Tag Archives: adas

Mixed Results – Automaker Use of AI-Technology

Posted on 22 August 2025 by Ken Zino

“Smart technologies appear to not only anticipate the driver’s needs but also reduce the cognitive workload and some of the difficulties that drivers face with digital systems,” said Kathleen Rizk, senior director of user experience benchmarking and technology at J.D. Power. “Ultimately, what matters most to vehicle owners – and therefore to automakers and suppliers – is how useful the technology is and whether it enhances their driving experience. While smart technologies are not without issues, they represent a meaningful step forward. Continued development will be essential to address current challenges and maximize their effectiveness.” Continue reading →

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Hands-Free Driving Ford Mustangs Now in Spain

Posted on 6 October 2023 by Ken Zino

BlueCruise uses Ford’s Intelligent Adaptive Cruise Control (IACC), which can automatically keep pace with traffic within legal speed limits  down to a complete stop. Hands-free mode allows drivers on approved Blue Zone sections of motorways to drive with their hands off the steering wheel if they continue to pay attention to the road ahead. Before transitioning to hands-free driving, BlueCruise-equipped vehicles confirm that lane markings are visible, that the driver has their eyes on the road and that other conditions are appropriate. Continue reading →

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Magna Buys Veoneer Active Safety Business

Posted on 1 June 2023 by Ken Zino

“Our electronics team, now with more than 7200 employees, including 3500 in engineering, can better accelerate (sic) the development of premium features and functions at scale. Magna will also benefit from an expanded geographic footprint and customer reach in key automotive regions around the world with nine facilities and 30 engineering/sales locations dedicated to active safety,” Kotagiri said. Continue reading →

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Computer Bugs – Ford Launches New Certified Glass Network

Posted on 2 May 2022 by Ken Zino

Ford has apparently discovered the latest bugs in computerized vehicles. They are not the ones that smear your windshield. Continue reading →

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Honda Expands Work with Renesas Electronics for ADAS

Posted on 3 March 2022 by Ken Zino

Now Honda has selected R-Car and RH850 for use in the Honda SENSING 360 omnidirectional safety and driver assistance system, which builds on the knowledge and expertise gained through research and development work on the earlier technology. The first automobile model equipped with Honda SENSING 360 is scheduled for release in China in 2022, with adoption in a broader range of models to follow. Continue reading →

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New Car Buyers Bullish on Self Driving Vehicles. Maybe

Posted on 31 July 2017 by Ken Zino

More than 52% of new car buyers expect to own at least one self-driving automobile in their household in the next 10 years, according to a Bosch study. The survey reached 1,000 U.S. based new car buyers, aged 18 or older, who have purchased or leased at least one vehicle within the last five model years, and intend to buy or lease a new vehicle again in the future. Continue reading →

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