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Category Archives: marketing
The 2024 Acura TLX Sedan Arrives at Dealerships Today
A refreshed 2024 Acura TLX sedan begins arriving at Acura dealerships today with a Manufacturer’s Suggested Retail Price (MSRP) starting at $45,000 [1].* The simplified lineup includes the TLX with Technology Package, an optional A-Spec sport appearance package and the high-performance TLX Type S. Continue reading
McLaren Returns to Le Mans in 2024 FIA WEC
McLaren Automotive said today it has been confirmed as a manufacturer represented in the 2024 FIA World Endurance Championship (WEC) with nominated racing partner United Autosports . It will contest the championship in the LMGT3 class with two 720S GT3 EVO cars. This means the McLaren name will return to Le Mans 29 years after winning the race on its debut appearance in 1995, completing the ‘Triple Crown’ of victories at Le Mans, the Indianapolis 500 and Monaco Grand Prix. To celebrate McLaren’s return to endurance racing, the entries will pay tribute to the debut with race numbers #59 -the race number of the winning F1 GTR – and #95, the year of the landmark win. Continue reading
Cadillac Teases 2025 OPTIQ EV – Crossover Compact
This will be Cadillac’s fourth EV, positioned below the slow-selling (because of supply chain issues and shortages of batteries or lack of appeal?) Lyriq mid-size crossover, with a base price of ~$59,000. It joins the expensive ~$300,000+ Celestiq sedan and what will soon be an all-electric version of the Escalade SUV (~ $130,000.) Continue reading
October Global Light Vehicle Sales at 94 Million Annually
The Global Light Vehicle (LV) selling rate for October was largely in line with an upwardly adjusted September figure, at 94 million units annually. Year-over Year (YoY) the market was up nearly ~11% last month, and up more than 10% YTD, according to data just released by the GlobalData Light Vehicle Sales Forecasting Team. Continue reading
Nissan 2024 Armada SUV $57,350 – $72,418
The 2024 Nissan Armada is on sale now with prices for the full-size SUV ranging from $57,350 – $72,418 plus options, taxes and registration fees.* Armada has a5.6-liter Endurance® V8 rated for 400 horsepower and 413 lb.-ft. of torque, supporting … Continue reading
Mercedes-Benz Opens First North American EV Charging Hub
Mercedes-Benz USA said today that its first Charging Hub* opened at its headquarters in Sandy Springs, Georgia. Additional charging hubs will open across Texas and the Southeast by the end of 2023. Continue reading
Posted in connected vehicles, economy, electric vehicles, environment, global warming, marketing, milestones, news analysis, shows and events
Tagged Athlon, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Buc-ee's travel centers, Franz Reiner, Ken Zino, Mercedes-Benz Charging Hub, Mercedes-Benz HPC NA, Mercedes-Benz Mobility AG, MN8 Energy
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Annals of Marketing – Nissan Z Nismo Sleepwear?
Athletic street wear designer Daniel Patrick has collaborated with Nissan to launch a limited line of performance-oriented sleepwear, Nissan said today. The so-called Fast Asleep capsule collection takes inspiration it’s said from NISMO, Nissan’s in-house motorsports and performance division. During … Continue reading
Posted in auto news, design and styling, marketing, news analysis, people
Tagged 2024 Nissan Z NISMO, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Daniel Patrick Fast Asleep capsule collection, Dr. Matthew Walker, Ken Zino, sleep and driver performance
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Polestar 4 Production Starts at Geely Hangzhou Bay Plant
“Polestar 4 stands out in design and performance, a remarkable SUV coupé in many ways. It is the first Polestar to feature a virtual rear window with world-class digital rear-view mirror. This car plays a very important role in our growing line-up of exclusive performance EVs. It illustrates the value of our diversified and asset-light approach, making use of our partner and major shareholder’s development and manufacturing expertise,” said Thomas Ingenlath, Polestar CEO. Continue reading
Posted in electric vehicles, global warming, manufacturing, marketing, mobility company, news analysis, shows and events
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Geely Holding Hangzhou Bay factory, Ken Zino, Polestar 4, Thomas Ingenlath
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General Motors is the Latest Formula One Powertrain Maker
GM’s development and testing of prototype technology is already underway. Engineering a F1 power unit will advance GM’s expertise in areas including electrification, hybrid technology, sustainable fuels, high efficiency internal combustion engines, advanced controls and software systems, GM said. These likely were the talking points used to sell the expensive program to the GM Board of Directors. Continue reading
McLaren and Blu Wireless to Create Racing Video Streams
The technology it’s claimed has been successfully tested over the last 12 months across multiple tests in the UK and North America, including demonstrating multiple HD video links on race cars traveling at speeds above 165 mph. Potentially this will be a new marketing tool for racing organizations to connect with fans. It also has the potential to increase the sophistication of the growing use of computerized racing strategies. Continue reading
First Look – 2024 Ford Mustang GT California Special
Ford Motor (NYSE:F) today revealed the 2024 Ford Mustang GT California Special, saying that it adopts modern style as a classic package returns. It will be offered on the 2024 Mustang GT Premium fastback coupe and convertible models, using visual cues of the 1968 original .The California Special package adds $1995 to the price of a Mustang GT Premium and is available in Coupe (~$47,015) and Convertible (~$56,999) body styles with either the six-speed manual gearbox or the optional 10-speed automatic transmission. Continue reading
First Look – 2024 Honda Ridgeline Pickup
Ridgeline of course continues with its unibody construction that includes fully boxed frame members and an independent rear suspension. Here the age-old pickup truck debate about American versus Japanese designs continues. “The unique design and sophisticated chassis deliver a high level of driving refinement and responsive handling no traditional body-on-frame competitor can match, while supporting an impressive 1583-pound payload capacity. Ridgeline can also tow as much as 5000 pounds, which is more than enough for many boats, campers or ‘toy’ trailers that serve as the key to adventure for many customers,” Honda said. Continue reading

Annals of Marketing – Honda Offers EV at Hybrid Price
It’s the latest example of how the proposition that EVs are too expensive ignores marketplace competition combined with automaker advantages of scale and decades of innovation in manufacturing, design and cost cutting will relentlessly and inevitably make EVs desirable. Continue reading →