Category Archives: marketing

Ford Finally Kills MyTouch name with Sync3 as Replacement

Posted on 12 December 2014 by Ken Zino

In a ‘one more time with feeling’ encore, Ford Motor changed its tune on its much-derided and pioneering MyTouch voice recognition system by saying today that its future generation of infotainment and touch screen systems will be marketed as Sync3 globally. Continue reading →

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Patrick Dempsey With Porsche for World Endurance Racing

Posted on 19 November 2014 by Ken Zino

Patrick Dempsey will drive a Porsche 911 RSR in the Sports Car World Endurance Championship., aka, WEC, including the world Le Mans 24-hour race in 2015. Continue reading →

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Huge Toyota Tacoma Pickup Corrosion Recall

Posted on 30 September 2014 by Ken Zino

Toyota claimed it is not aware of any fires, crashes, injuries or fatalities associated with its latest safety defect that it has told NHTSA about in its required legal filing. However, NHTSA has several hair-raising complaints from Tacoma owners about incidents. Continue reading →

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Volt Camouflage Designed to hide Freshened Sheet Metal

Posted on 29 September 2014 by Ken Zino

The camouflage package on the next-generation Volt was started six months in advance of early development. The tricks are constantly updated to keep spy photographers – Jim Dunne, who graciously contributes to AutoInformed – and the curious guessing. Continue reading →

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Forecast for August US Auto Sales Strong

Posted on 26 August 2014 by Ken Zino

It looks like the recovery in the automobile business is continuing as preliminary data indicate that US Auto sales – both retail and total – will surpass last May for the highest levels thus far in 2014. Retail light-vehicle sales … Continue reading →

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Chinese Students Out Spend US Ones

Posted on 26 August 2014 by Ken Zino

Average price paid by Chinese students for new car tops $52,000 wih cash purchases at31.8%, the opposite of non-Chinese students at the same schools Continue reading →

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2015 Corvette Data Recorder Lets You Spy

Posted on 18 August 2014 by Ken Zino

Owners of 2015 Chevrolet Corvettes can buy an optional Performance Data Recorder that lets you to spy on people. Continue reading →

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August Claimed Best Month to Buy a New Car

Posted on 5 August 2014 by Ken Zino

People looking to save on a new car or truck should do their shopping in August, according to a new study that says new car and truck prices during the past five years in August have averaged $29,296 – $169 lower than any other month. Continue reading →

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Subaru TV Ads for Legacy Thoroughly Boring

Posted on 25 July 2014 by Ken Zino

It is a good thing the cars are so good, because Subaru’s latest Legacy ad campaign is boring. Continue reading →

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An Inflatable Drive-In Coming Returns to LeMay Museum

Posted on 23 July 2014 by Ken Zino

LeMay, aka America’s Car Museum or ACM, is hosting the drive-ins free of charge on a 3.5-acre show field adjacent to the 165,000 sq. ft. museum – the largest automotive museum in North America. ACM inflates a 40-foot screen for viewing the movies against a backdrop of the Tacoma skyline and Puget Sound. Continue reading →

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All Star Game MVP Mike Trout Picks Corvette Prize

Posted on 16 July 2014 by Ken Zino

The action packed bout – surrounded by too much marketing hype, special promos and just plain commercial silliness that went on too long, including egomaniac announcer Joe Buck being asked out of the locker room just before the game was going to start by NYY #2, aka the Captain, proved how badly the 162 game season has been damaged by, on average 3 to 4 hour matches where pitching dominates. Continue reading →

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New Vehicle Transaction Prices in May are Flat

Posted on 3 June 2014 by Ken Zino

The average transaction price for light vehicles in the US was $30,646 in May 2014, down $149 or -0.5% compared to May 2013 and down $1,174 (-3.7%) from April 2014, according to a leading web buying site. Continue reading →

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Honda Project Drive-In Helps Brownsville, PA

Posted on 24 April 2014 by Ken Zino

Brownsville Drive-In in Pennsylvania is the tenth drive-in theater to benefit from Honda’s sponsorship of an American tradition Continue reading →

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Milestones – Beijing Motor Show – Toyota 50 Years in China

Posted on 21 April 2014 by Ken Zino

Toyota first entered the Chinese market with the ungainly Crown sedan in 1964 – long after the Japanese rape of Nanjing during WW2. Continue reading →

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Renault Name in Mandarin Chinese for Shanghai F1 Race

Posted on 20 April 2014 by Ken Zino

At the fourth race of the 2014 F1 season in Shanghai, Renault – which provides the Lotus team’s V6 hybrid power unit, the Energy F1 2014 – was written in Mandarin (雷诺). It didn’t help. Mercedes-Benz took first and second places; Ferrari third. The two Lotus cars finished 14th and 21st. Continue reading →

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