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Category Archives: marketing
Bye J Walter Thompson as Ford Sacks Global Marketing, Adds New Creative Agency and More In-House Workers
Ford also is creating more than 100 new in-house marketing positions tied to brand design, media tools and partnerships, and digital labs. Ford claims this new global marketing approach – is expected to yield $150 million in efficiencies annually. This only part of a series of actions that Ford’s in taking to become more profitable. More white-collar job cuts will assuredly follow. Continue reading
Ford Motor US Sales Reverse in September. Job Cuts Coming
Nonetheless, when you peer around the p.r. flak, Ford Motor Company’s September U.S. sales declined -11.2% on total sales of 197,404 vehicles (-2% year-to-date). The only semi-bright spot is that Ford brand SUV sales are running at a record pace this year through September. Expedition turned in a 27.4% gain on record transaction prices of $63,600 as customers opted for more high series Platinum SUVs. Ford and Lincoln cars were a total disaster – at 37,112 in September (-26.5% y-o-y), and 357,278 for 9 months, or -16.6%. No wonder that Ford is preparing to cut white collar jobs but it won’t say how many or when. Continue reading
Don’t Like Change? Avoid the Auto Biz
Industry stakeholders will be further challenged over the next 17 months as numerous critical new vehicle launches will add to the strain of an already stressed industry,” says Bill Rinna, in charge of Americas Vehicle Forecasts at LMC Automotive. Continue reading
Q3 GM US Sales Dive -11% to 700,000 Vehicles
But it was more money on fewer vehicle sales. GM total sales plummeted -11% year over year. The third quarter light vehicle SAAR was 17.2 million units in 2017 and 16.9 million in 2018. Continue reading
ClimaCell Raises $45 Million to Map the World’s Microweather
ClimaCell is the first microweather technology company, finding and forecasting location-specific, short-term weather that others can’t see. While traditional weather companies forecast at the city level, ClimaCell forecasts at the street level. Continue reading
Posted in auto news, autonomous vehicles, electronics, environment, marketing, safety
Tagged auto industry commentary, autoinformed, autoinformed.com, automotive commentary automotive blog, autonomous vehicles, ClimaCell, ford motor, JetBlue Technology Ventures, Ken Zino, weather forecasting
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Blues Brothers Note: Ford Police Interceptor Fastest Cop Car
Standard hybrid technology and standard all-wheel drive with good safety, passenger or cargo space, the all-new 2020 Police Interceptor Utility brings improved horsepower, torque, acceleration and top speed versus today’s 3.7-liter V6 model. Continue reading
Honda Joins with Cruise and General Motors to Build New Autonomous Vehicle. Honda Investment Of $750 Million Values Cruise At $14.6 Billion
In the auto industry a new production vehicle takes roughly four years and about a billion dollars to design and bring to market. That’s if there is an existing assembly plant – if not, add another billion dollars – and an experienced team ready to move. Continue reading
Mercedes-Benz Barely Bests BMW in September US Sales
Mercedes-Benz USA (MBUSA) today reported September sales of 26,169 Mercedes-Benz models, a decrease of 9.8% from September 2017. Mercedes-Benz Vans reported best-ever month of 4,448 units (up 44.0%) and smart reported 98 units, bringing MBUSA to a grand total of 30,715 vehicles for the month. Continue reading
50 Years of Jaguar XJ at Paris Motor Show
“The Jaguar XJ story is one of design, desirability and performance and over the past 50 years it has become a true giant in the automotive world” Continue reading
Mercedes AMG ONE Debuts at Paris Motor Show
The German luxury vehicle maker gushingly claims that the Mercedes-AMG ONE will be the pinnacle of the model portfolio and the absolute top-of-the-line model – ergo the One. (Translation: not as expensive as an F1 car, but way up there in the automotive pricing ionosphere. With intensive testing having been ongoing for months in England on high-performance test stands and race tracks, Mercedes-AMG now has the latest development of active aerodynamics. Continue reading
Route 66 on Regent Street?
While Regent Street is arguably the English capital’s prime shopping “High Street,” Illinois is the start of America’s Route 66. Celebrated in both rock ‘n roll history and car culture, America’s epic ‘Mother Road’ in its original form stretched for almost 2,500 miles from Chicago to Santa Monica in California. Continue reading
US September Sales Soothsaying: Downward Trend Continues
Replacement demand and delayed purchases following Hurricane Harvey in August 2017 saw a September 2017 pace of 18.1 million, the highest pace since 2005.Vehicle sales hit an all-time high last year as well, up nearly 80,000 units above the previous two Septembers, which occurred during record sales years. Continue reading
New responsibilities at BMW. MINI Position Vacant?
Starting in 2013 Mackensen was initially in charge of global sales and marketing for MINI, before assuming overall responsibility for the brand in 2015. His successor will be named later. Continue reading
Hyundai Indonesian Plant: Koreans Versus Dominant Japanese and Versus Looming Chinese Invasion Threat
“Despite having a presence in the Indonesian market for more than a decade, Hyundai’s local business has been relatively small, with sales of just 936 units in the first eight months of this year. The only vehicle currently assembled locally is the H-1 (Grand Starex) MPV. Hyundai’s other models sold in Indonesia – the Santa Fe, Tucson, i20 and i10 – are imported and therefore subject to import duties,” says LMC. Continue reading →