Category Archives: performance

Goodyear Tire & Rubber to Form a Global Racing Unit

Posted on 30 September 2025 by Ken Zino

The Goodyear Tire & Rubber Company (NASDAQ: GT) today announced the formation of its new Global Racing organization. This combines all motorsport operations under a single global structure. Xavier Fraipont will lead the newly formed organization as vice president, Global Racing, effective 1 October.

“Goodyear has been synonymous with car racing since the very beginning of our history,” said Chris Helsel, senior vice president and chief technical officer. “With Xavier’s deep expertise and leadership at the helm, we’re advancing our commitment to innovation – enhancing performance and elevating our competitive edge worldwide.” Continue reading →

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Caterham Competitor – New Zenos E10 RZ

Posted on 24 September 2025 by Ken Zino

Zenos Cars today revealed in engineering prototype form the new Zenos E10 RZ. Zenos Cars is a partnership between former Caterham Cars CEO Ansar Ali and COO Mark Edwards. They both also worked together at Lotus. Ali and Edwards have more than 30 years of experience in the niche sports car sector. The Zenos name is a combination of ‘Zen’ to represent purity, and ‘os,’ roughly Latin for ‘vertebra.’

“The start of a new generation of cars for Zenos, the marque will once again focus on innovation and ingenuity as it seeks to do more with less, in the tradition of the Great British sports cars manufacturers that inspired the company’s founding,” Zenos said. Continue reading →

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Extreme H to Hold First Hydrogen Powered World Cup Race

Posted on 17 September 2025 by Ken Zino

The Fédération Internationale de l’Automobile (FIA), the global governing body for motor sport has signed a multi-year agreement with Extreme H to deliver the world’s first hydrogen-powered World Cup event.

“The World Cup will test the boundaries of what can be achieved in motor sport and the wider automotive and energy industries, opening up opportunities for further investment into hydrogen infrastructure by showing what is possible, and driving progress towards a low-carbon future,” said Extreme H, which is an extension of Extreme E racing that uses electric vehicles. Continue reading →

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IndyCar announces 17-Race 2026 Schedule

Posted on 16 September 2025 by Ken Zino

“Our growth is industry-leading and will only accelerate faster as we continue our powerful partnership with Fox Sports and increase investment in our events,” Penske Entertainment Corp. President and CEO Mark Miles said. “The 2026 NTT IndyCar Series schedule provides a dynamic showcase for our sport and its stars, blending fan-favorite race weekends with incredible showcases at exciting new venues. We cannot wait for 2026.” Continue reading →

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Mercedes-AMG Hybrid Wagon Priced – Bring Money

Posted on 12 September 2025 by Ken Zino

Mercedes-Benz USA said today that 2026 Mercedes-AMG E 53 Hybrid* arrives at U.S. dealerships in early fall 2025, starting from $93,3502. That excludes a $1150 destination and delivery charge as well as options. AutoInformed speculates that Trump Tariff chaos had something to do with the price. Green would be an appropriate color under the circumstances. No U.S. photos or the rear interior area of the wagon were provided. Continue reading →

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New Porsche 911 Turbo S Most Powerful 911 Ever

Posted on 12 September 2025 by Ken Zino

Porsche (P911.DE) showed the new 911 Turbo S series at the IAA Mobility motor show in Munich. The twin-turbo powertrain with so-called T-Hybrid technology makes the new 911 Turbo S the most powerful production 911 thus far. The sports car, available as a coupé and cabriolet, claims more intelligent aerodynamics, an optimized chassis and more exclusive equipment. Prices, inevitably high, are thus far are unknown. They will be influenced negatively by the ongoing Trump Tariff economic chaos.

“The 911 Turbo S is the most complete and versatile form of driving a Porsche 911. Whether in daily use, on long autobahn journeys or on the racetrack – we have made the new 911 Turbo S even more comfortable, more individual and significantly faster than its predecessor,” said Frank Moser, Vice President of the 911 and 718 model line. Continue reading →

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WEC – Porsche Penske Motorsport Finally Win

Posted on 8 September 2025 by Ken Zino

Porsche Penske Motorsport finally took its first victory of the 2025 FIA World Endurance Championship campaign in monsoon conditions at Circuit of The Americas yesterday in Texas. United Autosports put McLaren in the winners’ circle in LMGT3. Corvette got thumped. Unseasonable rain in Texas resulted in the early stages of the six-hour race taking place behind the safety car, and following a red flag interruption, the competitive action finally got underway just before one-third of the distance. At the start, the front row-sitting #83 and #51 Ferraris led the 18-car Hypercar class, but the #6 Porsche driven by Laurens Vanthoor clung to third place, which became second when Philip Hanson lost more than half-a-minute due to a pit-stop delay. Continue reading →

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New Mercedes-AMG Customer Racing Car Debuts

Posted on 4 September 2025 by Ken Zino

“The comprehensive further development of the Mercedes-AMG GT2, unveiled at the end of 2022, combines the fundamental characteristics of the base GT2 with technology and design inspired by the current Mercedes-AMG F1 W16 E PERFORMANCE. An outstanding power-to-weight ratio and numerous new aerodynamic components, such as active louvers above the front wheels, a Push2Pass function and the integrated Drag Reduction System (DRS), make the GT2 Edition W16 the most powerful Mercedes-AMG Customer Racing car of all time,” Mercedes said. Continue reading →

