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Tag Archives: Genesis
Hyundai Motor Group, SK On Approve US Battery Cell JV
In November 2022, the Group signed a memorandum of understanding (MOU) with SK On to secure EV battery supply for North America. The total investment amount for the joint venture is expected to be ~$5 billion, with the Group and SK On each holding a 50% stake. Continue reading
Min Kyu Song is New Global Head of Genesis
“He will be responsible for accelerating Genesis’ global presence with his proven strategic and operational skills,” Hyundai said. Yesterday Genesis further expanded its customer-focused retail experience with the grand opening of Genesis of Greer, the brand’s second standalone retail facility in the United States, and first in South Carolina. Continue reading
Posted in auto news, marketing, people
Tagged auto industry commentary, autoinformed.com, Genesis, Genesis of Greer, Hyundai Motor, Ken Zino, Mike Song, Min Kyu Song
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Hyundai Motor, Michelin MoU to Develop Tires for Premium EVs
It appears a prime motivator of the new research is on tire performance to accommodate the increases in vehicle weight that will occur as automakers rush to convert or spawn EVs in the utility vehicle and luxury segments, which generally speaking are larger and less efficient than their counterparts in the more modestly priced car segments. As the size, weight and range of EVs continue to increase, so do the demands placed on the tires. Continue reading
Genesis Electrification Follows Hyundai Motor Group Ideas
Along with a dual electrification strategy, Genesis announced its goal to pursue a carbon neutral brand by 2035. This is first time for a member of the Hyundai Motor Group to announce the transition, an area where it has lagged. Genesis plans to make the transition to innovate its entire value chain, beginning with raw materials, vehicles, and parts and extending to all work sites and production plants. Continue reading
Hyundai Revives Job Loss Protection. Genesis Joins
Originally started in January 2009 as a result of the financial crisis, the Hyundai Assurance Job Loss Protection program was the first of its kind for an automaker in the U.S. Continue reading
Posted in economy, marketing
Tagged auto industry commentary, autoinformed.com, COVID-19, Genesis, hyundai, Job Loss Protection, Kenneth Zino
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Genesis Opens Factory Showroom – Genesis Gangnam
The approach is typical of current luxury vehicle marketing techniques, Genesis-trained specialists are based within the two-story showroom to deliver a private and tailored customer experience for all visitors. Continue reading
Posted in marketing
Tagged autoinformed.com, Genesis, Ken Zino, Korean cars, Manfred Fitzgerald
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Hyundai to Give Free NACS DC EV Adapters
Starting in the first quarter of 2025, current and new Hyundai EV owners* who have purchased or leased their vehicle on or before 31 January 2025 will be able to request a free NACS adapter (shipping included) through the MyHyundai owner portal, the Korean company said today. The 2025 Hyundai IONIQ 5 is the first non-Tesla vehicle on sale to have a factory-installed native NACS port. [footnote 1] Adapters will also be available for purchase through Hyundai authorized dealers. Continue reading →