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General Motors today announced a more than $71 million investment to establish a new campus in Pasadena, California, for GM’s Advanced Design Center operations, a move that will substantially increase the center’s capacity. The new 8-acre site is closer to technology centers on the West Coast and creates a recruiting opportunity with its proximity to leading universities and design schools. The facility’s relocation from its existing space in North Hollywood to a149,000-square-foot campus will make room for expanded advanced technology teams that will help accelerate GM’s goal of “zero crashes, zero emissions and zero congestion.” The current North Hollywood Design Center will continue to be utilized for advanced design operations as work on the new facility is completed through the second half of 2022.

GM claims it has a long-term commitment to maintain a physical presence in one of North America’s largest hubs for multi-disciplinary design and innovation. The new campus, which sits on 8 acres, will expand GM’s capacity to support emerging business opportunities in areas of advanced technology, software integration and future mobility solutions. Continue reading →