Category Archives: marketing

Groupe Renault Reveals A New Strategy for China

Posted on 15 April 2020 by Ken Zino

Renault will continue to provide aftersales service for its 300,000 customers through Renault dealers, and also through Alliance synergies. Further development for Renault brand passenger cars will be detailed later within a new mid-term-plan from Renault. Continue reading →

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Ferrari Official Channel via Motorsport Network

Posted on 15 April 2020 by Ken Zino

Race and sporting coverage include Competizioni GT, F1 Clienti, XX Programs and Ferrari Challenge (Europe, North America, Asia Pacific and UK) as well as video content on the road car range. There is also a focus on Ferrari’s participation in WEC, Le Mans 24 hours and Blancpain GT series. Continue reading →

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Goodyear, Just Tires Offer “Zero Contact” Service

Posted on 8 April 2020 by Ken Zino

This new service is in addition to the preventative measures previously announced. These include a reduction in store hours, as well as enhanced disinfection, visitor protocols and physical distancing according to guidance from the Centers for Disease Control and Prevention. Continue reading →

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NASCAR Finish Line Tweaked with E-Racing as COVID Thrives

Posted on 3 April 2020 by Ken Zino

In February when NASCAR was still in deep denial about the gravity of the Corona crisis, it and Penn Interactive announced a new multi-year partnership that led to the creation of a brand new, free-to-play, mobile game dubbed NASCAR Finish Line. Continue reading →

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NASCAR Delays NextGen Car Until 2022. So Far

Posted on 3 April 2020 by Ken Zino

NASCAR, slow to understand the corona virus threat, just like the governor of Florida where it is based has changed the course of its racing once again. Continue reading →

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Recapturing Lease Customers Critical J.D. Power Finds

Posted on 2 April 2020 by Ken Zino

According to the J.D. Power 2020 U.S. End of Lease Satisfaction Study, released today, effective communication and marketing efforts that factor in key decision-making timeframes can play a significant role in improving lease retention rates. Continue reading →

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Bosch Develops Quicker Test for COVID-19

Posted on 26 March 2020 by Ken Zino

The newly developed test, which apparently has not been certified yet by a major health or regulatory organization, will be available in Germany starting in April, with other markets in Europe and elsewhere to follow at an unknown time in the future. Continue reading →

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VW Touts Vehicles by Your Zodiac Sign?

Posted on 20 March 2020 by Ken Zino

VW has a guide that purports to pair the attributes associated with your zodiac sign to current and classic Volkswagen models. Continue reading →

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Drivers Boot Your Computers for IMSA Racing

Posted on 18 March 2020 by Ken Zino

The real Mobil 1 Twelve Hours has been rescheduled to the weekend of Nov. 11-14, but IMSA will simulate action from Sebring International Raceway via an iRacing 90-minute online affair with drivers playing video racing. Continue reading →

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Hyundai Revives Job Loss Protection. Genesis Joins

Posted on 15 March 2020 by Ken Zino

Originally started in January 2009 as a result of the financial crisis, the Hyundai Assurance Job Loss Protection program was the first of its kind for an automaker in the U.S. Continue reading →

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NASCAR Still Racing So Far, Buffers and Restrictions Added

Posted on 11 March 2020 by Ken Zino

NASCAR has added an infectious disease specialist to its consulting physician group to provide technical assistance and to inform policy. In following with these discussions and guidance from this counsel, NASCAR is implementing several adjustments to race event operations effective this weekend at Atlanta and remaining in effect indefinitely. Continue reading →

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COVID-19: 2020 New York International Auto Show Delayed

Posted on 11 March 2020 by Ken Zino

As AutoInformed said then, “The show’s fate of course will be determined by public health departments at the city, state and federal levels. At the moment there is no known vaccine for preventive or ameliorative use against COVID-19.” This still applies despite of the denials and obfuscation of the  central government.  Continue reading →

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Online Car Buying Trends

Posted on 10 March 2020 by Ken Zino

“We’ve amassed a wealth of data from the 177,549 cars we sold online in 2019, providing valuable insights for our industry-first report of online car buying,” said Ernie Garcia, Carvana founder and CEO. Continue reading →

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Limited Edition of 500 Giulia GTA Sedans Appear in June

Posted on 2 March 2020 by Ken Zino

Perhaps more significant is the Giulia GTAm, a100% “street legal” version of the GTA, with two racing seats, roll bar and 6-point safety belts. On GTAm, the aerodynamic front piece has been optimized to an “extreme level, by adding a larger front splitter and a real carbon rear wing, which ensure a perfectly balanced load at high speeds.” Continue reading →

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