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Ford Performance Rebranded as Ford Racing

Posted on 4 September 2025 by Ken Zino

“This is not a marketing exercise. This is a promise. It signals a new, more focused mission to tear down the wall between our race teams and the engineering of the vehicles you drive every day on and off road. Under one global Ford Racing banner, our engineers and designers will develop our performance road cars right alongside our race cars. The technology that survives the Baja 1000 will be in the DNA of the next F-150 Raptor. The aerodynamic lessons we learn at Daytona and Le Mans will be sculpted into the body of the next Mustang,” said Will Ford.

The move comes during a period of intense change at the upper levels of Motorsport in Formula 1, endurance racing or the World Endurance Championship, and various international and national forms of sports car racing where Ford Motor in the past has had considerable success. This could be a rite pf passage for Will moving him out of the protective family environment into bare-knuckled competitive realms. Continue reading →

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Annals of Marketing – Aston Martin F1 Safety Car

Posted on 29 August 2025 by Ken Zino

Aston Martin said today that it is “increasing the intensity at the front of the F1® grid as the new Vantage S becomes an Official FIA Safety Car of Formula 1®” This latest addition to Aston Martin’s line of high-performance ‘S’ models. The Aston Martin Vantage S is painted in the same Podium Green as the Aston Martin Aramco Formula One® Team cars.

“Vantage S represents the peak of performance for the model that is the beating heart of the Aston Martin brand. With increased power and even greater dynamic prowess, this car was destined to take on the prestigious role as an F1® Safety Car and it will be a source of great pride for our colleagues and our customers to see it leading the pack whenever it is called upon. In terms of brand awareness, nothing can compete with Formula 1® and we are proud to play our part in what we believe is the greatest show on earth,” said Alex Long, Global Marketing Director at Aston Martin. Continue reading →

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Dedicated IndyCar Game Coming from iRacing Studios

Posted on 26 August 2025 by Ken Zino

IndyCar and iRacing.com Motorsport Simulations today announced a long-term licensing agreement for iRacing Studios to produce standalone IndyCar titles for consoles and PCs. As part of the agreement, iRacing Studios will release an IndyCar title for PlayStation, Xbox, and Steam in the second half of 2026. The new product will mark the first dedicated IndyCar game in more than two decades. Continue reading →

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Penske Drives His Porsche 963 RSP

Posted on 22 August 2025 by Ken Zino

Porsche AG said today that Roger Penske took the wheel of the Porsche 963 RSP,* a one-off creation bearing his initials, for the first time. The car was later showcased during Monterey Car Week in California before joining his private … Continue reading →

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Production of Ford GT Mk IV Track Day Cars Ending

Posted on 15 August 2025 by Ken Zino

Ford Performance (NYSE: F) said today that it is about release the third and final wave of production of the Ford GT Mk IV. After nearly a decade of hand assembling every Ford GT of this generation in the same facility, this run will mark the end of this line for the road and race cars.

“With the majority of the 67 total units produced already in the hands of customers, Ford Performance is now taking orders on the remaining cars. Created in conjunction with our GT racing partner Multimatic Motorsports, the Mk IV boasts technology that exceeds that of most GT race cars and on-track capabilities unimaginable for the street. The Ford GT Mk IV finds itself perfectly placed as a collector car that will be too thrilling to be kept in the garage,” said Mark Rushbrook global director of Ford Performance. Continue reading →

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Cadillac Off-Roader – Elevated Velocity

Posted on 14 August 2025 by Ken Zino

Cadillac today revealed the so-called Elevated Velocity concept. It is said to be a continuation of the Cadillac V-Series performance formula. [It’s not available for sale yet – Autocrat] This off-roader built on an elevated platform appears to be a serious concept that is winding its way through the sand, rocks, and mud of the GM bureaucracy to become a production vehicle. Yes, an off-road Cadillac?! Continue reading →

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Honda Racing Starts Merchandise and Memorabilia Sales

Posted on 13 August 2025 by Ken Zino

Honda Racing Corporation (HRC), the global racing branch of Honda, will launch a new merchandise and memorabilia business this week during California’s Monterey Car Week. To commemorate the new memorabilia business, HRC will auction the Honda V10 engine used by Ayrton Senna in his McLaren Honda MP4/5B during the final two rounds of the 1990 Formula 1 season. The historic engine will be auctioned by Bonhams during The Quail, A Motorsports Gathering at Quail Lodge on 15 August.
“Throughout our history, Honda has won at the highest levels of motorsports all over the world, and the new HRC merchandise and memorabilia business is all about sharing our incredible racing heritage with our race fans in exciting new ways,” said Jon Ikeda, senior vice president, Honda Racing Corporation US. “HRC will build an even stronger connection with Honda and Acura enthusiasts by offering exclusive opportunities to own a piece of racing history, including limited-edition collectibles and rare artifacts from our storied legacy in motorsport.”

Continue reading →

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