Category Archives: racing

Annals of Marketing – Indy 500 Milk Cartons

Posted on 20 March 2025 by Ken Zino

ndianapolis Motor Speedway (IMS) said today that the American Dairy Association Indiana and Prairie Farms Dairy are collaborating to bring Indianapolis 500-branded milk pints and cartons to fans across the Midwest. The tradition of drinking milk after winning the Indianapolis 500 goes back to 1936 when Louis Meyer, an avid drinker of buttermilk, requested a bottle after winning his third Indy 500. As the story goes, a dairy industry executive saw the newsreel footage of the iconic moment and requested milk be made available to the winner of each Indianapolis 500 thereafter. Continue reading →

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Cadillac Formula 1 Team to Run in 2026

Posted on 7 March 2025 by Ken Zino

“We’re thrilled the Cadillac Formula 1 Team is official, as the team has been accelerating its work,” said GM President Mark Reuss. “We’re incredibly grateful for the support from the FIA and Formula One Management leadership for us and for our collaboration with TWG. The excitement only grows as we get closer to showcasing GM’s engineering expertise on the prestigious global stage of F1.”

The integration between TWG Motorsports (it also owns Spire Motorsports, Andretti Global and Wayne Taylor Racing – AutoCrat.) and GM creates a badly needed American team for is claimed to be a global series. Continue reading →

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Interlagos Lap Record – Taycan Turbo GT

Posted on 7 March 2025 by Ken Zino

A Taycan Turbo GT* set a time of 1:42.1 minutes on the 4.3-kilometer Interlagos circuit on 5 February 2025, Porsche said today. The lap time trimmed almost eight seconds off the record set by the Taycan Turbo S in 2022 (1:49.8 minutes). It was also just under a second inside an earlier production-car lap record set by the 911 Turbo S (1:43.087 minutes).

“Coming to Interlagos and getting behind the wheel of the Taycan Turbo GT right after winning the 24 Hours of Daytona was an incredible experience. I expected the strong acceleration and brutal torque but, ultimately, it was the overall performance that really impressed me,” said Porsche works driver Felipe Nasr who was at the wheel. Continue reading →

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Genesis Magma Racing in 2026 FIA WEC

Posted on 7 March 2025 by Ken Zino

Genesis is into motorsports, with plans to compete in the FIA World Endurance Championship (WEC) in 2026 and the IMSA SportsCar Championship (IMSA) in 2027 with an Oreca-based car called GMR-001 Hypercar. “At Genesis Magma Racing, hyperspeed isn’t just a concept – it’s a reality,” said Team Principal Cyril Abiteboul in a recent interview with the Genesis newsroom.

“Building the team together and putting the different building blocks together is a challenge because nothing existed at first. It’s not just a car that we need to build. It’s a racing team. An organization. A new identity,” said Abiteboul. Continue reading →

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Annals of  Off-Road Marketing – Silverado EV ZR2

Posted on 5 March 2025 by Ken Zino

Chevrolet (NYSE: GM) today unveiled the Silverado EV ZR2 off-road race truck “concept” at the Mint 400 off-road race, where the truck will also compete as part of the Hall Racing team’s lineup. The Silverado EV ZR2 race truck concept joins the team’s Silverado ZR2 and Colorado ZR2 race trucks. Chad Hall will drive the all-electric off-road race truck in the Open Production EV class.

“There is no better proving ground to test the limits of our vehicles than competitive racing,” said Scott Bell, vice president, Chevrolet. “The Silverado EV ZR2 race truck concept, which uses 98% GM production parts, showcases some of the best of Chevrolet to produce a beyond-capable pickup to tackle a challenging race of the Mint 400’s magnitude.” Continue reading →

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Holy St Pete! Vivid IndyCar 2025 Season Opener

Posted on 3 March 2025 by Ken Zino

“What an amazing job by everybody,” Palou said. Palou is known for his racing smarts and the ability to adjust to conditions to earn points. “They gave me everything we needed this weekend to win. I told you yesterday we had a really, really fast car. Our strategy changed a lot during that first yellow, but I’m so glad we got that No. 10 in Victory Lane. It’s been 138 days since Nashville (2024 season finale), and I’ve been dreaming about this every single night,” said Palou, a charming and thoughtful Spaniard. Continue reading →

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Honda and Oracle Red Bull F1 Machines to Run through Tokyo

Posted on 17 February 2025 by Ken Zino

Honda Motor Company and Red Bull said today that they are proud to support “Red Bull Showrun x Powered by Honda,” a special event featuring an F1 machine showrun organized by the International TOP Motorsports Experience Executive Committee [ITOM]. On 2 April 2035 (Wed) Honda and Oracle Red Bull Racing F1 machines will run through Tokyo. Continue reading →

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World Endurance Championship – New Ferrari 499P

Posted on 14 February 2025 by Ken Zino

“True to the philosophy of the Prancing Horse, the 2025 499P looks ahead, supported by the creativity of Ferrari’s designers. The livery has been modernized with a new composition, blending red – a darker shade that reinterprets the colors seen on Ferrari race cars from past decades, with Giallo Modena, accentuating the car’s body lines,” Ferrari said. Continue reading →

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Ford to Return to Le Mans in 2027

Posted on 31 January 2025 by Ken Zino

“We are entering a new era for performance and racing at Ford. You can see it from what we’re doing on-road and off-road. When we race, we race to win. And there is no track or race that means more to our history than Le Mans. It is where we took on Ferrari and won in the 1960s. It is where we returned 50 years later and shocked the world and beat Ferrari again” said Bill Ford, Ford Motor Company Executive Chair I am thrilled that we’re going back to Le Mans and competing at the highest level of endurance racing. We are ready to once again challenge the world, and ‘go like hell!’” The Ford announcement didn’t mention Carrol Shelby who not only coined the “go like hell” phrase on a pit board message to a driver, but was instrumental in Ford’s first LeMans victory. Carroll Shelby is the only man to have won the 24 Hours of Le Mans race as a driver, team owner and automotive manufacturer.*

