Category Archives: marketing

Toyota Subaru JV Spawns Global Debut of Solterra EV

“The e-Subaru Global Platform enables a driving experience with superior driving dynamics, which brings high stability and handling linearly responds to driver’s steering operation,” claimed Subaru. Notably, but not uniquely, high-capacity battery packs are placed under the floor and by using the battery as a part of the structure, a low center of gravity and high body strength and rigidity are achieved. Continue reading

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Corvette Racing Goes Global – IMSA, FIA WEC in 2022

Corvette’s production-based race team is preparing for full-season championship challenges in both the IMSA WeatherTech SportsCar Championship and the FIA World Endurance Championship. Corvette Racing will field one Chevrolet Corvette C8.R in each series,. A two-car effort is planned for the 24 Hours of Le Mans. All six Corvette factory drivers from 2021 will return for the new season. Antonio Garcia, Jordan Taylor and Nicky Catsburg will run in IMSA. Tommy Milner, Nick Tandy and Alexander Sims race in WEC. Continue reading

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GM Revamps Information Technology for Growth

GM said it’s to allow software-enabled services revenue to increase to $20-25 billion annually by 2030. Continue reading

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First Aston Martin Valkyrie Hypercar Completed

Before each Valkyrie is delivered, it is track-tested at the Aston Martin high performance facility at Silverstone where much of the development of the hypercar has taken place. The hybrid V12 powertrain provides a maximum power of 1,155PS, it’s claimed. the electric boost from the hybrid is 160 horsepower and 207 lb. ft. of torque. Continue reading

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Illustrious Road Trip – Maserati, Pacific Coast Highway and Four Seasons Hotels?

Four Seasons Hotels and Maserati have produced a trip package that reflects the shifting winds in the luxury goods market. It starts at the Beverly Wilshire, A Four Seasons Hotel where the first 24-hour complimentary use of the Maserati Levante SUV begins. The Maserati Levante SUV, of course, is all-wheel drive and powered by a twin-turbo V6 or V8 engine. Continue reading

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Floorplan – Stellantis Buys First Investors Financial Services

This is either an opportunity or survival necessity, depending on your viewpoint. It will allow Stellantis to provide customers and dealers a range of financing options, including retail loans, leases, and floorplan financing in the near term. A so-called “captive U.S. finance company”  will provide revenue, marketing incentives and mobility services in the digital age for customers who purchase Jeep, Ram, Dodge, Chrysler, Fiat and Alfa Romeo vehicles. Continue reading

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GM to Expand EV Charging – 40,000 Stations, New Smart Chargers

Through the GM Dealer Community Charging Program, its dealers to set up Level 2 charging stations (EVSE) at key locations in the dealer’s respective communities, including workplaces, multi-unit dwellings, sports and entertainment venues, college, and universities. These charging stations will be available to all EV customers, not just those who purchase a GM EV. Today, nearly 90% of the U.S. population lives within 10 miles of a GM dealership. The first Ultium Chargers will ship early next year with customers able to roll the price into their GM Financial lease or financial contracts.
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GMC Shows Sierra Denali Ultimate and AT4X – $$$$$

Just bring money. Base pricing for each trim will be available at reservation. MSRP15, including destination charge, for Denali Ultimate is $80,395, AT4X is $74,995, Denali is $61,295, AT4 is $60,995, SLT is $50,895, Elevation is $45,495, SLE $43,895 and Sierra Pro is $32,495. Full pricing will be announced closer to the start of production. Continue reading

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Honda Aircraft Shows First Light Jet Able to Cross US Nonstop

The HondaJet 2600 also has the tallest cabin height. It has class-leading pressurization with a cabin altitude of 6,363 feet at its max operating altitude. HondaJet 2600 will offer 3 types of modular and customizable cabin configurations. Continue reading

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Endurance Racing – Alpine Signatech in LMDh from 2024

Alpine says it wants to add new entries to its list of achievements. From 2024 onwards, Alpine will enter the LMDh, one of the two regulations of the Hypercar category. Alpine will field two cars designed around an Oreca chassis and, bien sûr, an Alpine engine developed at Viry-Châtillon. The power unit will derive with all the expertise acquired in Formula 1 by Renault. Continue reading

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Dealer Demise? The Hyundai Amazon Digital Retail Experience

How long the dealers remain part of the process is an interesting question. Continue reading

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GM’s Dual Platform Strategy – Doubling Revenues by 2030?

However, the success of the prediction will depend on GM smoothly transitioning from internal combustion engines, traditional blacksmithing manufacturing, while keeping dealers and training them for what is the most significant transformation the auto industry has ever seen. This is how science fiction becomes science fact with GM selling more than one million EVs by 2025; 30 million connected vehicles in North America on the road by 2030. Along the way the United States and ultimately the world will turn into an environmental culture that uses technology to make things cleaner and safer. Continue reading

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Rolls-Royce ‘Boat Tail’ Makes Global Debut

Boat Tail marks a retrograde moment in the archives of Rolls-Royce, “demonstrating the brand’s commitment to coachbuilding as a central part of its future direction and portfolio. It continues and accelerates a contemporary coachbuilding movement that began with Sweptail, the first Coachbuild Rolls-Royce of the modern era, which also made its first public appearance at Villa d’Este back in 2017.” Continue reading

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Rolls-Royce Announces First Full Electric Car

“The use of electric motors is not a new concept for Rolls-Royce. Sir Henry Royce was fascinated by all things electrified, and his first venture, named F. H. Royce and Company, created dynamos, electric crane motors and patented the bayonet-style light bulb fitting,” said Chief Executive Officer, Torsten Müller-Ötvös. Continue reading

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Ford Motor Expanding Home Pickup & Delivery

With more than 3,100 dealers in the U.S., Ford appears to be the only full line auto brand to offer Pickup & Delivery to millions of customers. Since March 2020, Ford says it has made ~100,000 Pickup & Delivery services in the U.S. The process requires  customers call their local dealer to schedule an appointment and request an at-home or at-work pickup. On the day of service, customers receive updates via phone, text or e-mail to keep them informed of their vehicle’s progress, and it’s delivered back as soon as the service is complete. Continue reading

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