Category Archives: marketing

September U.S. vehicle sales at Ford Motor were the same as last year,175,000, as the Dearborn-based automaker continues to lag market growth. A variety of factors – including inventory shortages, the result of deficient forecasting made early in the Great Recession when Ford jettisoned (too) many workers and plants, as well as necessary new model changeovers now underway are clearly hurting results.

Projections put the overall U.S. industry up more than 12% when final numbers are available late today [September came in at +13%], with Japanese makers Toyota, Nissan and Honda expected to post double-digit increases as car segments continue to boom because of $4 a squirt gasoline. Once again, this month Toyota – now fully back in production – challenged Ford for the Number Two U.S. sales position with monthly sales of 171,910 units.

The subcompact, compact and midsize car segments are expected to show retail sales growth of at least 25% percent, compared with September 2011, according to a projection by J.D. Power and Associates. Japanese automakers have strong reputations and residual values in these segments, which result in attractive pricing, buyer loyalty and increasing sales. Continue reading →