Continue reading →

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Milestones – F1, Can Am and Le Mans Winner Jacky Ickx

Posted on 3 January 2025 by Ken Zino

Jacky Ickx, was born on 1 January 1945 in Brussels. His father Jacques Ickx, a motorsport journalist, no doubt awoke his interest in fast vehicles. His first successes came in motocross and Formula 2 racing – becoming Formula 2 European champion in 1967. One year later, Ferrari put him on the Formula 1 grid while he was in his early twenties. His expertise of wet-weather driving was apparent on numerous occasions, including in Rouen where he landed his first Grand Prix victory. Ickx would win eight Grands Prix for Ferrari, Brabham and Lotus. Porsche congratulated Jacky Ickx on his 80th birthday this week.

“After his career in Formula 1, Ickx shifted his focus to endurance races,” Porsche said. “In his first year at Porsche in 1976, he picked up three victories in the World Championship for Makes and four in the World Sportscar Championship. Ickx also won the 24 Hours of Le Mans in a Ford GT40 in 1969 and repeated this triumph for Porsche in 1977, 1981 and 1982. The race in June 1977 not only saw him mount one of the best recoveries from a trailing position in motorsport history; it is also considered one of the most incredible races in his career. The sports car manufacturer from Zuffenhausen entered two Porsche 936 models. Continue reading →

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Kevin Magnussen Joins BMW M Motorsport LMDh

Posted on 5 December 2024 by Ken Zino

“Kevin Magnussen is an outstanding addition to our LMDh program. He has regularly demonstrated his speed at the highest level in Formula 1 over the past decade. Thanks to his extensive experience, he is a true asset to our project. His previous full season with a sports car prototype in 2021 is another advantage for us, as it will surely ease his acclimatization to the BMW M Hybrid V8. I am very delighted that Kevin Magnussen is part of the BMW M Motorsport family now,” said Andreas Roos, Head of BMW M Motorsport. Continue reading →

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Porsche Motorsport and Iron Dames in WEC

Posted on 3 December 2024 by Ken Zino

Porsche Motorsport said today that during 2025 with the start of the Asian Le Mans Series next weekend in Sepang (Malaysia). Four fast female drivers will compete in four top series at the wheel of a Porsche 911 GT3 R. Michelle Gatting from Denmark, Rahel Frey from Switzerland, Sarah Bovy from Belgium and Célia Martin from France will race for the Iron Dames squad in Asia, Europe and the USA. The schedule also includes the 24 Hours of Le Mans as part of the FIA World Endurance Championship (WEC). Iron Dames is now in a partnership with Porsche – in essence a factory supported racing team.

“Porsche stands for a culture of equal opportunities and diversity. Encouraging women to get involved in motorsport and then supporting them in open competition is something we value highly. In this context, we’ve seen that the Iron Dames project is well-structured and was very successful in recent years,” said Thomas Laudenbach, Vice President Porsche Motorsport. “Since our customer teams have already celebrated victories with the Iron Dames, we’re now taking the next logical step. We’re very confident that the collaboration in all series will reap excellent results and we can highlight our contribution to supporting female racing drivers with victories and podium finishes.” Continue reading →

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Bernie Ecclestone Selling His F1 Car Collection

Posted on 2 December 2024 by Ken Zino

“I have been collecting these cars for more than 50 years, and I have only ever bought the best of any example. Whilst many other collectors over the years have opted for sports cars, my passion has always been for Grand Prix and Formula 1 cars,” said Ecclestone. “A Grand Prix and in particular a Formula 1 car is far more important than any road car or other form of race car, as it is the pinnacle of the sport, and all the cars I have bought over the years have fantastic race histories and are rare works of art.”

“I love all of my cars but the time has come for me to start thinking about what will happen to them should I no longer be here, and that is why I have decided to sell them. After collecting and owning them for so long, I would like to know where they have gone and not leave them for my wife to deal with should I not be around,” said Ecclestone. Continue reading →

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F1 – Qatar Investment Authority Buys Into Sauber

Posted on 29 November 2024 by Ken Zino

QIA was founded in 2005 to invest and manage the state reserve funds. QIA is among the largest and most active sovereign wealth funds globally. QIA invests across a wide range of asset classes and regions as well as in partnership with institutions around the world “to build a global and diversified investment portfolio with a long-term perspective that can deliver sustainable returns and contribute to the prosperity of the State of Qatar.” It is the subject of controversies, including its dealings with Russia, embezzlement charges of former executives, it’s ownership of Heathrow airport, the PGA tournaments, the football World Cup, among others. Continue reading →

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General Motors via Cadillac F1 Bound in 2026

Posted on 25 November 2024 by Ken Zino

The move comes after Max Verstappen took the 2024 driver’s title driving for Red Bull at Las Vegas over the past weekend. An announcement of some sort was widely rumored in the paddock. This starts another era in F1 as Cadillac would be the first new team to join F1 since 2016 and the eleventh team on the grid. In addition to the Cadillac F1 partnership with GM, TWG Global owns and operates Andretti Global, Wayne Taylor Racing, and Spire Motorsports. [It will also open up a couple of driver’s seats in the world’s most expensive motor sports series.  Seven different drivers won more than one race in 2024, which has two races remaining. Gentleman, let the driver speculation intrigue begin. Gentlewoman? – AutoCrat] Continue reading →

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