BMW of North America announced today 1 July Q2 2020 sales results for the BMW and MINI brands in the U.S. For the sales period ending June 30, 2020, BMW brand sales totaled 50,957 vehicles, a decrease of 39.3% vs the 83,976 vehicles sold in the same time last year. MINI brand sales totaled 5,288 vehicles, a decrease of 41.5% vs the 9,044 vehicles sold in the first quarter of 2019.
Since the onset of the global pandemic in the U.S. in mid-March, BMW has instituted several measures to sell and service vehicles across the U.S. While the situation has differed greatly from state-to-state, at many locations, BMW has accelerated its use of digital sales practices, allowing customers to move further down the path to purchase online before visiting a store, and enabled virtual transactions so that purchases may be completed digitally and vehicles delivered. Dealers are also offering “invisible” service where vehicles in need of service or maintenance are picked up and dropped off without interaction.
Ford Motor Company Q2 overall sales were down -33.3% at 433,869. Ford brand sales at 412,588 dropped -34%. Ford car at 40653 sank -61%. Ford truck at 278,891was off -22.2%. Lincoln brand at 21,281 dropped -18%. Shutdowns and shelter-in-place restrictions had the largest impact on fleet sales in Q2. Daily rental was down -94%, while commercial was off -78% from production shutdowns – commercial performance did improve sequentially through the quarter Ford claimed. Continue reading →
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