Ford is sending its full Bronco lineup of all-4×4 SUVs to compete in the 2021 Rebelle Rally – an all-women off-road event that challenges participants to conquer the harsh desert terrains of Nevada and California. (Ford Bronco Production Underway at Michigan Assembly Plant; Personalization – Bronco Riptide Project Vehicle Shown; Ford Bronco Sequel Appears with First-Ever Four-Door)
Three two-women teams will compete in a Bronco two-door, Bronco four-door and Bronco Sport at the October event. The rally will start near the Hoover Dam on Oct. 8, wind its way across rugged, parched and perhaps on fire swept terrain in Nevada and California. The finish is at Imperial Sand Dunes in California Oct. 16. Participants spend their nights at designated checkpoint basecamps along the way. Continue reading













Special Editions Dream or Nightmare?
Maybe Ford should spend a little more money on locations?
Today in what Ford Motor says is in celebration of the Woodward Dream Cruise kickoff, Ford is introducing the new Mustang Ice White Edition Appearance Package for both Mustang coupe and Mustang Mach-E models. This marks the first time in 28 years Ford is offering a white-on-white Mustang and the first time ever for the coupe. This of course begs the question are special editions special given that Mustang by some measures [1] is the most popular sports car in the world?
“Mustang has always had the power to attract attention on the road, but the new Mustang Ice White Edition could – just like the original ’93 Triple White Fox body feature Mustang – become one of the hot collectibles of future generations,” counters Jim Owens, Mustang brand marketing manager, not without self-interest. “We are proud to continue a longstanding Mustang tradition of continuously offering fresh, new styling options for customers to empower them to make their Mustang an extension of who they are.” Continue reading →