will offer a new line of performance parts for retail customers.
“HRC US has been winning races and championships on and off road for three decades, and we’re excited to apply this experience to new lines of performance parts for Honda and Acura enthusiasts eager to augment their performance driving experience,” said Jon Ikeda, senior vice president, HRC US. “To be an HRC genuine part, it must meet our exacting standards, while functionally improving vehicle performance and the driving experience.” Continue reading →