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Category Archives: electric vehicles
Annals of Marketing – Fully Electric Toyota bZ4X Ads Debut
What’s called a fully integrated bZ4X campaign was developed by Saatchi & Saatchi and Intertrend, with consideration of the transcultural mainstream audiences across America – a refreshingly awakened approach, despised by real or legislative fascists and neo-Nazis. Toyota said its campaigns “are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach.” Continue reading
EV Battery Gold Rush – Stellantis and Alliance Nickel
NiWest is an advanced nickel-cobalt development project in Western Australia that hopes to produce ~90,000 tpa (tons per annum) of battery grade nickel and cobalt sulphate for the electric vehicle market. To date, more than AU$30 million has been invested into drilling, metallurgical test work and development studies. Stellantis today also agreed agreed to purchase €9.2 million (AU$15 million) in new equity in Alliance Nickel, giving it an 11.5% shareholding on completion and rights to nominate one director to the Alliance board. Money from the equity purchase will be applied to the completion of the NiWest Project Definitive Feasibility Study and engineering design works, expected in the last quarter of 2023. Continue reading
OTA – More Horsepower for Mercedes EQE, EQS Customers
Mercedes-Benz said in Atlanta today that EQE and EQS customers in North America can now opt for more performance with the new “Acceleration Increase On-Demand upgrade,” available as an Over-the-Air update (OTA) This applies to Sedan and SUV models. The upgrade raises the vehicle’s output by as much as 80 horsepower. Continue reading
Hyundai Motor Group, SK On Approve US Battery Cell JV
In November 2022, the Group signed a memorandum of understanding (MOU) with SK On to secure EV battery supply for North America. The total investment amount for the joint venture is expected to be ~$5 billion, with the Group and SK On each holding a 50% stake. Continue reading
GM, Samsung SDI Announce New US Battery Cell Plant
General Motors (NYSE: GM) and Samsung SDI announced today they plan to invest more than $3 billion to build a new battery cell manufacturing plant in the United States. The plant will have more than 30 GWh of capacity and will bring GM’s total U.S. battery cell capacity to about 160 GWh when it is at full production in ~2026. The companies plan to jointly operate the facility, and it is projected to have production lines to build nickel-rich prismatic and cylindrical cells. Continue reading
CARB Approves Toyota HD Fuel Cell Electric Powertrain Kit
“Toyota aims to reduce or eliminate emissions for all mobility solutions, and our fuel cell electric powertrains have proven that hydrogen can play a significant role in the emissions reduction of emissions from heavy-duty transportation,” said Scott Friedman, senior program manager advanced mobility, Toyota Motor North America. “Receiving the Zero-Emission Powertrain Executive Order from CARB is a key achievement for our teams who have dedicated an incredible amount of time and effort, and we are excited to offer this powertrain commercially in the near future.” Continue reading
Drip, Drip – GMC Debuts 3X Trim for HUMMER EV Pickup, SUV
As with the other former ‘Detroit Three ‘companies, marketing is having it two ways for an EV – fast on-road performance and with off-road capability. It is working, at least for GMC – reservations are currently full for the HUMMER EV Pickup and SUV. Just bring money – lots of it – these are priced well over $100,000. Continue reading
Alternative Fueling Stations Way Up Since 2020. So What?
Alternative energy sources have been at the forefront of strategies to reduce carbon emissions. This is especially true in transportation, the sector responsible for the most greenhouse gas emissions in the US. However, the US has more than 280,000,000 registered vehicles, begging the question what are we doing about the planet killing use of existing fuels for the vast majority of vehicles that are on and will remain on the roads? Electric vehicle (EV) charging stations have been growing faster than any other fueling categories and now account for about 84% of all alternative fueling stations. Continue reading
Lancia Pu+Ra HPE – Concept Car or Furniture?
“Today Lancia presents Lancia Pu+Ra HPE, the brand vision for the next 10 years that takes the brand into the era of electric mobility and sums up our way of conceiving and experiencing the car. Starting with the new Ypsilon, our cars of the future will be inspired by the Lancia Pu+Ra HPE,” said Luca Napolitano, CEO of the Lancia brand. Continue reading
EPA Wants Toughest Federal Emission Standards Ever
Thus far automakers are not commenting in public with details. AutoInformed suggests that this is likely due to the complexity of the problem and backroom lobbying by special interests groups and affected companies or international automotive groups with complex regulatory environments, so to speak, in various areas.
However, the European Union, Britain and Canada have at present enacted similar vehicle emissions standards designed to phase out the sale of new gasoline-powered vehicles by ~2035 while transitioning to electric vehicles. Continue reading
Posted in economy, electric vehicles, environment, fuel economy or emissions, global warming, milestones, news analysis, transportation
Tagged auto industry commentary, autoinformed.com, Biden-Harris Administration, carb, carbon footprint, climate change, co2, Death of the diesel, global warming, greenhouse gases, Ken Zino, Michael S. Regan, The American Council for an Energy-Efficient Economy
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Ford Oakville Assembly in Canada to Convert to EVs
Ford Motor (NYSE: F) said today it is investing C$1.8 billion in its Oakville Assembly Complex to make it into a high-volume hub of electric vehicle manufacturing in Canada. The property, to be renamed Oakville Electric Vehicle Complex, will begin to retool and modernize during Q2of 2024 to prepare for production of next-generation EVs. Continue reading
GM Ventures is Investing in EnergyX for EV Batteries
EnergyX’s direct lithium extraction technology, so-called DLE, can make lithium metal directly from brine and possibly in anode-ready form for EV batteries. GM said this enables a “more cost-effective and sustainable lithium recovery to unlock a vast lithium supply chain in North America that may otherwise be unviable.” Continue reading
First Look – 2025 Ram 1500 REV
As is the case with GM and Ford Motor EV pickup offerings now on sale, vehicle-to-vehicle, vehicle-to-home and vehicle-to-grid bi-directional charging thus far in theory provides the 1500 REV with the flexibility to charge another Stellantis battery-electric vehicle or send power back to the grid. The truck can also power a home during a storm, run a tailgate party, and provide power at a camp or jobsite. Continue reading
Bosch to Build First Automated Battery Recycling Plant
The Bosch Group estimates that electric vehicles will comprise ~70% of all newly registered passenger cars in Europe by 2030. This is increasing demand for batteries and for the recycling of the raw materials they contain, such as lithium, cobalt, … Continue reading
Volta Trucks Pilot EVs – US Debut in Late 2023
The so-called “Driving Experience Program” in the US will be launched late in 2023 for fleet operators to assess a Pilot Fleet of Volta Zeros in real distribution environments to understand how the electric delivery trucks will integrate into their operations. A similar program is currently launching across six European countries. The program in the US will start on the west coast, ahead of a roll out of production vehicles expected in 2024. Continue reading →