Acura’s first all-electric models – the 2024 Acura ZDX and ZDX Type S have debuted in California during Monterey Car Week. With a Honda estimated 500 horsepower in the Type S model, it is the most powerful Acura SUV thus far. Acura will offer the ZDX A-Spec in both single-motor (rear-wheel-drive EPA estimated range forecast at 325 miles*) and dual-motor (all-wheel-drive) configurations. (AutoInformed: World Debut of the Acura ZDX at Monterey Car Week)
“The arrival of the new ZDX is an exciting moment for the Acura brand,” said Emile Korkor, Assistant Vice President of Acura National Sales. “It signals our transition to a zero-emissions future.” Continue reading











Annals of Marketing – Detroit Auto Show and Shinola
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The Detroit Auto Show and Shinola have announced a new partnership, bringing together two well-known Detroit brands. Less than one month away from its introduction as a watch, Shinola’s new Canfield Speedway Lap 06 face will countdown the days, hours, minutes and seconds to the start of the Detroit Auto Show on NAIAS.com.
“We started a watch factory in Detroit 10 years ago because this city knows how to make things,” said Awenate Cobbina, CEO of Shinola. “The Detroit Auto Show celebrates that same grit and know-how.” Continue reading →