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The new Chevrolet Traverse in the fiercely competitive mid-size SUV segment is joining the off-road parade in both Canada and the US during the 2024 model year, Chevrolet said this morning. Chevy also said it has more SUV-like proportions, key safety features with families in mind, and more horsepower. It also has the new-age equivalent of a bold, new grille.
“Our new Traverse is designed and engineered to act and look more like an SUV,” said Scott Bell, vice president, Chevrolet. “Led by the all-new Z71, the 2024 Traverse builds on the success of its predecessor and will undoubtedly enable us to be in more customer driveways. Four distinct trims – LS, LT, Z71 and RS – offer unique design and greater content choices.” Continue reading
Ford Cuts F-150 Lightning Prices by $6000 to $10,000
Ford Motor said today that it is lowering the MSRP of F-150 Lightning® electric vehicle for all customers by $6000 to $10,000. The largest price cuts are on the least expensive models. The Rouge Electric Vehicle Center in Michigan is currently closed completing changes that will triple the plant’s annual capacity to a targeted 150,000 F-150 Lightning trucks beginning this fall. Tesla, of course, surprised the industry with its recent price cuts.* The increasing supply of semi-conductors is also adding to downward pricing pressure. (AutoInformed: Ford EV Customers to Get Access to Tesla Superchargers)
“Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints and other factors [profits?] drove up the cost of the EV truck for Ford and our customers,” said Marin Gjaja, chief customer officer, Ford Model e. “We’ve continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning.” Continue reading →